How to Incorporate UGC Into Your Inbound Marketing Strategy

Pixlee

One of the reasons most organizations don’t get the most out of their user-generated content is because UGC tends to live within their social media or customer marketing department, and this department doesn’t always live on the same proverbial floor as their bloggers, web copywriters, and other marketing team members who manage their CMS or website/blog updates. This disconnect results in underutilization of their UGC, leaving money on the table. Inbound Strategy and UGC.

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7 Ecommerce Email Templates to Boost Conversions

Pixlee

Even more, these brands are using user-generated content to create authentic, timely, and relevant messages that resonate with the audience no matter the point in the customer journey. When used well, UGC combined with these ecommerce email templates will help boost conversions, and more importantly, build community with your database. . In this email, Cotopaxi introduces itself as a brand to its newest subscriber. Use UGC! .

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Ultimate Guide to User-Generated Content

Later

User-generated content (UGC) is a killer asset for brands and businesses looking to grow online. . UGC is an affordable way to share high-quality content that generates sales for your brand — it’s the social media equivalent of a word-of-mouth recommendation! . In fact, 55% of consumers trust user-generated content over any other form of marketing, making it a surefire way to boost your sales and improve brand loyalty. . Tips for Using UGC on Facebook.

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How to Create a Social Media Style Guide for Your Brand (Free Template)

Hootsuite

Every brand, publication, and website needs a good style guide. Let’s look at why you need clearly defined social media brand guidelines, along with some great style guide examples for you to model. Why you need a social media style guide (aka brand guidelines). Branded hashtags.

4 Brands Embracing Diversity in Their Content

Pixlee

Brands who embrace diversity in their campaigns, content, and hiring practices are representing a wide range of races, genders, orientations, and abilities, to name a few things. Check out how these four brands are embracing diversity in their content and marketing campaigns.

9 Brands Driving Meaningful Change on Instagram

Later

We’ll let you in on a little secret: we love brands with purpose. Given similar price and quality, 91% of consumers are likely to switch to a brand that supports a good cause. Supporting a cause on social media helps humanize your brand and increase brand loyalty.

How to Curate a Stunning Instagram Feed with User Generated Content

Later

Leveraging user-generated content (UGC) on Instagram can be the key to curating a beautiful Instagram feed. . The tricky part is sourcing, collecting and reposting the right UGC — so that you’re always sharing top-quality content that’s aligned with your overall aesthetic. . We’re running through how to strategically use UGC to create a stunning Instagram feed — plus we’re sharing some time-saving hacks and tools along the way: . A super-strong branded hashtag!

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What We Learned By Following 4 Pet Brands on Instagram Stories for a Month

Likeable

Stories have become Facebook’s fastest growing products in the brand’s history, and Instagram as a whole is the fastest growing of all social networks today. We looked, specifically, at pet brands. The Biggest Insight: Using Stories to Build Brand Equity, Not Drive Sales.

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University branding: How to build your school’s brand on social media

Sprout Social

Not only does social media help you build your brand and develop an audience that’s passionate about your educational opportunities, but it also enables you to foster relationships with prospective, current and former students in a way you wouldn’t be able to otherwise.

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How to Create a Unique Instagram Aesthetic that Fits Your Brand

Hootsuite

Your Instagram aesthetic is the first thing potential customers will notice when they check out your brand’s profile. A unique and cohesive Instagram aesthetic is not just visually pleasing, but can greatly improve brand recognition and business success. It will convey your brand’s voice, personality, and help your followers instantly recognize your content when it appears on the feed. Examples from top-brands with tips and tricks you can apply today.

The 2020 Black Friday Cyber Monday Ecommerce Checklist

Pixlee

And while many brands were already thriving online, late arrivals to the ecommerce scene are catching up quickly. Before the holidays hit, run through this checklist to make sure your brand is prepared to offer the best experience for customers. .

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10 Top Instagram Marketing Tools to Grow Your Business

agora pulse

Start with an Instagram post or Stories template, and add text or graphic elements that make your brand shine. per user per month for premium features and brand kits; Easil Edge features everything from Plus and thousands of industry-tailored templates. When you want to capture your brand’s aesthetic on Instagram, perfecting your grid is key. Awario lets you set up brand alerts, so you never miss a mention, even if the poster didn’t tag your account.

