Pixlee

OCTOBER 10, 2018

Travelers are constantly looking for advice from their peers, social media influencers, review websites, magazines, and more. UGC provides a seal of approval from guests that an experience is worthwhile. UGC can also help a brand differentiate itself from competitors by drawing on the unique perspectives of guests.

Hotels 64

Hotels Curation UGC Brands 64

Sprout Social

NOVEMBER 1, 2016

From inspiration to reminiscing, travelers turn to social media throughout every step of their journey. Social media has a huge influence on travel-related purchases. In fact, of those who use social media to research travel, only 48% followed through with their original plans. Travel Social Media Basics: Do Your Research.

Travel 40

Travel Class Social Media Hotels 40

Social Media Strategies Summit

JANUARY 3, 2019

In April, the platform saw changes to its API that resulted in the death of Instagram bots, apps that help brands analyze their followers and limitations on the ability to repost UGC. Their Instagram profile serves its audience beautiful images from travel destinations around the world (many of which are user-generated). 5 Glossier.

Instagram 139

Instagram Brands UGC Travel 139

Pixlee

AUGUST 10, 2020

User-generated content (UGC) goes a long way on TikTok. Also, when other people see that you share customer UGC, they’ll be more inclined to create content that you’ll share (allowing them the same aforementioned exposure). In 2012 he quit his job to travel the world, and have visited over 65 countries.

Video 98

Video Marketing UGC Hashtag 98

Pixlee

APRIL 8, 2019

Whether your brand is selling products intended mainly for pets or not, attracting this potential audience to your company could unlock hidden revenue that your brand would otherwise miss. With UGC, brands can highlight the ways pet lovers use products or services, whether the products are meant for pets or not. Isle Surf & SUP.

Hotels 72

Hotels UGC Brands Travel 72

Convince & Convert

MAY 22, 2014

User-generated content has been popular in the travel industry for some time, whether it’s reading a review on an online review site, or seeing photos shared by a friend during their vacation. Word-of-mouth social sharing of images, videos and online reviews have been proven to greatly influence travel decisions.

Airlines 155

Airlines Instagram Tourism Hotels 155

Pixlee

AUGUST 2, 2021

Using this platform, you can more subtly highlight the story of your company and brand mission from different perspectives and angles of discussion. User-generated content (UGC) and influencer marketing are valuable tools for community-driven podcasting. Community can go beyond growing subscribers, as well. Feature Real Customers.

Brands 98

Brands UGC Authentication Influencer 98

Pixlee

NOVEMBER 15, 2018

Consumers have always been recommending products, experiences, and companies to their friends and family. Whereas in the past, these micro trendsetters worked independent of brands, companies can now leverage, shape, and measure their influence. Brands can gather organic UGC in a number of ways. In Consumers We Trust.

UGC 63

UGC Hotels Nielsen Authentication 63

Keyhole.co

MARCH 7, 2023

Brands like GoPro extensively use UGC to promote their product. This gets them high-quality UGC to repurpose on multiple channels while getting more people to follow them as they majorly share relatable content. This increases engagement and helps build trust and credibility with your audience.

Instagram 52

Instagram UGC Hashtag Collaboration 52

Later

JULY 15, 2020

A pizza company could survey their community’s favorite toppings, and use the feedback to help them develop a new recipe. Kombucha company (and Later customer!) We’ve even named some of them after some of the Wind Collective family of creatives and travellers. Pineapple and red onions, anyone? The result? We're all ears.

Instagram 78

Instagram UGC Travel Transportation 78

Pixlee

JULY 3, 2019

The apparel company uses AI for purposes that extend beyond product innovation. This makes Under Armour more relevant to their customers and encourages more UGC that the company can then use later to market their products. HYLETE shows off UGC on their product pages and features reviews to connect the brand to the community.

UGC 59

UGC Brands Apparel Content 59

Waxing UnLyrical

AUGUST 10, 2016

For food and beverage companies, people will likely want to see what they’re consuming before they buy. For eCommerce companies, consumers will want to get a better idea of the quality and sizing of the product. Travel and hospitality shoppers might want to get a virtual tour of the hotel before booking a week long vacation.

Content 100

Content UGC Loyalty Hotels 100

Pixlee

SEPTEMBER 16, 2019

Attracting college students to your brand may be a challenge, but companies can find ways to customize their advertising campaigns and resonate with these younger consumers. Using UGC and Social Media to Build a Connection. UGC is a great way to start attracting young shoppers. Prioritize Authenticity & Storytelling.

