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Break the “just post this” habit: How the right social media mix enhances multichannel campaigns

Sprout Social

Brands today have more options available than ever when launching multichannel marketing campaigns—which may be both a blessing and a curse, considering over half of marketing leaders say they struggle to effectively execute them. 3 reasons to include social teams in multichannel campaign planning.

Campaign 138
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How to find & vet content creators for your next campaign

Sprout Social

Sometimes brands partner with creators for specific campaigns or launches. While we did our own product shoots in-house, we also wanted more UGC-style photos and video clips to incorporate into our social media feed and email content post-launch. Ask your followers. How to vet content creators. Set up some time to chat.

Campaign 101
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Tab’s Chocolate Social Media Strategy: A Tempting Recipe For Success

Keyhole.co

From the genius use of UGC on TikTok to extensive influencer marketing, this newbie in the confectionery industry has created a social media strategy even the top brands can learn from. The chocolate brand boasts 110,000 TikTok followers and mostly relies on UGC and influencer marketing posts for its campaigns.

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Starbucks Social Media Strategy: A Deep Dive Into Viral Campaigns

Keyhole.co

Leveraging user-generated content Starbucks encourages its customers to share their experiences through user-generated content (UGC). They actively promote hashtags, such as #StarbucksLove, and feature UGC on their social media channels. These campaigns help Starbucks generate excitement and engagement among its followers.

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7 Influencer Video Campaigns You Need to Try in 2022

Pixlee

The answer lies in influencer marketing; featuring trusted individuals with a curated, loyal following in video campaigns sets your brand up to be memorable and trusted. Why Influencer-Led Video Campaigns? This is similar to user-generated content (UGC), which is 35% more memorable and 50% more trusted than other media.

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Coca-Cola’s Social Media Strategy: A Deep Dive Into A Gripping Strategy

Keyhole.co

Coca-Cola’s social media strategy includes a mix of engaging product visuals and collaborating with celebrities for reach. Source: Coca-Cola Instagram Carousels offer a dynamic approach to storytelling, making it possible to delve deeper into brand stories, collaborations, or product launches. million Facebook: 108 million Twitter: 3.3

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Seven Ways to Increase Your Brand Influence

Webbiquity SMM

Furthermore, more influence equates to more aspirational qualities, which leads to increased brand loyalty and more brand ambassadors. Moreover, such brands will be in a much better position to align their brand and business strategies so they can mutually reinforce and complement each other for a more coherent marketing campaign.