Sherrilynne Starkie

DECEMBER 20, 2020

Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns. The fourth most-popular social network for Canadians is Instagram. Owned Media is self-published content.

Marketing 195

Marketing Syndication Adwords News 195

Social Media Strategies Summit

NOVEMBER 18, 2022

With so much competition from other marketers, you must take the time to develop smart strategies for social media marketing to help you: Target the right people through the right channels. Define the types of content that work best on each platform. Identify ways to leverage influencers and thought leaders on social media effectively.

Social Media 240

Social Media Strategy Influencer LinkedIn 240

Hootsuite

OCTOBER 21, 2019

If some or all of your target market speaks a language other than English or resides in a non-English majority speaking country, they might be active on a non-English social network. In that spirit, here are some of the most popular social channels for non-English speakers. Its over 1.1 Source: WeChat. Source: iTunes App Store.

Social Networking 79

Social Networking HootSuite Forums Microblogging 79

Hootsuite

FEBRUARY 6, 2023

Content moderation is a critical part of any brand’s social media strategy. In a world of bots, trolls, and scams, social media moderation ensures your brand’s social channels – and their comments sections – are safe, friendly, and pleasant places to be. What is content moderation?

FAQ 119

FAQ Tools HootSuite Content 119

Pam Moore

MARCH 19, 2019

Do you ever feel like you are spinning your wheels when it comes to developing and integrating your content marketing strategy and plan into your business and overall marketing initiatives, campaigns and programs to achieve your business and marketing goals? Bottom line, content marketing for business requires work.

Strategy 113

Strategy Content Marketing Template 113

Visually SM

JULY 27, 2020

Here are 24 of our favorite social media tools for saving time, getting better results, and making the most of every single social interaction. Hootsuite allows you to manage multiple social content streams from Twitter, Facebook, LinkedIn, and Instagram. It is one of the most famous social media tools in the market.

Social Media Management 246

Social Media Management Social Media Tools Domain Name 246

Ignite Social Media

MAY 4, 2020

Ephemeral, or disappearing, content in the form of Stories is taking center stage in the digital world. Social media stories, originally popularized by Snapchat, have seen significant growth and adoption across nearly all major social networks. Twitter, LinkedIn, and YouTube now have their own Stories feature. Instagram.

Social Media 123

Social Media Brands Content Real Estate 123

Social Media Strategies Summit

APRIL 24, 2024

Instagram isn’t just one of the world’s biggest social networks. If you’re going to deliver results, you need to constantly analyze your campaigns to understand what’s working (and what isn’t). The total number of times your content appeared on Instagram in a given period. Total Impressions What Does It Tell You?

Metrics 137

Metrics Instagram Engagement Social Media 137

Hootsuite

JANUARY 23, 2020

A social media content calendar is like the Marie Kondo of your entire social media strategy. Whether it’s a simple grid with a few links, or a bespoke dashboard that can plan out dozens of feeds, your calendar can be as simple or complex as your brand needs it to be. Table of Contents. Post consistently.

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Template Templates Social Media Content 145

Hootsuite

OCTOBER 11, 2022

If people were talking about your brand on social networks, you’d want to know about it, right? Whether you’ve noticed or not, if you have any kind of social presence at all, your brand is likely receiving social mentions. Social proof. Social mentions of your brand act as de facto reviews. I love you.

HootSuite 145

HootSuite How To RSS Feed 145

Sprout Social

JANUARY 2, 2019

From social selling to advanced analytics, social-savvy brands have more opportunities than ever to sell directly to their audience. Oh, and we also saw a notable shift in social content marketing. As predicted, brands are going all-in on video and ephemeral content in lieu of more “traditional” posts.

Campaign 111

Campaign Social Media Metrics Trends 111

SocMed Sean

FEBRUARY 15, 2022

TikTok may be taking over as the social network of choice for digital marketers. TikTok is a social media app that allows its users to create, share, and watch 15-second videos shot on mobile devices. Here are some thoughts about including TikTok as an effective part of your campaigns. Another issue is privacy.

Trends 147

Trends Strategy Marketing Authentication 147

Hootsuite

SEPTEMBER 9, 2020

Advertising on social is a hyper-direct way to reach the audience you want. All the major social networks offer advertising options. When choosing where to place your ads, it’s also helpful to know which networks are most popular with your target audience. Where does your content naturally strike a chord with fans?

