Remove Brands Remove Privacy Remove Social Media Remove UGC

All the Ways to Run a UGC Social Media Campaign

Ignite Social Media

UGC (user generated content) has been a buzz word in social media for a while now. Personally, I am glad it is a trend that has stuck around and that many brands are embracing. According to a report by BazaarVoice , shoppers that interact with UGC are 97% more likely to convert than customers who do not. Brands see a 78% lift in conversion rates when customers interact with UGC. What type of UGC do you want? How are you gathering UGC?

UGC 62

New Social Media Report, and What About UGC?

Janet Fouts

It’s not news that people search social media for reviews on purchases, hotels, restaurants and such, or that they ask their friends for recommendations. So, it makes sense that when consumers are planning a milestone, like getting married, having a baby, big financial investments like cars and homes, even taking a vacation, they look to social media for recommendations. Why do people include a brand name in their social posts? Did you mention the brand?

UGC 106
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

7 Brands With a Killer Social Media Campaign

Later

Looking for social media campaign ideas to take your marketing strategy to the next level? More than ever, brands are setting themselves apart on social media with creative campaigns — and seeing big results. UGC is a great way to humanize your brand.

The Brand’s Guide to Getting Verified on Social Media in 2021

Pixlee

The coveted ‘blue check’ or verified symbol can play an integral role in a brand’s social media marketing strategy. When your social media account is verified, it serves as immediate credibility. Tweets set as public in Tweet privacy settings.

UGC 83

Social Media Stories: What Brands Need to Know About Ephemeral Content

Ignite Social Media

Social media stories, originally popularized by Snapchat, have seen significant growth and adoption across nearly all major social networks. A recent report from GlobalWebIndex found that Instagram and Facebook users are increasingly viewing and creating social media stories.

The Definitive Guide to Running a Social Media Contest in 2021

Pixlee

Drumming up engagement for your brand with a social media contest is possibly one of the most tried-and-true methods marketers have at their disposal. Importance of Social Media for Promotion. Social media has become a fixture of the digital age.

UGC 76

2019 Social Media Trends to Watch

Ignite Social Media

2019 Social Media Trends to Watch. Now, as the year wraps up, it’s a good time for social media marketers to re-evaluate their social media strategy with fresh eyes. As user behavior and the platforms themselves continue to evolve, it’s imperative to adapt to the social media landscape. With that in mind, here are the 2019 social media trends to watch. Social Media Strategy

What Gen Z NEEDS From Brands

Pixlee

Transparency and authenticity are hugely important to today’s consumers, and brands who don’t work to understand their audience risk not only losing sales but facing powerful backlash from customers. . Brands have to know what this newest generation needs in order to reach them effectively. .

UGC 83

The Social Media Manager’s Top 5 Priorities for in 2019

Pixlee

In recent years, brands have increasingly put social media and social media managers at the center of their overall marketing strategies — and for good reason. Social media allows brands to build strong communities and drive sales, fine-tune campaigns and get insight into market trends. Here are the top five social media priorities that savvy social media managers are pursuing in 2019.

Social Media Lawsuits Protect Yourself From Them | Guest Posts.

Convince & Convert

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Protecting Yourself From Social Media Lawsuits July 21st, 2010 |Written By: Indra Gardiner | View Comments Tweet Guest post by Indra Gardiner , founding partner and COO at BG Creative.

Create your social media campaign plan for 2019 (with editable worksheets)

Sprout Social

For social marketers, this is the most exciting time of the year. Because coming up with a social media marketing plan means making some big decisions well before the new year gets into full swing. And after all, the social landscape took quite a few twists and turns in 2018. Thanks to Facebook, social media at large received some serious mainstream attention in regard to consumer privacy and the crusade against “fake news.”

How to build your social media marketing strategy for 2019

Sprout Social

Do you have your social media marketing strategy squared away for 2019? Because 2018 was a whirlwind year for social marketing to say the least. Facebook was shrouded in controversy due to its algorithm changes and privacy concerns. All the while brands got bolder, launching conscious and seemingly controversial campaigns as customers want to see brands get real. First things first: you need to figure out what you want out of social media at large.

Going Beyond Loyalty Programs: 7 Ways to Create More Loyal Customers

Pixlee

The reality many brands are facing is simple: consumers trust brands that are authentic, transparent, and most of all, well-recommended by other consumers. Given that, what can brands do to boost that loyalty? Engage Brand Loyalists to Boost Earned Media.

The Ultimate List of Social Media Definitions You Need to Know

Hootsuite

Social media is a constantly evolving field. It can be difficult to keep up with all the new social media definitions that seem to emerge almost every month. That’s why we’ve created this comprehensive glossary of social media terms. Brand advocate.

List 114

5 Strategies to Increase Consumer Retention Rates in 2020

Pixlee

Brands who successfully pivoted to an ecommerce-first model are facing a challenge beyond customer acquisition: customer retention. The fact remains, retaining customers is core to creating a sustainable and thriving community-driven brand.

UGC 77

Uh-Oh, Instagram Features You’re Forgetting to Use

agora pulse

Social media managers often overlook these important Instagram features. With all the great features on Instagram, however, it can be easy for social media practitioners and social media agencies alike to miss some. Branded Content Tags.

Three Artificial Intelligence Trends Marketers Should Watch in 2019

Pixlee

What this means for Pixlee’s customers is that AI can be deployed across social media platforms to identify, collect, and repurpose organic user-generated content. Further, AI will be able to more carefully deliver UGC and other content to consumers based on their individual expectations and preferences, which could, in turn, boost engagement rates and ultimately drive conversion down the line.

How to Use Instagram Stories Highlights to Wow Your Customers

Later

Instagram Stories Highlights are an incredible tool for businesses to showcase and promote their brand. Instagram Stories Highlights are extremely valuable because they allow brands to easily curate and showcase the content they want users to see first. One major benefit of the new Instagram Stories Archive feature for brands is that it eliminates any anxiety around losing valuable content.

How to Make Money on Twitter

Later

Twitter is a go-to platform for connecting with your community, sharing breaking news, and showcasing your brand’s personality. In recent months, Twitter has rolled out several new e-commerce tools — and they’re ideal for brands and creators looking to drive revenue on the app.