How to Incorporate UGC Into Your Inbound Marketing Strategy

Pixlee

This disconnect results in underutilization of their UGC, leaving money on the table. However, mapping out your UGC assets to your marketing processes, and operationalizing it into your team’s workflows will ensure that you are able to get the most out of your customers’ content.

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Ultimate Guide to User-Generated Content

Later

User-generated content (UGC) is a killer asset for brands and businesses looking to grow online. . UGC is an affordable way to share high-quality content that generates sales for your brand — it’s the social media equivalent of a word-of-mouth recommendation! .

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How to Curate a Stunning Instagram Feed with User Generated Content

Later

Leveraging user-generated content (UGC) on Instagram can be the key to curating a beautiful Instagram feed. . The tricky part is sourcing, collecting and reposting the right UGC — so that you’re always sharing top-quality content that’s aligned with your overall aesthetic. .

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Master the art of social media reporting (with our editable template)

Sprout Social

We’ve put together a totally free social media reporting template to get you started. You can adapt our template based on your business and its preferred platforms in just a matter of clicks – just open in Adobe or Apple Preview to edit. This template serves as an awesome starting point if you’re totally new to social media reporting. For example, you can grab screenshots of your brand’s social posts that totally knocked it out of the park.

How to deliver brand authenticity & create connection on social (with free download)

Sprout Social

Joining the social team here at Sprout has given me a crash course in brand authenticity on social media. That means building awareness and perception of our brand as well as creating raving fans. Why brand authenticity matters on social media. What are your brand’s values?

What We Learned By Following 4 Pet Brands on Instagram Stories for a Month

Likeable

Stories have become Facebook’s fastest growing products in the brand’s history, and Instagram as a whole is the fastest growing of all social networks today. We looked, specifically, at pet brands. The Biggest Insight: Using Stories to Build Brand Equity, Not Drive Sales.

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7 Tips for Reposting Instagram Stories & User-Generated Content

Later

Reposting Instagram Stories and sharing user-generated content is a great way to fill your feed with beautiful content, but did you know that UGC is 50% more trustworthy than any other type of media, too? . User-generated content is the word-of-mouth equivalent on social media, meaning that every post or story about your brand that is created by your customers is UGC gold. So why is UGC so valuable? This makes it easier to create branded, themed stories around UGC.

5 Time-Tested Ways to Encourage Customer Reviews Using Emails

Postcron

The importance of reviews to a brand’s online reputation cannot be understated. Reviews, positive or negative, build customer trust, convert visitors into leads, and boost a brand’s local search ranking. Bonus: You also get UGC (user-generated content) for your brand.

No-Cost Ways to Grow Your Social Media Following

Ignite Social Media

with templates, stock photos, fonts, and anything else you can think of to help even the most amateur designers create thumb-stopping content. Bonus points if you can use branded hashtags and encourage your fans to use them. Engage Outside of Your Brand Channel.

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3 Major Trends in Community Management

Likeable

Community management is essential to brands in so many ways: it helps create and showcase your brand’s identity and personality, it helps build trust with your audience, and it gives an added value that can clearly separate you from your competitors. Interacting With Other Brands.

How to Share an Instagram Post to Your Story (+ Design Hacks!)

Later

Plus, the original poster’s username will be clearly displayed, which is great for fairly crediting the contributors of user-generated content (UGC). . You can search by hashtags in Later to find user-generated content in seconds, making your UGC collection process easier than ever! .

Facebook Collection Ads: The High-Converting Ad Format You Need to Use

agora pulse

Costs can go up, and sometimes brands pay for too many clicks or impressions that just don’t convert, which drives their ROI way down. Why Collection Ads Are So Appealing to Brands. Mobile is a bit of a missed opportunity for many brands, though. Incorporate UGC.

