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What’s Social’s True Value to Business? We Asked 2,162 Marketers.

Hootsuite

Social has earned a well-established seat at the marketing table. In our Social Transformation Report , we partnered with Altimeter Group to survey 2,162 marketers and conduct in-depth interviews with leading brands to uncover the value organizations find when they invest in social. Make social listening part of your strategy.

Marketing 144
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Celebrating Black History Month: Best practices for celebrating on social media and beyond

Sprout Social

When you think about the commitments that were made to individual communities and people altogether, taking that away is bad from a business perspective,” she says. The recognition and acknowledgement of diverse communities is so important for employees to feel seen, heard and included in the company culture.

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8 Steps to Success with Manufacturing Marketing

Oktopost

This is the main reason that brands and marketers spend huge sums of money on digital promotion. Now, as a B2B marketer , you might be quick to point out that, sure, a lot has changed. Well, according to Google, more than half (52%) of all B2B purchases in 2019 were influenced by digital content and marketing.

B2B 136
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5 Reasons CMOs Can No Longer Own Social Media

Hootsuite

For many organizations, it’s not even a question: Marketers own social strategy. After all, if social media serves primarily as a promotional and communications channel, who else would run it? We surveyed 2,162 marketers and conducted in-depth interviews with executives at large enterprise companies. Always have, always will.

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B2B Social Media Gets Intimate

Social Media Marketing

It is now popular wisdom that Facebook, Twitter and Linkedin are good places for businesses to market their products and services. Migrating external communications to the social web turns customer service into public relations, and minimizes call center demand. But what if you want to use a social network to collaborate internally?

B2B 148
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Here's Your Chance to Shine: Government 2.0 Expo and Showcase.

Social Media Strategery

Have you changed the culture of your organization from one that hoards information to one that openly shares and collaborates with each other? The event will highlight the projects exhibiting transparency, participation and collaboration in government. That’s great marketing-speak, but bottom line, what’s in it for me?

Gov 2.0 98
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Can I change the terms of premarital or prenuptial agreements once signed?

Writtent Blog

For questions regarding agreements and the setting of fees within the private sector, SAFA has a Board Committee for Professional Practice, which on behalf of clients or SAFA members issues expert statements regarding the content of assignment agreements, and the validity of the architect’s fees ( assignment agreement tlumaczenie ).