Pam Moore

DECEMBER 21, 2020

You need to pick goals and objectives where your digital and social media tactics can have measurable impact. Simply throwing content up on every social network hoping someone finds it, clicks on it, likes it and maybe buys from you is not a strategy. What you'll learn… .

Social Media 78

Social Media Template Templates Marketing 78

Pam Moore

OCTOBER 20, 2020

My agency, Marketing Nutz helps businesses of all sizes research their audience, prioritize their market segments and buyer personas for incredible results with digital, content and social media marketing. Tips to conduct focus groups on little or not budget. Importance of social listening to learn about your customer.

Research 78

Research Template Templates Training 78

Webbiquity SMM

JUNE 20, 2011

Amid all of the hype, conferences, and rapid adoption of social media marketing by organizations from sole proprietors to the Fortune 100, there remains an undercurrent of skepticism. This surfaces in posts like Social Media Skepticism , 5 reasons why social media skeptics maybe right and Business social networking: where’s the ROI?

Social Media 205

Social Media ROI Social Networking Foursquare 205

Adam Cohen

JULY 12, 2010

The web analytics team knows about what customers do with your own web assets, not about what customers do – in the real world and in online social channels where you don’t own the assets. Are they fickle with the brand of toothpaste they buy? Do they use social platforms and if so, how often and why?

Research 265

Research Social Media Marketing Retail 265

The Marketing Blog

OCTOBER 10, 2008

Moneysaver is a service that comes in handy to consumers as its affordable (Just Rs 100 monthly), accessible (Just a sms away), Available (More than 200 outlets where one can buy moneysaver recharge card.) & & every month, subscribers are kept abreast with the latest offers through monthly catalogue. &

Startup 109

Startup Web 2.0 SMS Proposal 109

Sprout Social

AUGUST 23, 2016

Just in case you’re not completely sold on social–or have to convince higher-ups it’s worth it–here are some statistics that make it more than evident that social media is the way to go: 63% of millennials say they stay updated on brands through social networks. billion on social media advertising in 2015.

Social Media 40

Social Media Avatar Social Networking Compete 40

Techipedia: Tamar Weinberg

MAY 18, 2010

If you’re still figuring out your marketing plan for 2010, consider the following 10 reasons why a social media strategy may be well worth the effort. surveys, focus groups, test marketing) often spend millions to locate their target markets. Where are the people most likely to buy your products and services?

Social Media 269

Social Media Strategy StumbleUpon Digg 269

Social Media Network Marketing

MAY 18, 2015

There are many reasons why you would want to buy a Sponsored Post: [link] sponsoredreviews.com/?aid=8781 From dictation to interviews and, sermons to focus groups, they offer affordable transcription services and meet your deadline without breaking your budget. To announce the launch of a new product or service. It's so simple.

Yahoo 50

Yahoo Social Media URL Brands 50

Hootsuite

NOVEMBER 3, 2020

With social commerce, you might see a pair of sweet strawberry-print clogs on your Instagram feed, hit “shop now” and complete the purchase right there in the app. Or, you could spot a well priced umbrella as you’re scrolling through your Facebook feed, click “Buy.” Social commerce removes friction. See it, click it, buy it.

Brands 145

Brands HootSuite Instagram Price 145

Sprout Social

JULY 6, 2023

By regularly collecting social data, you can calculate and share your social media ROI —proving how essential it is to invest in social even if you face a tight budget or looming economic uncertainty. Track conversations around your brand Social is like a 24/7 focus group. Yet, much of it goes untapped.

Data 132

Data Social Media Metrics Analytics 132

Sprout Social

JANUARY 20, 2021

B2B buying is less about progressing through a stage-by-stage sales funnel and more about completing a set of non-sequential tasks : problem identification, solution exploration, requirements building supplier selection, validation and consensus creation. Analyze industry and brand-relevant conversations on social media.

B2B 113

B2B Research Sentiment Marketing 113

Convince & Convert

APRIL 1, 2010

I totally agree that repurposing content across social networking platforms is a necessity, and that saying what you mean and meaning what you say across every channel is very important. But I wasn’t the only person doing this, and by no means was I doing it any more than anybody else in the community.

Social Media 120

Social Media Content Analysis Sports 120

Convince & Convert

JULY 28, 2010

.&# Because helpfulness hasn’t historically been looked at as a marketing objective (tons of great stuff about this umbrella concept in Scott Stratten’s forthcoming new book UnMarketing – buy it ), identifying areas where help could be provided isn’t in the DNA of most companies – yet. Buy your own product.

Social Media 148

Social Media Strategy Consultant B2B 148

Buffer Social

JANUARY 2, 2019

Stories and rise of ephemeral content across social networks , which I’m sure we’ll see a lot more of in 2019, is capturing the hearts and minds of audiences everywhere. Each ad campaign should target a focused group based on interests, jobs, relevant competitors, and previous interaction with your brand.

Trends 111

Trends Social Media Data Authentication 111

Laurel Papworth

FEBRUARY 12, 2012

Interesting that there was a large take up in the beginning, that’s the core influencer network at work, then it spreads (ripples) into the other networks and turns into a massive J-Curve. Tip: Get your influencers in early to get the early lift, then follow up with trickling through social networks to keep the momentum up.

Crowdsourcing 111

Crowdsourcing How To Project Communities 111

Convince & Convert

MARCH 3, 2010

Agencies should also be working with clients on using social media as a market research tool, by surveying fans or creating dedicated, invite-only brand communities that serve as a living focus group. Communicate with Content After strategic thinking, the key to social media success is content creation.

Social Media 121

Social Media Strategy CoTweet CoTweet 121

Convince & Convert

JUNE 23, 2010

Surveying, physical and online focus groups and opinion polling are still the primary tactics companies depend upon for market prediction and go to market strategy. Now, take this a step further, you buy a new car once every 3 – 6 years, but how often do you buy a cup of coffee and a bagel? Great post!

Crowdsourcing 121

Crowdsourcing Social Media Strategy Construction 121

Convince & Convert

SEPTEMBER 20, 2010

One user sees your tweet, clicks through to the blog, and eventually buys $1,000 worth of X from you. One user sees your tweet, clicks through to the blog, and eventually buys $1,000 worth of X from you. One user sees your tweet, clicks through to the blog, and eventually buys $1,000 worth of X from you.

Social CRM 145

Social CRM Twitter B2B CoTweet 145

Convince & Convert

JUNE 16, 2010

Create Demand, Not Messages Success with “social” marketing is becoming less about creating desire, positive sentiment or aspiration among customers. Whether B2B or B2C, customers are buying based on what they need. Yes, many use things like focus groups, gut instinct (entrepreneurs are notorious for this!),

Social Media 119

Social Media Strategy Mobile Consultant 119