5 Time-Tested Ways to Encourage Customer Reviews Using Emails

Postcron

The importance of reviews to a brand’s online reputation cannot be understated. Reviews, positive or negative, build customer trust, convert visitors into leads, and boost a brand’s local search ranking. Bonus: You also get UGC (user-generated content) for your brand.

How to Integrate Email Marketing into Your Social Media Efforts

Social Media Strategies Summit

However, in today’s multichannel and omnichannel environment, the reality is that brands must use both to engage and retain their audiences. Combining email marketing with social media efforts allow brands to target their audience more frequently, ultimately moving them through the customer journey. 80% of marketers report that increasing brand awareness is their number one goal for using social media. That way, you each get the benefit of the other brand’s followers.

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How to Get More From Instagram (Without More Work!)

Later

Instagram for Business Tips #2: Use Instagram Stories Templates to Maintain Your Aesthetic . As Instagram Stories continue to grow in popularity, brands are taking them as seriously as their regular Instagram posts by creating highly designed stories that stop people from swiping past! Step up, Instagram Stories templates ! You’ve probably already spotted brands and influencers on Instagram seamlessly using Instagram Stories templates as part of their strategy.

Will Your Number of Instagram Followers Matter in 2019?

Pixlee

With increasing saturation, many brands and influencers alike wonder if gaining Instagram followers actually matters. Follower count sometimes helps to give a brand or influencer legitimacy, but recently, it’s done the exact opposite. In the push to build an Instagram audience, many brands and influencers cut corners by purchasing fake followers that artificially inflate page numbers. UGC can be gathered on Instagram in a variety of ways.

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3 Major Trends in Community Management

Likeable

Community management is essential to brands in so many ways: it helps create and showcase your brand’s identity and personality, it helps build trust with your audience, and it gives an added value that can clearly separate you from your competitors. Here are some of the biggest recent trends in community management that we’ve noticed from leading brands on social media. No brand wants to be robotic and act like a typical “brand,” yet so many brands still do.

No-Cost Ways to Grow Your Social Media Following

Ignite Social Media

with templates, stock photos, fonts, and anything else you can think of to help even the most amateur designers create thumb-stopping content. Bonus points if you can use branded hashtags and encourage your fans to use them. Branded hashtags can also help you find UGC, and if people used your hashtag, then they are more likely to be OK with you reposting their content. Engage Outside of Your Brand Channel. They probably are (about your brand, that is).

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How to Schedule 1 Week of Instagram Posts in 20 Minutes

Later

For example, if you’re a wellness brand it would make sense to create go-to labels that make your content curation easier, such as: “health food,” “mindfulness,” and “fitness.” . Speed Up Your User-Generated Content (UGC) Collection with Later. Can you schedule Instagram posts?

Time-Saving Tips for Storyboarding Your Instagram Stories

agora pulse

Instagram Stories have quickly become one of the most popular, most frequently used social media features by brands, influencers, and audiences alike. Stories keep your users engaged and encourage brand lift recall. Users who fear missing out on their favorite brands’ content want to keep up with Stories. Leveraging this feature will boost your brand visibility and keep your audience coming back for more. . User-generated content (UGC).

Facebook Collection Ads: The High-Converting Ad Format You Need to Use

agora pulse

Costs can go up, and sometimes brands pay for too many clicks or impressions that just don’t convert, which drives their ROI way down. Why Collection Ads Are So Appealing to Brands. Mobile is a bit of a missed opportunity for many brands, though. Incorporate UGC.

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How to deliver brand authenticity & create connection on social (with free download)

Sprout Social

Joining the social team here at Sprout has given me a crash course in brand authenticity on social media. That means building awareness and perception of our brand as well as creating raving fans. In this article, I’ll share why brand authenticity is crucial to creating meaningful connections with your audience and outline the steps to creating a social strategy that blends data, brand values and creativity. Why brand authenticity matters on social media.

