Remove Communities Remove Content Remove Magazine Remove Syndication
article thumbnail

A digital media framework for smart marketing communications

Sherrilynne Starkie

In fact, we’re spending about a half an hour more each day consuming news content. It includes partnerships, alliances, syndicates and more. Owned Media is self-published content. Before 2005 this would have included customer magazines, flyers or newsletters. Most of this growth is in digital formats and TV.

Marketing 367
article thumbnail

A digital media framework for smart marketing communications

Sherrilynne Starkie

In fact, we’re spending about a half an hour more each day consuming news content. It includes partnerships, alliances, syndicates and more. Owned Media is self-published content. Before 2005 this would have included customer magazines, flyers or newsletters. Most of this growth is in digital formats and TV.

Marketing 195
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

A digital media framework for smart marketing communications

Sherrilynne Starkie

LinkedIn is introducing more social features and is becoming more content friendly. Magazine reading time down 77.5 It includes partnerships, alliances, syndicates and more. Owned Media is self-published content. Before 2005 this would have included customer magazines, flyers or newsletters. This is changing.

Marketing 199
article thumbnail

When I Couldn’t Find Marketing Outlets to Elevate My Brand, I Created My Own

Buffer Social

When I first started building Diversability with the vision of creating a community of people with disabilities (and the allies who support us) elevating disability pride, I kept encountering roadblocks when trying to get the word out. Now, in 2023, we have 80,000 followers across our social networks and 5,800 in our closed communities.

Brands 82
article thumbnail

Coca-Cola’s New Corporate Website Aims to Refresh the World Through Storytelling

Convince & Convert

Inspired by the power of storytelling has to cultivate engagement, the company has re-launched their corporate website, “ Coca-Cola Journey ,” as a highly visual, sharable digital magazine. To develop the new website, Coca-Cola spent the past year testing and understanding what types of content resonated the most with its core audience.

article thumbnail

NBC Targets Local Markets on the New Digg

Adam Sherk

This is particularly appealing for publishers with content that may be of interest to specific audiences as opposed to the wider Digg user base. These are anchored by the main NBC Local profile that highlights the best local content with a better chance of having a wide appeal. It serves as an aggregator of our best local content.

Digg 166
article thumbnail

What Does Integrated Marketing Mean to the Future of the PR Professional?

Social Media Strategery

This article originally appeared in the April edition of the International Association of Business Communicators (IABC) magazine, Communication World. . Weber Shandwick created MediaCo , a new unit focused on content marketing, native advertising, and digital media buying. If only things were still this easy.