Sprout Social

DECEMBER 15, 2021

What started as a fun video streaming app for Gen Zers has taken the marketing and advertising world by storm, completely changing the way brands create and share content. While that’s not entirely false, there’s also a ton of opportunity in the entertainment content for brands to connect with their audience on a personal level.

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How To Hashtag Influencer UGC 132

Talkwalker SM

JULY 28, 2016

Why should you bother creating your own hashtag campaign ? A good hashtag can redefine your online brand identity, provide you with new ways to interact with your customers and help you promote product and services to new audience segments. LiveThere: Airbnb Uses Data For Hashtag Inspiration.

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Hootsuite

JULY 6, 2022

Bonus: Download a free pack of 8 eye-catching Instagram ad templates created by Hootsuite’s professional graphic designers. 77% of active Instagram users surveyed in a recent study noted that the app lets them interact with brands. A direct line to your consumers allows you to turn followers into brand advocates.

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Instagram HootSuite UGC Influencer 117

Later

SEPTEMBER 1, 2019

Leveraging user-generated content (UGC) on Instagram can be the key to curating a beautiful Instagram feed. . The tricky part is sourcing, collecting and reposting the right UGC — so that you’re always sharing top-quality content that’s aligned with your overall aesthetic. . Some brands (usually commerce brands!)

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Sprout Social

FEBRUARY 3, 2022

A marketing campaign is a promotional push or initiative carried out by a brand, typically tied to a big-picture business goal. Here’s a quick rundown of some of the most common goals that drive companies to come up with campaigns: Boost brand awareness. Launch a new product or service. Drive sales and revenue. Measurable.

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Keyhole.co

OCTOBER 20, 2023

Whether it’s a small venture or a multi-billion dollar designer brand, the photo-sharing platform’s pivot to a marketing tool gives creative exposure. But among millions of brands striving to gain attention, it’s difficult to highlight your authenticity and establish trust. Instagram has become every marketer’s favorite channel.

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Instagram Badge Authentication How To 59

Hootsuite

MAY 18, 2023

Bonus: Claim your pack of free animated Instagram Reels templates created by Hootsuite’s professional designers. Partner with relevant influencers and brands If you’re looking to reach a wider audience, teaming up with influencers or relevant brands can be highly effective. What is short-form video?

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Later

SEPTEMBER 12, 2019

User-generated content (UGC) is a killer asset for brands and businesses looking to grow online. . UGC is an affordable way to share high-quality content that generates sales for your brand — it’s the social media equivalent of a word-of-mouth recommendation! . View this post on Instagram.

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UGC Content Instagram Hashtag 60

Sprout Social

MAY 11, 2021

The good news is that optimizing your social presence doesn’t mean sacrificing your brand’s voice and creativity. In this guide, we’ll break down some easy social optimization techniques for brands big and small. Assess the overall ROI and outcomes of your social marketing (think: sales, brand awareness).

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Social Media Strategy Engagement Hashtag 132

Hootsuite

JANUARY 13, 2022

In this article, we’ll provide you with easy-to-do social media optimization techniques to help improve your brand’s visibility on social media, get more engagement for your posts, and get your audience telling you what they want. Bonus: Get a free social media strategy template to quickly and easily plan your own strategy.

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Social Media HootSuite Hashtag UGC 145

Hootsuite

MAY 3, 2022

Bonus: Download our free, customizable social media calendar template to easily plan and schedule all your content in advance. Unlike a content scraper or unintelligent bot, AI content creation tools use what they learn from existing resources to create fresh, original content that’s unique to your brand. Get the template now!

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Social Media Management Tools Social Media Content 96

Later

NOVEMBER 14, 2018

Tip #3: Create a Custom Hashtag for Black Friday or Cyber Monday. million posts under the #blackfriday hashtag on Instagram, and that number is only set to rise in 2018. To prevent your Black Friday marketing posts from getting lost in all the noise, a great strategy is to create a custom holiday hashtag for your brand.

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Instagram Tips Marketing UGC 58

Sprout Social

OCTOBER 16, 2018

After all, beauty brands represent many of the most-followed, active accounts on Instagram in particular. And as it should come as no surprise, those same brands are making a killing having mastered the art of social selling. What more could a brand want? Marketing for beauty brands affords a ton of creative freedom.

