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Navigating Social Crises and Community Building with Ease

Oktopost

Jessica gets candid about her time at Sprint and T-Mobile, and how she handled the merger from a social perspective. She details her methods for crisis communication during the Covid-19 shutdown. Hot Topics: Golden community building tips for B2B brands. Crisis communication and the importance of working closely with PR.

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Why P2P Texting Should Be Part of Your Marketing Strategy in 2021

Social Media Strategies Summit

Isolation and physical distancing have forced us to embrace technology now more than ever; newfound importance has been infused into community building; growing support for local businesses has emerged. A Prime Opportunity Within a Mobile-First Landscape. Brands are optimizing for mobile experiences.

Strategy 209
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Extend the Life of Your Event with Post-Event Planning

Waxing UnLyrical

Video: With 92 percent of mobile video viewers sharing videos with others and 1 billion unique users on YouTube each month, it’s a great way to connect with your audience and reach new members. Nurture Campaigns: Add the attendees into your nurture campaign, and carefully pick thought leadership pieces to send them.

Eventful 195
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5 Core Pillars for Your Ecommerce Marketing Stack in 2022 

Pixlee

of ecommerce sales in 2021 came from a mobile device, and that percentage is up from 52.4% There’s an important message in these statistics: mobile devices are critical in sales, so if you want sales, you need to meet customers where they are. . You can optimize your store for mobile devices by using a mobile-friendly theme.

UGC 52
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Building a New Kind of Cruise Community

Waxing UnLyrical

, so that others might gain insights for their own community efforts. Our team’s goal is to help bring social, mobile and digital to the cruise world – a huge, sprawling, largely analog $38 billion market. Here are the working assumptions we’re beginning with for our website and mobile app. First, the back story.

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26 Social Media Marketing Books to Advance Your Skills

agora pulse

It also covers builds a complete digital strategy so you can do everything from prospecting on social media to converting website visitors. The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly | David Meerman Scott.

Skills 195
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How We Set and Measure Ambitious Social Media Goals at Buffer [2017 Version]

Buffer Social

In certain campaigns, we might be focusing on only one or two of these goals, while in other campaigns, three or four of them might be a top focus. Today, social media dominates consumer attention to the point that nearly 20% of all time spent online in the US across both mobile and desktop is on social media.