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Sports and The Metaverse – Anima Mundi, AFLMint and Australian Sports

Laurel Papworth

What does Sports mean not only to Australian society but to the collective? What does the Metaverse offer Sports as far as a future directions, NFTs and revenue, building rituals, rites of passage and membership, as well as driving community engagement? Transcript of Australian Sports and the Metaverse lecture. [00:00:00.310]

Sports 64
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Teamwork Is a Contact Sport

Waxing UnLyrical

in team sports. The modern-day work environment doesn’t do a whole lot to help the situation either , especially for those of us who work in public relations and find ourselves communicating more and more via social media platforms. Social media interaction isn’t exactly a team sport. I can have a good idea.

Sports 100
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Five Signs the Future Belongs to User-Generated Content

Waxing UnLyrical

It’s a landslide: Community creates results. The Harlem Shake depended on community. User-generated content is far better at creating that community. Creating a sport around your brand may be the most sophisticated gamification on the planet. So which one garnered more interest according to Google trends?

Content 253
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Responsibility for Social Goes Beyond Content Teams

Convince & Convert

Brands are revisiting social media as a community-building tool, rather than a marketing platform. Pro sports is just one of many industries that struggle to connect with fans consistently via social. So sports is just one of the industries that hasn’t awoken to this opportunity for customer service in social.

Team 151
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How The World’s Top Fitness Brands Are Building Social Community To Grow Their Business

Pixlee

Intensely passionate communities have formed around types of exercise and activities, and members share details of every training session and achievement across all forms of social media. Community is a competitive advantage because members encourage, motivate, and help one another. Community Needs To Be Part Of The Company’s DNA.

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Web3 is the most powerful technology your brand is not embracing

Sprout Social

Instead, I’ll provide a primer to web3, and how it’s going to impact marketers and the future of online communities. Web3 lets communities build collective identities, with NFTs as the means to bootstrap real products. Brands must understand how to build and engage communities organically. What is web3?

Brands 91
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Responsibility for Social Goes Beyond Content Teams

Convince & Convert

Brands are revisiting social media as a community-building tool, rather than a marketing platform. Pro sports is just one of many industries that struggle to connect with fans consistently via social. So sports is just one of the industries that hasn’t awoken to this opportunity for customer service in social.

Team 100