Brands 43

Brands UGC Authentication YouTube 43

Pixlee

FEBRUARY 26, 2019

When Coca-Cola , one of the most famous American soft drink companies, started marketing their brand in China, the name “Coca-Cola” translated to “ Bite The Wax Tadpole. Without localization, companies stand to lose sales. . The German shoe company does a great job of localizing their website for global audiences.

UGC 45

UGC Brands Travel Review 45

Hootsuite

MAY 18, 2023

travly.world Most Beautiful Places in Australia #nature #adventure #explore #traveling • @joaocajuda (IG) | @1amny (IG) | @Lola Hubner | @Michael Drake | @sailor.jay (IG) | @from.miles.away (IG) (DM us please for credits or removal ) ♬ Sail – AWOLNATION 3. chipotle Get it early on @roblox.

Video 112

Video HootSuite How To UGC 112

agora pulse

DECEMBER 13, 2018

Studies show that 92% of consumers have a more positive image of a company when it supports a social or environmental issue. It’s time to get key stakeholders in your company behind live streaming. User-generated content (UGC) is content created by unpaid fans which businesses can use to promote themselves. I know it’s tough.

Social Media 132

Social Media UGC Adwords Influencer 132

Later

SEPTEMBER 12, 2019

User-generated content (UGC) is a killer asset for brands and businesses looking to grow online. . UGC is an affordable way to share high-quality content that generates sales for your brand — it’s the social media equivalent of a word-of-mouth recommendation! . UGC Best Practices #1: Be Original with Your UGC.

UGC 60

UGC Content Instagram Hashtag 60

Pixlee

JANUARY 19, 2017

UGC and Brand Influencers. UGC and Brand Loyalty. UGC and Millennials. 59% of millennials claim that they use UGC to inform their purchase decisions about major electronics. That's followed by cars (54%), major appliances (53%), mobile phones (46%), hotels (45%), and travel plans (40%). Businesses make $6.50

UGC 41

UGC Content Loyalty Travel 41

Pixlee

JANUARY 25, 2018

According to a report from Adweek , 85% of users surveyed found visual UGC to be more influential than content made by the brands directly. When they noticed that massive amounts of content with the hashtag #SeeAustralia were being shared on social media, they realized it was a great opportunity to bring travelers into the conversation.

Campaign 43

Campaign UGC Content Tourism 43

Pixlee

JUNE 14, 2021

You should also research what other companies succeeding in your niche do and what content you created resonated with your audience. A surefire way to engage your audience is through user-generated content (UGC). Few companies or users take the time to build a community and engage with their audience.

Instagram 52

Instagram UGC Apparel Hashtag 52

Pixlee

MAY 21, 2020

Kirkland’s uses UGC in their social channels as well as their blogs and inspiration pages to keep customers engaged when they can’t visit a retail location. Many social advertisers were comprised of travel, fashion and event-based brands – all of which have been hit disproportionately hard right now.

Sentiment 95

Sentiment B2B HootSuite Retail 95

Pixlee

AUGUST 12, 2020

Influencer marketing is here to stay, regardless of travel and in-person events. Companies selling fake likes and followers keep coming up with new tactics to circumvent social media platforms’ security. Tarte showcases influencer content alongside UGC to create an inclusive and diverse brand experience.

Influencer 77

Influencer Authentication Metrics ROI 77

Talkwalker SM

JULY 28, 2016

LifeWellTravelled: Cathay Pacific sets the travel tone. Screenshot from the Facebook account of Brooke Savard, creator of the popular World of Wanderlust travel blog. This success can be partly explained by the continued involvement in the campaign of travel blogger Jessica Stein (2.3

Hashtag 60

Hashtag Industry Campaign Hotels 60

Pixlee

MARCH 30, 2017

But in a digital world where social media connects travelers and homebodies alike, would-be adventurers no longer have to depend on a travel agent’s recommendation for an exciting new trip. Tourism marketing companies who are looking towards the future can’t afford to ignore Instagram’s popularity with the younger generation.

Tourism 40

Tourism Instagram Travel Marketing 40

Pixlee

FEBRUARY 7, 2017

Millennials spend 30% of their media time (5 hours/day) engaged with user-generated content (UGC). In less than a decade since its launch, AirBnB marketing has taken over the travel and hospitality industry, becoming the third-largest online accommodation seller worldwide, according to Phocuswright.

