Sprout Social

JANUARY 24, 2024

Influencer marketing has grown beyond getting a viral moment. It has become a core element of marketing and sales strategies. Our Q3 2023 Pulse Survey revealed 81% of US-based social marketers consider influencer marketing an essential part of their social media strategy.

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Metrics Influencer Marketing Survey 100

Hootsuite

JANUARY 18, 2024

It’s time to take your first steps into social media marketing. But whether you’re a budding entrepreneur or a seasoned pro stepping into the digital landscape for the first time, we know that starting a social media marketing strategy from scratch can feel intimidating. Your mind is ready. Your body is ready. More than 4.95

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Social Media Tips HootSuite Marketing 121

Keyhole.co

SEPTEMBER 13, 2023

Maybe you’re not using trending hashtags — or at least the relevant ones. Hashtags are great for getting your brand noticed on Instagram. Adding trending hashtags in your posts can make you a part of the popular conversations and a relevant brand in the Instagram community. How To Find Trending Hashtags On Instagram?

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Hashtag Trends Instagram UGC 52

Keyhole.co

SEPTEMBER 13, 2023

A favorite among the younger crowd, it is the perfect marketing platform for improving brand visibility. That’s where the right TikTok hashtags can help you. You need a solid TikTok hashtag strategy to detect the right ones. But the role of hashtags doesn’t end here. With over 1.7

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Hashtag Trends UGC How To 52

Sprout Social

FEBRUARY 12, 2024

When it comes to influencer marketing , C-suite execs want more than just good engagement. In this article, we dive deep into the benefits of influencer marketing, and ones that matter the most to your C-Suite. Plus, the three critical components of an effective influencer marketing strategy you need to know.

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Influencer Marketing Collaboration ROI 107

Sprout Social

AUGUST 26, 2020

So you’re ready to bring on a new social media manager to help your brand or agency’s marketing efforts. It’s exciting to grow your team, and you want to help your hire succeed in their new position as much as you can. Creative copywriting. Customer service. Design sensibility. Flexibility.

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Team Social Media Social Media Management How To 139

Sprout Social

FEBRUARY 1, 2024

As part of your Facebook marketing strategy , a consistent publishing schedule is essential. Facilitates team collaboration If you work with a team to create and schedule your Facebook content, publishing tools can make the process even easier. Sign up for a free 30-day trial today! Paid plans start at $26/month.

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Publishing Tools Brands Facebook 98

Later

JUNE 19, 2020

Brand collaborations on Instagram are quickly becoming one of the most popular ways to grow your following and promote your brand online. Not to be confused with influencer partnerships, brand collaborations see two (or more!) brands team up to create a product offering that works across their combined audiences. The result?

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Collaboration Brands Instagram How To 63

Sprout Social

DECEMBER 6, 2023

Every member of a procurement team is more than just a professional—they’re people. There lies the magic of B2B influencer marketing. Influencer marketing has long been a staple for business-to-consumer (B2C) brands looking to cultivate more authentic connections with their audience. What is B2B influencer marketing?

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B2B Influencer Brands Marketing 119

Keyhole.co

JANUARY 18, 2024

And behind this apparent miracle is a stroke of online marketing genius. This shows how successfully the Quenchers have been marketed as a desirable symbol of prestige. With the help of some market research and influencer tracking , Stanley gained significant online traction despite operating in a relatively niche market.

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Influencer Social Media Strategy Marketing 59

Sprout Social

JUNE 27, 2022

Can TikTok for B2B marketing unlock the same potential? We spoke with three B2B marketers who are experimenting with and finding success on TikTok. But first, why you need to try B2B marketing on TikTok. “The thing about B2B marketing on TikTok is that you’re always dealing with the customer behind the business.

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B2B Brands Marketing How To 136

Sprout Social

MAY 26, 2022

Between its rapidly growing global user base and its investments in brand features, there are a number of reasons to use TikTok for marketing in 2022. This article will outline how brands can architect successful end-to-end TikTok marketing campaigns (versus one-off experimental videos) to capitalize on this engagement. onlineoptimism.

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Examples Campaign Tips UGC 142

agora pulse

NOVEMBER 7, 2019

Are you on a social media team? Social media management takes a team—even if you only manage a handful of agency clients or collaborate with colleagues throughout your company. Need a hand getting your team members on board with an approval workflow? No need to email or Slack your team members to find out.