Advertising 145

Advertising Social Media HootSuite How To 145

Firebelly

NOVEMBER 24, 2009

Digitalia | Indianapolis Social Media Marketing « Courtney Love gets sued over tweets | Main | Cyber Monday Is Here! » November 24, 2009 Social Networking Meets Game Consoles There used to be a time where you could play video games for video games and use the computer for computer related things. What do you think?

Social Networking 101

Social Networking Meeting Paid Search SMS 101

Social Media Strategies Summit

MAY 27, 2022

In this article, we’ve rounded up our favorite social media tools across five key categories: Scheduling. Content curation. Social Media Scheduling Tools. Small social media teams simply don’t have the time to post content several times a day across multiple platforms. Social Media Tracking & Reporting Tools.

Team 219

Team Tools Social Media HootSuite 219

Sprout Social

OCTOBER 12, 2020

As social marketers, we spend a lot of time focused on content marketing conversion. We need a complete content funnel optimized at each stage for conversion. A content marketing funnel, of course, is only as good as its ingredients. You have to put the right content in the right places at the right time.

Content 140

Content Metrics UGC Conversation 140

agora pulse

SEPTEMBER 1, 2020

Just want to check stats for a specific campaign? Scroll down, and select the right campaign. Along with campaign metrics, AdsReport identifies the best-performing ad based on criteria like clicks, impressions, CPC, or CTR. With a quick glance, you can see whether social media, email, or SMS campaigns drove clicks.

Social Media 210

Social Media Tools CPC URL 210

Sherrilynne Starkie

JUNE 16, 2013

Up until know, it’s been almost impossible to see into the world’s most popular social network to gain insight that could be crucial in developing social media strategies and campaigns. In addition, users can create updates directly from a hashtag feed to insert themselves directly into any open discussions.

Hashtag 312

Hashtag Facebook Tumblr Privacy 312

Hootsuite

MAY 31, 2022

If you want your next Pinterest marketing campaign to be a success, you’re in the right place. Before you create your next campaign, take a look at our breakdown of Pinterest demographics to help you reach your target audience. Facebook users spend close to 20 hours each month idly scrolling feeds and binging content.

Social Media 102

Social Media Marketing HootSuite Reddit 102

Waxing UnLyrical

DECEMBER 21, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali 7 Reasons To Add Amplify To Your Social Networks December 21st, 2010 Tweet I first heard about Amplify earlier this year; I believe it was at the January chapter meeting of IABC/DC Metro. as "success."

Social Networking 270

Social Networking Class Comments Conversation 270

Hootsuite

JANUARY 2, 2024

Some of the most common ways to measure social media growth include: Social media follower growth: How many new followers you gain in a set period of time. Engagement rate: How many people engage with your content vs. how many people see it. That means you need to optimize your content for each platform.

Social Media 105

Social Media Strategy HootSuite Hubspot 105

Hootsuite

MARCH 31, 2020

An A/B test is a method of comparing two variations of an ad, piece of content, or other material so you can see which version performs better. This allows you to create the most effective content before you release it to your entire following. Learn more: Social Media Trolls: A Practical Guide for Dealing With Impossible People.

List 145

List Social Media HootSuite URL 145

Convince & Convert

OCTOBER 30, 2014

But, (yes, there is always a “but”) as far as you understand, you can’t just throw the link to your content out there and wait for thousands of likes and shares at once. As a result, you must know whom you are going to share your content with. Do you know the typical audience of each social network?

Social Media 168

Social Media Content How To Hashtag 168

Ignite Social Media

NOVEMBER 28, 2016

The only true difference is that I’d much rather prefer an awesome social campaign over a political one. So, on that note, let’s take a look at some of the most innovative social media campaigns in this past year. Okay, so these guys may be a #client of ours, but that doesn’t mean I love their social campaigns any less.

Campaign 60

Campaign Social Media Delicious Video 60

Ignite Social Media

AUGUST 12, 2021

Quality content creation is key in any business’s social presence and strategy. No matter your brand’s goal—whether it is growth, retention, or anything in between, it is imperative to optimize your content to make sure it’s being utilized most effectively to reach those goals. So why should a brand use cross-promoting?