UGC 40

UGC Content Instagram Travel 40

Later

JANUARY 12, 2021

Skincare company Eluo Beauty and jewelry brand Greda Co. Whether you’re promoting an Instagram contest or UGC (user-generated content) campaign , including a clickable branded hashtag in your Instagram bio can help drive engagement. . Think about your skills or any experiences that might be of interest to potential followers. .

Instagram 97

Instagram How To Hashtag Skills 97

Later

NOVEMBER 13, 2019

Instagram Aesthetic Trends #3: A Curated UGC Feed . Whether they use a branded hashtag like Airbnb or curating their whole feed from their community of influencers and ambassadors like Mejuri, UGC is here to stay! . TOP TIP: Find a way to make your UGC content recognizable for your brand, says Jordan from Ritual. .

Instagram 85

Instagram Trends UGC Meme 85

Later

JUNE 12, 2019

T he natural sunscreen company often shares Instagram quotes to answer some of the more common questions they receive: . What to Post on Instagram #5: Share User-Generated-Content (UGC) From Your Community. In fact, according to research from Suzy , UGC is 50% more trustworthy than any other type of media!

Instagram 73

Instagram UGC Feed Feedly 73

Convince & Convert

DECEMBER 4, 2015

To do so, the company announced that it would close all 143 retail locations and pay its 12,000 employees as though it was a regular workday. The company made this announcement in a video with CEO Jerry Stritzke and encouraged its community to instead #OptOutside. Some companies just need to go straight for the sell.

Content 60

Content How To Tumblr UGC 60

Social Media Strategies Summit

MAY 19, 2022

Packed full of quality visuals and links to interesting articles and other media, Tumblr is a content curator’s dream — particularly if you’re focused on trending topics that appeal to a younger audience , like fashion and travel. Check out what your competition or the bigger companies within your category are posting.

Social Media 264

Social Media Content UGC Curation 264

Buffer Social

OCTOBER 27, 2016

According to research from marketing startup Crowdtap and the global research company Ipsos , millennials and other generations trust UGC 50% more than other types of media. Furthermore, 84% of millennials report that user-generated content on company websites has at least some influence on what they buy and where.

Instagram 40

Instagram Content Hashtag Notification 40

Sprout Social

JULY 18, 2023

New generations of consumers choose social as their communication channel of choice, and turn to their favorite networks to plan everything from their next restaurant reservation to a complete travel itinerary. Tabbey describes standing out in the “slopes of sameness” a challenge a lot of travel-based hospitality companies face.

Social Media 98

Social Media Brands Hotels Loyalty 98

Proactive Report

MARCH 18, 2016

Alicia has been an advocate of using consumer-generated content (UGC) in the PR and marketing mix for the last ten years. Here are a few stats that show why UGC is so important to the Digital PR mix: Fifty-nine percent of millennials say they use UGC to inform their purchase decisions about major electronics. Kissmetrics).

UGC 40

UGC Aggregator comScore Bazaarvoice 40

Proactive Report

MARCH 18, 2016

Alicia has been an advocate of using consumer-generated content (UGC) in the PR and marketing mix for the last ten years. Here are a few stats that show why UGC is so important to the Digital PR mix: Fifty-nine percent of millennials say they use UGC to inform their purchase decisions about major electronics. Kissmetrics).

UGC 40

UGC Aggregator comScore Bazaarvoice 40

Pixlee

JUNE 30, 2021

Companies had gone from allocating huge budgets to billboards and print ads to hiring software developers and content managers to build their online presence. This is where user-generated content (UGC), media created by regular customers and often shared on social media, comes in. Here’s where UGC comes in handy.

UGC 64

UGC Content CSR Apparel 64

Later

OCTOBER 29, 2019

Take a look at how travel company G Adventures always uses relevant hashtags on their posts: . And if you’re thinking sourcing UGC is going to take up just as much time as shooting your own content, think again! . Does it accurately reflect what you’re talking about in your caption? .

Instagram 76

Instagram Hashtag Feed Feedly 76

Hootsuite

MAY 16, 2023

Over 2,000 executives surveyed attribute 63% of their companies’ value to their online reputations. And you’ll create an online reputation that endears your company to your customers. Your organization’s online reputation is built on the references people make about your company. The stakes are high.

Reputation 108

Reputation Social Media HootSuite Sentiment 108