Pixlee

AUGUST 10, 2020

User-generated content (UGC) goes a long way on TikTok. Also, when other people see that you share customer UGC, they’ll be more inclined to create content that you’ll share (allowing them the same aforementioned exposure). In 2012 he quit his job to travel the world, and have visited over 65 countries.

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Sprout Social

NOVEMBER 1, 2016

From inspiration to reminiscing, travelers turn to social media throughout every step of their journey. Social media has a huge influence on travel-related purchases. In fact, of those who use social media to research travel, only 48% followed through with their original plans. Travel Social Media Basics: Do Your Research.

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Pixlee

APRIL 8, 2019

Whether your brand is selling products intended mainly for pets or not, attracting this potential audience to your company could unlock hidden revenue that your brand would otherwise miss. With UGC, brands can highlight the ways pet lovers use products or services, whether the products are meant for pets or not. Isle Surf & SUP.

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Pixlee

JULY 3, 2019

The apparel company uses AI for purposes that extend beyond product innovation. This makes Under Armour more relevant to their customers and encourages more UGC that the company can then use later to market their products. HYLETE shows off UGC on their product pages and features reviews to connect the brand to the community.

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Keyhole.co

MARCH 7, 2023

They also use reels to feature user-generated content from their customers, which helps build a sense of community and engagement on their platform. Brands like GoPro extensively use UGC to promote their product. This increases engagement and helps build trust and credibility with your audience.

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Waxing UnLyrical

AUGUST 10, 2016

For food and beverage companies, people will likely want to see what they’re consuming before they buy. For eCommerce companies, consumers will want to get a better idea of the quality and sizing of the product. Travel and hospitality shoppers might want to get a virtual tour of the hotel before booking a week long vacation.

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Later

SEPTEMBER 12, 2019

User-generated content (UGC) is a killer asset for brands and businesses looking to grow online. . UGC is an affordable way to share high-quality content that generates sales for your brand — it’s the social media equivalent of a word-of-mouth recommendation! . Building a loyal fan base and community around your brand.

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Pixlee

FEBRUARY 26, 2019

When Coca-Cola , one of the most famous American soft drink companies, started marketing their brand in China, the name “Coca-Cola” translated to “ Bite The Wax Tadpole. Without localization, companies stand to lose sales. . The German shoe company does a great job of localizing their website for global audiences.

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agora pulse

DECEMBER 13, 2018

Studies show that 92% of consumers have a more positive image of a company when it supports a social or environmental issue. It was a powerful message that millions stood behind especially given that Nike donated $5 million to organizations advancing equality in US communities. Watch the video. Live Streaming Gets Authentic.

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Pixlee

JANUARY 25, 2018

User-generated content enables a brand’s passionate customers to become advocates, in turn building engaged communities around products and services. According to a report from Adweek , 85% of users surveyed found visual UGC to be more influential than content made by the brands directly. Stuart Weitzman.

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Pixlee

JUNE 14, 2021

You should also research what other companies succeeding in your niche do and what content you created resonated with your audience. A surefire way to engage your audience is through user-generated content (UGC). This simple ask goes a long way in creating community, and the user even replies “honored!”.

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Pixlee

FEBRUARY 7, 2017

Millennials spend 30% of their media time (5 hours/day) engaged with user-generated content (UGC). In less than a decade since its launch, AirBnB marketing has taken over the travel and hospitality industry, becoming the third-largest online accommodation seller worldwide, according to Phocuswright.

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Pixlee

MAY 21, 2020

Kirkland’s uses UGC in their social channels as well as their blogs and inspiration pages to keep customers engaged when they can’t visit a retail location. Many social advertisers were comprised of travel, fashion and event-based brands – all of which have been hit disproportionately hard right now.

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Later

JUNE 12, 2019

To help spark some creativity, we’re looking at 7 strategies for what to post on Instagram when you’re fresh out of ideas, as well as tips for keeping your filler content on-brand: What to Post on Instagram #1: Share Highlights From Your Community. What’s really great about this strategy is that your posts can be about anything.

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Convince & Convert

DECEMBER 4, 2015

Century 21 is also using the holiday as an opportunity to encourage its community to eat slow and enjoy time with loved ones. To do so, the company announced that it would close all 143 retail locations and pay its 12,000 employees as though it was a regular workday. Take a Stance. Let Consumers Know You’re Closed.

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Later

NOVEMBER 13, 2019

Instagram Aesthetic Trends #3: A Curated UGC Feed . Whether they use a branded hashtag like Airbnb or curating their whole feed from their community of influencers and ambassadors like Mejuri, UGC is here to stay! . TOP TIP: Find a way to make your UGC content recognizable for your brand, says Jordan from Ritual. .

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Buffer Social

OCTOBER 27, 2016

According to research from marketing startup Crowdtap and the global research company Ipsos , millennials and other generations trust UGC 50% more than other types of media. Furthermore, 84% of millennials report that user-generated content on company websites has at least some influence on what they buy and where.

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Sprout Social

JULY 18, 2023

New generations of consumers choose social as their communication channel of choice, and turn to their favorite networks to plan everything from their next restaurant reservation to a complete travel itinerary. Tabbey describes standing out in the “slopes of sameness” a challenge a lot of travel-based hospitality companies face.

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Later

OCTOBER 29, 2019

So you can rest easy knowing that your posts won’t be banned from Instagram (as long as you follow Instagram’s Community Guidelines of course!). You’ll not only be able to up your frequency, but you’ll also be able to win back time that could be spent developing your strategy or growing your community!

