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Co-creation: Why creators should be part of your product development team

Sprout Social

Obviously, creators won’t ever man your customer care lines, but their in-depth knowledge of their communities (a.k.a. Case studies in successful co-creation The idea of bringing creators to the product development table is new, but it’s not untested. Forge a new kind of focus group Creators’ communities are living focus groups.

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It's All About The Reputation

Small Business Mavericks

» It’s All About The Reputation Online marketing is no longer an option. Online marketing is reputation management. There are really two kinds of reputation management. There’s proactive reputation management and reactive reputation management. About Us What’s a Maverick? Is Link Buying Necessary?

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How 7 brands use customer marketing content strategies to deepen audience connection

Sprout Social

#PajamaOutfit #PajamaStyle #PajamaFashion ♬ original sound – aerie Makeup brand Glossier also turned to UGC to build their “Dew it Yourself” series based on content their community was already organically posting about. Their team is also extremely engaged on social. Just ensure you ask for approval before you post.

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Can Amazon Teach Reputation Management? | Small Business Mavericks

Small Business Mavericks

If you ask Forbes Media and Reputation Institute, Amazon is the most reputable company in the world today. Amazon’s reputation is not based on its brand or its products, which makes me wonder if Google would have ranked higher had product been a criteria. It is not extension of your product’s reputation.

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GoDaddy: Good Marketing Or Reputation Problem? | Small Business.

Small Business Mavericks

» GoDaddy: Good Marketing Or Reputation Problem? So here’s the question: Would any amount of reputation management help GoDaddy at this point? 4 Responses to “GoDaddy: Good Marketing Or Reputation Problem?&# About Us What’s a Maverick? GoDaddy has been the center of controversy before.

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PR Trends 2011: Reputation Management and Crisis Plans

Proactive Report

Reputation Management has long been a core PR function and now, more than ever, we have to be aware of what is being said about the organization and be able to take effective action to correct any threat to the organization’s image. Have a community strategy –don’t jump without a parachute. Here the key features of his plan.

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4 ways to advance your agency with your social media strategy

Sprout Social

Social media is just one of the strategic communication channels that afford agencies the ability to publish content, build relationships and have meaningful engagement with prospective clients, their communities. Show your work and communicate what sets you apart. Encourage employees to share case studies with their networks.