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Industry Social Media Hashtag Instagram 102

Pixlee

DECEMBER 18, 2018

With increasing saturation, many brands and influencers alike wonder if gaining Instagram followers actually matters. Follower count sometimes helps to give a brand or influencer legitimacy, but recently, it’s done the exact opposite. Instagram is on pace for another record year of growth in 2019. Instagram is unique. Drill Down.

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Instagram UGC Authentication Influencer 44

Later

NOVEMBER 13, 2019

Whether you’re a brand, business or influencer, we’re showcasing the best Instagram aesthetic trends and predictions you’ll want to know for 2020: . These days, people turn to Instagram instead of Google to search for a brand or business, and your Instagram profile is quickly becoming your new home page. artifactuprising.

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Instagram Trends UGC Meme 85

Sprout Social

FEBRUARY 5, 2019

While chatbots for marketing were once seen as uncharted territory, more and more brands are getting on board with bots. Check out how these brands are killin’ it with bots and what your business can learn from them. Hello Fresh manages to show off their brand voice and playfully introduce their bot from the word “go.”.

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Examples Strategy Marketing Discount 110

Later

FEBRUARY 6, 2019

For busy brands and businesses trying to leave their mark on Instagram, finding time to prepare, schedule, strategize, and optimize your Instagram content can be very difficult. So you’ll be able to deliver even more professional and engaging captions that can tell the story of your brand. . You’re not alone!

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Instagram Tips Content How To 62

agora pulse

MAY 13, 2020

Start with an Instagram post or Stories template, and add text or graphic elements that make your brand shine. per user per month for premium features and brand kits; Easil Edge features everything from Plus and thousands of industry-tailored templates. For Hashtag Research: RiteTag. How much does Easil cost?

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Instagram Tools UGC Marketing 191

Later

JUNE 17, 2020

With Later Premium, you get access to your best times to post — they’ll be automatically highlighted in your weekly content calendar, along with other Instagram management perks like suggested hashtags, deeper analytics, and video, stories, and carousel scheduling on Instagram! Step up, Instagram Stories templates ! StoryLuxe .

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Instagram Hashtag How To UGC 80

Sprout Social

OCTOBER 19, 2016

Social media contests have been used by brands of all sizes to get more followers, increase engagement and generate buzz. User-generated content (UGC): You’ll have a much better chance of going viral if entrants are creating original content as a part of the contest. Increase Social Engagement. Photo Contests.

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Social Media How To Directory UGC 40

Sprout Social

DECEMBER 14, 2018

We’ve put together a totally free social media reporting template to get you started. You can adapt our template based on your business and its preferred platforms in just a matter of clicks – just open in Adobe or Apple Preview to edit. Who’s getting lots of love via hashtags? Publish more UGC.

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Template Templates Report Social Media 88

Sprout Social

FEBRUARY 22, 2024

While the right influencer endorsements are worth their weight in gold, brands have to be strategic with their influencer campaigns to get positive results. These tools help brands find influencers with the right target audience, and then track and evaluate how each sponsored post contributes to the overall campaign.

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ROI Analytics Influencer Campaign 105

Social Media Strategies Summit

DECEMBER 7, 2018

However, in today’s multichannel and omnichannel environment, the reality is that brands must use both to engage and retain their audiences. Combining email marketing with social media efforts allow brands to target their audience more frequently, ultimately moving them through the customer journey.

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Social Media UGC Marketing Discount 106

Sprout Social

JANUARY 5, 2022

That said, Instagram’s native tools leave a lot to be desired for brands. Instagram tools for hashtags, listening and trendspotting. Instagram publishing tools are a must-have for brands, businesses and influencers alike. Instagram editing tools for photos, videos, Stories and Reels. Sprout Social. Strategic scheduling.

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Instagram Tools Price Hashtag 134

Hootsuite

APRIL 21, 2022

And while the social network is known for encouraging interactions between family and friends, people (especially Generation Z) are increasingly using Facebook to interact with brands and make purchases. In fact, 76% of internet users aged 16 to 64 use social media platforms for brand research. Build a community.