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7 Types Of Awesome Social Media Content Your Brand Can Be Creating Right Now

Buffer Social

Snapchat’s stratospheric engagement stats (to the tune of 100 million users spending a half hour on the platform per day ) make it compelling for any brand. To see how a brand (and a B2B one, no less) can fully optimize this platform, follow DocuSign (@docusigninc).

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21 Ways to Get More Engagement on Instagram Stories

Later

Building a large and loyal audience of Instagram Stories viewers is a great way to build brand engagement – think of your stories like a magazine or reality tv show about your business. 9: Reposting UGC in Content Themes for Your Audience.

Will Your Number of Instagram Followers Matter in 2019?

Pixlee

With increasing saturation, many brands and influencers alike wonder if gaining Instagram followers actually matters. Follower count sometimes helps to give a brand or influencer legitimacy, but recently, it’s done the exact opposite. In the push to build an Instagram audience, many brands and influencers cut corners by purchasing fake followers that artificially inflate page numbers. UGC can be gathered on Instagram in a variety of ways.

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Where is the Instagram Aesthetic Headed in 2020?

Later

Whether you’re a brand, business or influencer, we’re showcasing the best Instagram aesthetic trends and predictions you’ll want to know for 2020: . But as a brand, you still need to think about what the brand position is and how your tone of voice can be represented through your images.” .

Always On: 4 ways I maximize my bandwidth every day with Sprout Social’s Olivia Jepson

Sprout Social

At Sprout, we have dedicated Slack channels for our broader team to share UGC from events , conferences , team outings or industry content. Create templates for your social media posts. I’m not exaggerating when I say that social media templates have changed my life.

How to Integrate Email Marketing into Your Social Media Efforts

Social Media Strategies Summit

However, in today’s multichannel and omnichannel environment, the reality is that brands must use both to engage and retain their audiences. 80% of marketers report that increasing brand awareness is their number one goal for using social media.

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10 Black Friday Marketing Tips for Instagram

Later

To prevent your Black Friday marketing posts from getting lost in all the noise, a great strategy is to create a custom holiday hashtag for your brand. Building a strong hashtag strategy for your brand is super-important for your Instagram growth and engagement levels all year round.

9 essential social media management tools for marketers

Sprout Social

In addition to planning a comprehensive social strategy, responsiveness is a crucial factor that influences people’s experience with your brand on social media. In fact, the Sprout Social Index: Edition XI found that it is the top brand action that would prompt consumers to buy from a brand.

Ultimate Guide to Instagram For Fashion

Later

When it comes to brands using Instagram for fashion, it’s a fast-paced, competitive world that has tons of business benefits. . Instagram For Fashion: Why is it So Successful for Brands? The Types of Content Every Fashion Brand Should be Posting. User-generated content (UGC).

How to Plan an Instagram Stories Campaign (+ Free Step-by-Step Guide)

Later

There was a time when brands weren’t sure how Instagram Stories fit into their visual marketing. That objective can be broad, like building brand awareness, or it can be specific, like generating sales for a new product release.

30+ Free Instagram Tools to Help You Grow Your Following

Buffer Social

The team at Canva has created many amazing Instagram stories templates that you can customize. The templates come in the ideal dimensions so you can focus on the design and not worry about getting the aspect ratio and size right.

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Instagram bio ideas and tips for maximizing your account

Sprout Social

And while there are a ton of cut-and-paste Instagram bio templates out there, we recommend that you assemble your own. Instead, we encourage brands to find their own voice and understand the best practices of putting together a bio for Instagram that scores clicks. Beauty brands?

5 Great Hashtag Campaigns From The Hospitality Industry

Talkwalker SM

A good hashtag can redefine your online brand identity, provide you with new ways to interact with your customers and help you promote product and services to new audience segments. Why should you bother creating your own hashtag campaign ?

Instagram Stories Views Are Down – Here’s How to Fix It

Later

While this can be a short-term blow to your brand metrics (and maybe your self-esteem too), this is a great move for the long-term. Look for things like type of content (lifestyle, product, UGC, etc), editing style, or days of the week. Take note of how SPF skincare brand Supergoop!