Instagram 162

Instagram Curation URL Platform 162

Hootsuite

MARCH 16, 2020

important; } blockquote:before { content: none !important; important; } blockquote:after { content: none !important; When it comes to hot social marketing trends, nothing is hotter than TikTok. In-Feed Video : Ads appear in the native news feed of TikTok on the For You page. . Creating a new ad campaign.

Advertising 141

Advertising Marketing Campaign Hashtag 141

Hootsuite

APRIL 8, 2021

Since the launch of LinkedIn native video in 2017, LinkedIn has proven that it’s more than just a platform for long-form B2B content. Plus, early findings from LinkedIn’s beta program show that LinkedIn native videos are five times more likely than other content to start a conversation among LinkedIn members. Select Sponsored Content.

LinkedIn 145

LinkedIn Video HootSuite Embedding 145

Hootsuite

JULY 27, 2023

Bonus: Get a free social media strategy template designed specifically for nonprofits. Use it to save time planning content, tracking results, and keeping team members up-to-date. Remember those steps we mentioned above about making your account eligible to run a fundraising campaign? Hit them with a Wave to say thank you!

Instagram 82

Instagram Tips HootSuite How To 82

Hootsuite

JUNE 29, 2021

Think people only connect with brands they already know on social media? When Stillhouse Spirits ran a Facebook campaign to increase brand awareness among outdoor enthusiasts, the company achieved a 17-point lift in ad recall. A scheduling tool like Hootsuite can help you plan your social media content to post well in advance.

Social Media 145

Social Media HootSuite Real Estate Sentiment 145

Keyhole.co

MARCH 7, 2024

So you can decide on a content strategy and a personal brand voice that resonates best with them. Have a creator or business profile If you’re going to get serious about becoming a social media influencer, you have to get serious about your analytics too.

Influencer 52

Influencer Instagram Tips How To 52

Hootsuite

JUNE 28, 2022

Bonus: Download our free, customizable social media calendar template to easily plan and schedule all your content in advance. The benefits of social media scheduling tools. The best social media scheduling tools make your work life easier in multiple ways. 10 social media scheduling tools for 2022.

Social Media 114

Social Media Tools HootSuite Tweetdeck 114

Waxing UnLyrical

AUGUST 15, 2019

During the last couple of years, several trends have impacted the way businesses carry out social media marketing. That’s more than enough time for them to see a few seconds of content from your particular business account. 23% are taken to another social platform (thus further increasing engagement and brand loyalty).

Instagram 157

Instagram Airlines Loyalty Marketing 157

Ignite Social Media

JUNE 3, 2021

How else can you properly measure success, especially on a network that’s consistently evolving to accommodate its growing audiences. While the global COVID-19 pandemic may have attributed to the spikes in downloads and usage in 2020, the social network itself has done a good job of keeping users coming back for more.

Analytics 156

Analytics Brands CPA Marketing 156

Webbiquity SMM

JUNE 7, 2018

Content Marketing. Content is a vital component of every digital marketing strategy. Developing and documenting an effective content marketing strategy improves your chances of getting quality leads and potential sales. According to CMI , 91% of B2B marketers are already using content marketing to generate leads.

B2B 220

B2B Brands LinkedIn Influencer 220

Hootsuite

NOVEMBER 5, 2021

As we look ahead to 2022, here is a recap of the key roadmap themes and the strategic initiatives we’re focused on to help you be successful on social: One Hootsuite: We’re working to provide a cohesive and streamlined user experience with the tools our customers need to be successful. Boost efficiency through custom posts per network.

HootSuite 116

HootSuite Notification Hashtag Upcoming 116

Hootsuite

AUGUST 11, 2022

They recognize your logo or tagline, making it easier to communicate effectively through social content, especially in images or short-form video. Create shareable content. This overlaps a little bit with the last couple of points, but here we’re focused specifically on creating content that’s easy to share.

Brands 120

Brands HootSuite Film Instagram 120

Oktopost

JUNE 30, 2021

Though it’s still the most widely-used social network in the world , B2B marketers don’t always see it as a viable platform for generating leads. The typical Facebook feed is fast-moving and chaotic, well-suited for B2C ads that catch users’ attention and trigger their impulse to make a quick purchase.

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B2B Facebook How To Campaign 118