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Process Team Social Media Social Media Management 70

Convince & Convert

DECEMBER 5, 2017

For years, we’ve been told that silos between customer service and marketing are just facts of life–something to expect. Customer expectations, network features, and, as a result, business responsibilities have grown, creating pressure on the different teams responsible for handling social channels. Something amazing is happening.

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Social Media Marketing Team Upcoming 209

Social Media Network Marketing

MARCH 11, 2024

PersonalBrand #BrandStorytelling) Hashtag Hero - Master the Search Game: Hashtags are your key to unlocking new audiences. Research popular hashtags relevant to your niche and use them strategically in your posts. Share your brand story, values, and even a peek behind the curtain. Authenticity builds trust and transparency.

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Engagement Social Media Hashtag Authentication 56

Hootsuite

AUGUST 16, 2023

In the vast foggy sea of digital marketing, your social media planning tools can light the way forward. Hashtag research? Collaboration features If you’re part of a team, you will need a tool that has collaboration features. It’s a great collaboration platform, one you can use with your teammates and clients alike.

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Social Media Tools HootSuite Tweetdeck 88

Sprout Social

JULY 21, 2022

If you want to improve your social media marketing strategy , you need to know about the different types of social media content and how or where you share that content. To help you out, we’ve put together a list of 14 types of social media every marketer needs to know. Should you focus on photos? What about forums?

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Types Social Media Microblogging Overview 145

Sprout Social

SEPTEMBER 13, 2022

Using TikTok for business has become a powerful way for marketing teams to grow and nurture their audience. Key features: Smart Inbox that captures and organizes incoming messages, so your team can respond to followers quickly. Planable is a collaboration tool for teams to plan and approve social media content.

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Tools Strategy Video Library 123

Keyhole.co

SEPTEMBER 12, 2023

So, if you want to get noticed by your target market, building a thriving digital presence is a must. You must keep up with trends, optimize posting time, collaborate with different teams, and engage with your audience. In today’s article, we bring you the best social media management tools to up your marketing game.

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Social Media Management Social Media Tools Collaboration 52

Social Media Strategies Summit

SEPTEMBER 18, 2023

Influencer marketing can be highly impactful, with one-third of consumers agreeing that influencer posts are the best way for brands to persuade customers to try new products. And as an airport, SEA also had an obvious opportunity to collaborate with travel influencers.

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Influencer Travel Retail UGC 130

Sprout Social

OCTOBER 25, 2022

Akeeme Hogg Social Media and Email Marketing Lead, ServiceMaster Brands. The classic marketing funnel looks straightforward but in reality, every customer journey is different and some can be much longer than others. Share of voice compares your brand’s market share on social to its top competitors. Fans beget more fans.

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Strategy Brands Hubspot Survey 131

Hootsuite

NOVEMBER 9, 2020

Considering TikTok marketing for your business or organization? But many businesses have found success marketing on TikTok—from Nike to Universal Pictures to the San Diego Zoo. But many businesses have found success marketing on TikTok—from Nike to Universal Pictures to the San Diego Zoo. You’re not alone. Oh you like strategy?

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Strategy How To Marketing Template 145

Sprout Social

AUGUST 12, 2021

A social media campaign template can help you speed through the documentation process so you can focus on bringing your team’s vision to life. While a template can’t account for specificities, it can still provide a solid foundation that grounds your immediate team, other departments or agency partners in your campaign goals and inspiration.

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Template Templates Campaign Social Media 129

Keyhole.co

AUGUST 17, 2023

As the “Pro” name suggests, XPro provides marketers, journalists and power users with tools to maximize their impact on Twitter. For teams working collaboratively on Twitter campaigns, TweetDeck Premium also offers streamlined team communication and task delegation.

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Tweetdeck Social Media Management Collaboration Analytics 52

Keyhole.co

DECEMBER 26, 2023

Kratin Daeng was marketed toward the more rough-and-tough truckers and workers. market share. Each of these enterprises is wildly successful and has millions of followers online, thanks to Red Bull’s marketing strategy. This is just one tiny element of the beverage brand’s unique, creative, and strategic marketing brilliance.