10 Black Friday Marketing Tips for Instagram

Later

To prevent your Black Friday marketing posts from getting lost in all the noise, a great strategy is to create a custom holiday hashtag for your brand. Building a strong hashtag strategy for your brand is super-important for your Instagram growth and engagement levels all year round.

Where is the Instagram Aesthetic Headed in 2020?

Later

Whether you’re a brand, business or influencer, we’re showcasing the best Instagram aesthetic trends and predictions you’ll want to know for 2020: . To help you map out what 2020 could look like for your brand on Instagram, we teamed up with Erin Dykstra from Something Social LA , Micah Heykoop of Matte Black , Jordan Hughes, Social Media Lead at Ritual. . Instagram Aesthetic Trends #3: A Curated UGC Feed . And the easiest way to get on board with the UGC is with Later !

Always On: 4 ways I maximize my bandwidth every day with Sprout Social’s Olivia Jepson

Sprout Social

At Sprout, we have dedicated Slack channels for our broader team to share UGC from events , conferences , team outings or industry content. Create templates for your social media posts. I’m not exaggerating when I say that social media templates have changed my life. If you follow Sprout on Instagram, you’ve seen these templates in action. Enter: templates. Why are templates so amazing?

10 Tools to Help You Run a Highly Successful Influencer Marketing Program

Social Media Strategies Summit

Increasing UGC and reviews that can be used throughout other marketing channels, including website, email, and print collateral (UGC is shown to result in a 29% increase in web conversions than campaigns or websites without it). In addition, brands struggle with the time it takes to properly identify influencers, engage with them and set up campaigns. Brands can create accounts for affiliates, specifying how much to pay out and to whom.

30+ Free Instagram Tools to Help You Grow Your Following

Buffer Social

The team at Canva has created many amazing Instagram stories templates that you can customize. The templates come in the ideal dimensions so you can focus on the design and not worry about getting the aspect ratio and size right. Just pick a template and change the text, images, and background to your liking. You can learn more about how to create Instagram stories with Adobe Spark and get 10 free Instagram stories templates here.

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5 Great Hashtag Campaigns From The Hospitality Industry

Talkwalker SM

A good hashtag can redefine your online brand identity, provide you with new ways to interact with your customers and help you promote product and services to new audience segments. We see #lifewelltravelled as a state of mind that resonates with many different types of travellers, so it was important that it was co-defined by the audience, and not just OUR brand idea,” said Brandon Cheung, a managing partner at McCann Hong Kong on Skift.

7 Tips for Reposting Instagram Stories & User-Generated Content

Later

Reposting Instagram Stories and sharing user-generated content is a great way to fill your feed with beautiful content, but did you know that UGC is 50% more trustworthy than any other type of media, too? . User-generated content is the word-of-mouth equivalent on social media, meaning that every post or story about your brand that is created by your customers is UGC gold. So why is UGC so valuable? This makes it easier to create branded, themed stories around UGC.

Ultimate Guide to Instagram Shopping

Later

For brands and businesses, using Instagram shopping posts is a great way to showcase your products and use your Instagram feed to drive more purchases. This ensures that only genuine retailers and ecommerce brands are able to make sales via the app.

9 essential social media management tools for marketers

Sprout Social

In addition to planning a comprehensive social strategy, responsiveness is a crucial factor that influences people’s experience with your brand on social media. In fact, the Sprout Social Index: Edition XI found that it is the top brand action that would prompt consumers to buy from a brand. You can look for the most relevant messages using branded keyword or tag filters. Employee advocacy has become a vital element in the social media strategies of many brands.

The complete guide to social media and the beauty industry

Sprout Social

After all, beauty brands represent many of the most-followed, active accounts on Instagram in particular. And as it should come as no surprise, those same brands are making a killing having mastered the art of social selling. What more could a brand want?

Instagram bio ideas and tips for maximizing your account

Sprout Social

And while there are a ton of cut-and-paste Instagram bio templates out there, we recommend that you assemble your own. Instead, we encourage brands to find their own voice and understand the best practices of putting together a bio for Instagram that scores clicks. Feature your branded hashtag(s). You can feature as many tags as you want, although most brands typically include one or two. Most brands use a custom, branded URL rather than a generic homepage link.