How to Plan Instagram Content: 6 Tips for Captions, Stories, & More!

Later

For busy brands and businesses trying to leave their mark on Instagram, finding time to prepare, schedule, strategize, and optimize your Instagram content can be very difficult. So you’ll be able to deliver even more professional and engaging captions that can tell the story of your brand. .

The complete guide to social media and the beauty industry

Sprout Social

After all, beauty brands represent many of the most-followed, active accounts on Instagram in particular. And as it should come as no surprise, those same brands are making a killing having mastered the art of social selling. What more could a brand want?

Ultimate Guide to Instagram Shopping

Later

For brands and businesses, using Instagram shopping posts is a great way to showcase your products and use your Instagram feed to drive more purchases. This ensures that only genuine retailers and ecommerce brands are able to make sales via the app.

Top 7 Social Media Management Tools of 2018

Socialmedia.biz

With such widespread use, businesses now have a large audience that they can simply tap into for generating leads and creating brand awareness.

The Ultimate Guide to Writing Good Instagram Captions

Later

And while celebrities like Kylie Jenner can get away with a single moon emoji as a caption, for brands and influencers, lengthy captions that champion story-telling and authenticity are driving great results: . How to Write Good Instagram Captions Tip #4: Use a Consistent Brand Voice.

How to Plan Your Holiday Ecommerce Strategy on Social Media

Later

time of the year, especially for ecommerce brands. But you can also incorporate some top-funnel goals into your strategy, like improving brand awareness, building engagement in your community, or even growing your email list.

11 chatbot marketing examples to boost your bot strategy

Sprout Social

While chatbots for marketing were once seen as uncharted territory, more and more brands are getting on board with bots. And so the positive impact of chatbots really hinges on the quality of a brand’s bot. Brands shouldn’t pressure themselves into building mindblowing bots.

10 Tools to Help You Run a Highly Successful Influencer Marketing Program

Social Media Strategies Summit

Increasing UGC and reviews that can be used throughout other marketing channels, including website, email, and print collateral (UGC is shown to result in a 29% increase in web conversions than campaigns or websites without it). Features include : White-labeled brand experience.

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Social Media Scheduling with Later: 5 Tips & Tricks

Later

If you manage social media for your brand and business, you probably already know how important forward planning and social media scheduling is for success. . Let’s say that you run a travel brand and often post photos of beautiful locations around the world.

How to Run Social Media Contests That Actually Increase Revenue

Sprout Social

Social media contests have been used by brands of all sizes to get more followers, increase engagement and generate buzz. User-generated content (UGC): You’ll have a much better chance of going viral if entrants are creating original content as a part of the contest.

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Instagram Year in Review: The Biggest Moments from 2019

Later

As a brand, there’s a lot to learn from the high-flying celebrities on Instagram and how their social strategy is paying off. From easily finding content you’ve been tagged or mentioned in, to reposting content from your brand’s fans and loyal followers, Later has you covered!

How to Plan a New Product Launch on Social Media: Step-by-Step Guide with Examples

Later

For example, the cult beauty brand Summer Fridays recently launched a new face mask on Instagram. Your goal could be building brand awareness, building engagement in your community, growing your email list, or having more people walk through your physical store.

How to build your social media marketing strategy for 2019

Sprout Social

All the while brands got bolder, launching conscious and seemingly controversial campaigns as customers want to see brands get real. To keep your brand from sitting on the sidelines, we’ve broken down the steps to developing a social media marketing plan to carry you through 2019 with a sense of purpose. Brands should strive to set goals that are actually attainable. Below are some actionable goals that brands of all shapes and sizes can divide and conquer.

Ultimate Guide to Social Media Marketing

Sprout Social

Social media marketing evolved from something only a few cutting-edge brands did to an integral piece of every company’s marketing strategy. Set your strategy up for success right out the gate by choosing the best social networks for your brand.