article thumbnail

14 Social Listening Tools for Effortless Brand Monitoring

Hootsuite

Or just keep an eye on the conversation to understand the social communities where people talk about your brand. Track social sentiment in real time. Hootsuite Hootsuite actually offers three different social listening features depending on the size of your brand and how much social data you need to analyze.

article thumbnail

13 Best Hashtag Tools for Analytics, Tracking, and More

Hootsuite

And then learn how you can use Hootsuite to measure results. Hootsuite Analytics Start free 30-day trial The competitive analysis features within Hootsuite Analytics include trending hashtag breakdowns so you can see which hashtags are performing best within your specific niche. See how Later compares to Hootsuite.

Hashtag 91
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Social Media Intelligence: What It Is & Why You Need It

Hootsuite

For example, marketers looking to leverage social data intelligence might track Instagram, Facebook, and Twitter conversations to measure sentiment around their brand or products. Social media listening tools like Hootsuite Streams are a great place to start when it comes to monitoring. New to data analysis?

article thumbnail

The 2024 Guide to Social Media Strategy for Executives

Hootsuite

Boost your sentiment Your brand sentiment is basically a “temperature check” of what people are saying about you online and what they think of you — or your company. By putting yourself out there and creating human-centered content around your expertise, you’ll provide a massive boost to that sentiment. It’s auto-magical.

article thumbnail

How to Use Social Listening to Retain More Customers

Webbiquity SMM

Some good options here are BrandMentions , Brand24 , Hootsuite, and Mention. Track customer sentiment. That’s where sentiment analysis can help you. It’s a natural language processing system that identifies and analyzes the sentiment and intent of texts. It quantifies customer sentiment around your brand on social media.

Sentiment 142
article thumbnail

Dark Social in 2023: Here’s Why (and How) You Should Track It

Hootsuite

You share an amazing Hootsuite blog article to your work Slack (hint!). Dark social is the oldest social network in action: private, untraceable human-to-human communication. It really can’t get easier: Shorten links on-the-fly inside Hootsuite Composer with our included Ow.ly Welcome to dark social. URL shortener.

HootSuite 120
article thumbnail

15 of the Best Social Media Monitoring Tools to Save You Time

Hootsuite

Search streams in the Hootsuite dashboard let you monitor conversations relevant to your business, your industry, and your products. Hootsuite Insights Powered by Brandwatch. Hootsuite Insights goes even further and gives you data from 1.3 This way you can attain even deeper insights on your brand’s sentiment all over the world.