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Techipedia: Tamar Weinberg

FEBRUARY 22, 2008

Then and Now In the good old days, say from the 1850s onwards, marketing was mostly a one way “communication&# : companies advertized their wares via local media like newspapers, magazines, and traveling salespeople. Why do consumers now have great and collective power to, well, dictate what companies do?

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Pixlee

JUNE 30, 2021

Companies had gone from allocating huge budgets to billboards and print ads to hiring software developers and content managers to build their online presence. This is where user-generated content (UGC), media created by regular customers and often shared on social media, comes in. Here’s where UGC comes in handy.

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Later

JANUARY 30, 2019

The Ultimate Guide to Instagram Hashtags in 2019 will help you understand everything you need to know about using Instagram hashtags to get more followers, improve your posts’ engagement rates and build a community around your business. . A branded hashtag is a hashtag that’s unique to your company when using Instagram for business.

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Hootsuite

AUGUST 19, 2020

What Hello BC did: The tourism industry is having a rough year, with air travel down 95% and nearly everyone cancelling their summer vacation plans. Since now is not the time to travel in BC, we're bringing its nature to you at home. Find the latest information and future travel inspiration at the link in our bio.

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Later

SEPTEMBER 4, 2020

Looking to save Instagram photos and add user-generated content (UGC) into your Instagram strategy? While UGC is a great way to grow and engage your community — it comes with its own set of rules. Another way to do this is by using Later’s UGC Tool. Ready to start using UGC in your Instagram marketing strategy?

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Later

JANUARY 1, 2021

This ultimate guide to Instagram hashtags will help you understand everything you need to know about using hashtags to get more followers, improve your engagement rate, and build a community around your business. Community hashtags are hashtags that connect like-minded users around a specific subject. We bet you are! photooftheday.

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Pixlee

APRIL 19, 2021

In the brand’s many user-generated content (UGC) contests, Breck’s encourages its customers to share photos of their gardens blooming from seeds they bought on the brand’s site. By featuring the UGC collected in these social contests on the brand’s website, Breck’s saw an 5X lift in conversion rate from shoppers interacting with this content.

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Social Media UGC Hashtag Privacy 58

Pixlee

MARCH 29, 2021

A brand ambassador is a person appointed by a company or an organization to showcase the positiveness of the brand and its products. This can range from company employees to existing customers sharing positive reviews of your brand on social media. Both the company and the ambassador gain through this ambassador program.

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Later

SEPTEMBER 18, 2020

Social Media Content Idea #1: User-Generated Content (UGC). UGC is short for user-generated content and not only is it a great way to fill your feed with community-made content, but it’s a surefire way to attract new followers, make sales, and convert your existing audience into customers. View this post on Instagram.

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Later

SEPTEMBER 22, 2019

Check out how Later customer, Dermalogica uses carousel posts with UGC content to reveal before and afters, thanks to their customers’s at-home snaps: . Check out how Chupi’s founder shares a throwback that shares her company’s journey. How to Use Instagram Carousel Posts #10: Roundup Your User-generated Content (UGC).

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Instagram UGC Curation Apple 81

Later

JANUARY 1, 2021

This ultimate guide to Instagram hashtags will help you understand everything you need to know about using hashtags to get more followers, improve your engagement rate, and build a community around your business. Community hashtags are hashtags that connect like-minded users around a specific subject. We bet you are! photooftheday.

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Hashtag Instagram UGC Communities 52

Pixlee

DECEMBER 30, 2020

Editor’s note: Community is central to everything at Pixlee. And luckily, we’ve got a great community of experts to share thoughts with. In our chat, she shares the nuances of ambassadors, what makes a good brand community, and how to measure the success of your community-driven marketing platforms.

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Later

OCTOBER 23, 2019

Rather than dwelling on all the great things they do (like their award-winning mattresses, travel-sized pillows, night lamps, and more), they offer a single inspirational line: “Changing the way the world sleeps.” Like Casper, cookware company Great Jones has totally nailed the short-and-sweet bio that gets right to the point.

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Later

APRIL 3, 2019

For example, Little Spoon is a delivery baby food company whose target market is expecting moms and parents with small children. . For example, you can encourage your existing audience to follow your branded hashtags so that you connect more easily with your community. This is an under-utilized trick that has a ton of business uses.

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Later

JULY 25, 2019

And I can’t get anything (like actually, ANYTHING ) done when I’m traveling, whiiiiich means I’ll be at home in NYC until the very end of September. ????????? I’ve been so used to traveling constantly that staying put for two entire months feels really, really weird. ????????? And photo-wise: Old travel photos? Let me know!

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Instagram Hashtag Engagement Feed 86

agora pulse

JULY 16, 2019

Why should we care about the company that makes our washing powder or bakes the bread we eat? This character came to light when an agency creative realized that the name of the insurance company sounded like a duck’s quack. UGC is a powerful storytelling technique as it means recruiting your customers to tell their own stories.

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Sprout Social

MARCH 27, 2023

Tracking, monitoring, listening and analyzing campaign results is crucial to refining your social media marketing strategy and proving the far-reaching impacts your team has on company goals. With their expertise, they can produce unique content for your brand that strikes a cord with their community.

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Hootsuite

SEPTEMBER 8, 2020

“Our CPC for that campaign is the lowest it’s ever been” or “Don’t forget to add those SEO keywords to that blog post” or “Uh oh, we’re running out of UGC”? ? Make a list of the acronyms your company commonly uses internally, along with the full spelled-out versions of what they stand for. Well, wtf does that mean? ? ? How to credit.

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