Remove Communities Remove Engineering Remove Magazine Remove Web 2.0
article thumbnail

Public Relations becomes Community Relations – Social Media

Laurel Papworth

If you have the relationship with the community, and they like and respect you, it’s tough to turf you out and go with a competitor agency. Build and manage the community and you automatically take on a “public relations manager&# role. Your knowledge of search engine optimisation (rate yourself out of 10).

article thumbnail

Grow Your Wiki

Buzz Marketing for Technology

office 2.0. online communities. Publishing 2.0. Web Content 2007. Web-based spreadsheet. Social Enterprise: Interview with 7thFloor Magazine. The current issue of 7thFloor , an italian business magazine, includes an interview with the speakers from the International Forum on Enterprise 2.0.

Wiki 223
article thumbnail

Bloggers & Writers - What Keeps You Going?

The Marketing Blog

I remember speaking to a journalist from a leading business magazine some-time back who was really passionate about a story he had to cover. The scope of my blog-posts span across the Enterprise 2.0 However, I still review some Web 2.0 I could see the fire in his eyes. I could sense it.

Blogger 100
article thumbnail

7 Deadly Blog Writing Sins

Techipedia: Tamar Weinberg

Maybe you’ve set up a blog to run AdSense and earn money from the search engines. That doesn’t mean they can’t be search engine friendly too. A peppering of keywords here and there will help your blog be more visible to search engines. But to me, a blog is similar to a magazine and most popular magazines have pictures.

Blogger 250
article thumbnail

Web 2.0, Secondary Orality, and the Gutenberg Parenthesis

Buzz Marketing for Technology

Home > Web 2.0, After this "Gutenberg Parenthesis," humanity is beginning to understand once again, with the Internet, that knowledge is communal. Only now with Web 2.0 He is currently a Communication Strategist in the Office of Educational Innovation and Technology at MIT. Science & Engineering.

Web 2.0 202
article thumbnail

Is Social Media the Final Frontier of Marketing?

Techipedia: Tamar Weinberg

Then and Now In the good old days, say from the 1850s onwards, marketing was mostly a one way “communication&# : companies advertized their wares via local media like newspapers, magazines, and traveling salespeople. Not just being talked about but be an active voice in the community. Ideas and good products spread faster.

article thumbnail

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

You have to create content, be part of many communities, and proceed incrementally. Too often we see social media strategies that involve putting photos into Flickr, videos into YouTube or the creation of a Facebook application and then never revisiting the environment to engage with the communities around this content.