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Social Media Strategy Sports Meme 52

Convince & Convert

JULY 30, 2015

Hashtags are a great tool to track conversations about brands, companies, or events. A good hashtag can help spread the message about your brand, company, or event far beyond your regular audience. A good hashtag can help spread the message about your brand, company, or event far beyond your regular audience.

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Hashtag Analytics Campaign Social Media 60

Sprout Social

AUGUST 10, 2022

Influencer marketing is getting bigger in 2022. A recent report shows 76% of brands are planning to increase their influencer marketing budgets this year. If your brand’s not working with influencers on marketing campaigns, you’re missing out big time. Influencer marketing tools for social listening.

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Influencer Tools Marketing Software 113

Hootsuite

APRIL 25, 2024

In the dog-eat-dog world of social media content, many marketers and creators will do anything to stay ahead. Want to share custom performance reports with your leadership team? You can filter social posts by parameters like account, keyword, hashtags, and location. But it doesn’t have to be so hard. Hootsuite can help.

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Curation Social Media Management Tools Social Media 62

The Realtime Report

FEBRUARY 17, 2022

TikTok eventually expands the video’s viewership if it performs well in this limited market. It is advisable to provide your small creative team with complete control over a TikTok application for the best results to submit films rapidly and boost their chances of going viral. Make Use of Hashtags. Influencer Marketing.

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Brands How To Hashtag Influencer 91

Keyhole.co

DECEMBER 15, 2023

Key features: Hashtag tracking and historical data: You can see track hashtags from different social media platforms, all in one place. The remaining Team, Pro, Advanced, and Enterprise are $119/month, $199/month, $359/month, and $833/month, respectively.

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Sentiment Price Analysis HootSuite 52

Sprout Social

APRIL 6, 2023

Content calendars are widely used in content teams, regardless of the industry. Calendars can also help streamline collaboration and track marketing performance. Let’s dig into the purpose of a content calendar, the role it plays in content marketing and how to create an effective content calendar.

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Content Collaboration Project Template 82

Social Media Strategies Summit

DECEMBER 1, 2023

Brands Ride the Barbie Bandwagon Plenty of blockbusters have been backed by huge marketing campaigns. The hashtag #tubegirl is edging ever closer to two billion views. At this stage, it remains to be seen if X will ever become the “everything app” of Musk’s imagination. billion views. sabrinabahsoon So now im en route via tube.

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Social Media Meme Fashion Trends 241

Keyhole.co

JULY 5, 2023

This makes it a prime destination for B2C brands to market their products in creative ways. The potential of Instagram marketing strategy is limitless, but attempting to achieve that initial traction with your branded Instagram account can be a tall order. Research and use relevant hashtags to expand your reach.

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Instagram Meme Tips Marketing 52

Keyhole.co

NOVEMBER 17, 2023

But going beyond football, they have sponsorships with notable athletes, sports clubs, and national teams worldwide. It shows how their social media marketing for Adidas Originals ties in with the current trends of athleisure wear. They go beyond collaborations, ensuring their content marketing strategy is tailored to their audiences.

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Sports Social Media Strategy Apparel 59

Sprout Social

OCTOBER 19, 2023

Scope the terms, hashtags and keywords to monitor No surprises here. When in doubt, consider talking to your sales and customer success teams as well. Integrating reputation monitoring in your marketing strategy is about more than just keeping a pulse on your brand. This includes specific terms and language.

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Reputation Sentiment Analysis Notification 97

Keyhole.co

APRIL 25, 2023

A higher growth rate means your marketing team is on the right track, launching intuitive and engaging campaigns. Use relevant hashtags: Hashtags help more audiences discover your content, so use relevant hashtags in your posts. You can even download and share them as reports for marketing ROI overview.

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Instagram How To Collaboration Hashtag 52

Unmetric

APRIL 2, 2019

In 2019, collaborating with #BTS seems to be the way to go for brands! To win the Top Social Artist Award in 2017, fans had to vote for BTS by using the hashtag #BTSBBMMAs. To encourage fans to vote on this and other hashtag-driven voting awards, there’s an entire Twitter handle— BTS Voting Team. Reposted with correction.

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Social Media Brands Marketing Tourism 97