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Strategy Brands Facebook How To 100

Hootsuite

MAY 16, 2023

Jeff Bezos is credited with saying “Your brand is what people say about you when you’re not in the room.” It’s about listening to what customers say, learning from their feedback, and responding in a way that builds trust in your brand. It includes ways to humanize your brand and promote the positive vibes your fans share.

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Reputation Social Media HootSuite Sentiment 108

Sprout Social

SEPTEMBER 2, 2021

In the world of retail, brands fall into one of two camps: those that embrace social media marketing as a critical component of their customer experience, and those that view it as a nice-to-have. Whether it’s a digital or in-person purchase, social followers signal potential business for brands of all shapes and sizes.

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Retail Social Media UGC How To 98

Buffer Social

AUGUST 17, 2017

Going beyond the usual photo editing tools, we’ll also be sharing tools for finding the best hashtags to use, running Instagram contests, displaying your Instagram posts on your website, and more. The team at Canva has created many amazing Instagram stories templates that you can customize. Let’s dive right in. StoriesAds.

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Instagram Tools Hashtag UGC 111

Keyhole.co

JANUARY 22, 2024

Have you ever participated in an Instagram poll conducted by your favorite brand? No matter how you interact with brands on social media, you must have noticed one similarity — their consistency over every channel they use. So, how do top brands ensure cohesiveness across their social media presence?

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Social Media Guidelines How To Hashtag 52

Pixlee

SEPTEMBER 27, 2021

Customer acquisition is an ever-changing process that brands in all industries are striving to perfect. People trust other consumers over brands; user-generated content (UGC) is 35% more memorable than other media, and 50% more trusted. You can also explore various testimonial templates to get an idea of what might work best.

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Video UGC How To Chemicals 52

Sprout Social

APRIL 20, 2020

Not only does social media help you build your brand and develop an audience that’s passionate about your educational opportunities, but it also enables you to foster relationships with prospective, current and former students in a way you wouldn’t be able to otherwise. This is where higher education branding plays an important role.

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Brands Social Media Education How To 121

Sprout Social

JULY 1, 2019

And while there are a ton of cut-and-paste Instagram bio templates out there, we recommend that you assemble your own. Instead, we encourage brands to find their own voice and understand the best practices of putting together a bio for Instagram that scores clicks. Share your hashtag? Feature your branded hashtag(s).

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Instagram Tips Hashtag UGC 111

Keyhole.co

JANUARY 30, 2024

Besides a country or a city, brands also target specific location factors such as school zones, college campuses, neighborhoods, etc. In the above post , the brand leveraged Cheese Lovers Day and honored America’s shared love for cheesy food. For example, Red Bull ’s audience on social media is interested in an active lifestyle.

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Social Media How To Patterns Sports 59

Later

FEBRUARY 5, 2021

We suggest writing down pillars that reflect your brand along with identifying the themes your audience is most interested in. Emojis: Depending on your brand voice, emojis can add personality, color, and emotion to your caption — making it more interesting to users. One way is with user-generated content (UGC).

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Social Media Strategies Summit

JANUARY 18, 2019

Increasing UGC and reviews that can be used throughout other marketing channels, including website, email, and print collateral (UGC is shown to result in a 29% increase in web conversions than campaigns or websites without it). Brands can create accounts for affiliates, specifying how much to pay out and to whom.

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Influencer Tools UGC Marketing 100

Later

FEBRUARY 9, 2020

For example, if you’re a wellness brand it would make sense to create go-to labels that make your content curation easier, such as: “health food,” “mindfulness,” and “fitness.” . Speed Up Your User-Generated Content (UGC) Collection with Later. Building a loyal fan base and community around your brand.

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Instagram UGC How To Hashtag 63

Sprout Social

JANUARY 20, 2022

Raising brand awareness. Brands today are spoiled for choice when it comes to campaign themes and ideas. On the flip side, some hashtag and ad campaigns might be longer and only end when engagement drops off. Check out our social media campaign templates to create a custom timeline for your next campaign. Translation?

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