How to Plan Instagram Content: 6 Tips for Captions, Stories, & More!

Later

For busy brands and businesses trying to leave their mark on Instagram, finding time to prepare, schedule, strategize, and optimize your Instagram content can be very difficult. Today, Instagram users want to hear more about the brands and businesses they follow — they’re curious about the behind-the-scenes, the personalities behind the brand, as well as your product info! Are you wondering how to plan Instagram content in advance, without spending hours at your laptop?

25 Social Media Content Ideas to Level Up Your Strategy

Later

Whether it’s your personal Instagram or a brand or business, here are 25 ideas you can incorporate in your social strategy. Social Media Content Idea #1: User-Generated Content (UGC). Recent findings show that 90% of consumers trust UGC to help influence their purchasing decisions.

Seven Quick Tips for Winning Ways at Social Media on a Tight Budget

agora pulse

Large brands have in-house graphic designers, Photoshop experts, and a video production team. Though there is a paid option, you also have enough free graphics and templates to get you started. Remember to add branding via your color palette and logo. Have a tight budget?

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11 chatbot marketing examples to boost your bot strategy

Sprout Social

While chatbots for marketing were once seen as uncharted territory, more and more brands are getting on board with bots. And so the positive impact of chatbots really hinges on the quality of a brand’s bot. Check out how these brands are killin’ it with bots and what your business can learn from them. Hello Fresh manages to show off their brand voice and playfully introduce their bot from the word “go.”. “The bots are coming.”.

The Ultimate Guide to Writing Good Instagram Captions

Later

And while celebrities like Kylie Jenner can get away with a single moon emoji as a caption, for brands and influencers, lengthy captions that champion story-telling and authenticity are driving great results: . The “micro-blogging” caption trend is a great way to connect on a deeper level with your followers, which in turn can boost brand loyalty. How to Write Good Instagram Captions Tip #4: Use a Consistent Brand Voice. Use Branded Hashtags in Your Instagram Caption.

Social Media Scheduling with Later: 5 Tips & Tricks

Later

If you manage social media for your brand and business, you probably already know how important forward planning and social media scheduling is for success. . For example, you can create labels for user-generated content (UGC), social campaigns, or even for photos that have a certain color palette. Influencers: we're talking all about media kits; how to create one, what to include and a stunning *free* downloadable media kit template, to get you started.? ? ??

7 Types Of Awesome Social Media Content Your Brand Can Be Creating Right Now

Buffer Social

Snapchat’s stratospheric engagement stats (to the tune of 100 million users spending a half hour on the platform per day ) make it compelling for any brand. To see how a brand (and a B2B one, no less) can fully optimize this platform, follow DocuSign (@docusigninc). The brand mostly uses Snapchat to provide behind-the-scenes access to its photoshoots, future products, and employee life. User-Generated Content (UGC).

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How to Run Social Media Contests That Actually Increase Revenue

Sprout Social

Social media contests have been used by brands of all sizes to get more followers, increase engagement and generate buzz. User-generated content (UGC): You’ll have a much better chance of going viral if entrants are creating original content as a part of the contest. Growing your audience gives your brand more exposure so it should be at the forefront of your strategy. They’re a great way to get your followers to engage and also get some UGC.

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How to Share an Instagram Post to Your Story (+ Design Hacks!)

Later

Plus, the original poster’s username will be clearly displayed, which is great for fairly crediting the contributors of user-generated content (UGC). . Storyluxe regularly uses this quick and easy method to share UGC on their stories: PSA: Did you know that you can easily search for posts to share to your Instagram Stories right from Later ? . You can search by hashtags in Later to find user-generated content in seconds, making your UGC collection process easier than ever! .

21 Ways to Get More Engagement on Instagram Stories

Later

Building a large and loyal audience of Instagram Stories viewers is a great way to build brand engagement – think of your stories like a magazine or reality tv show about your business. When you storyboard your Instagram Stories ahead of time, you’re putting time aside to make sure that everything you post has a clear purpose and tells a little bit more about your brand and business. 9: Reposting UGC in Content Themes for Your Audience.