All the Ways to Run a UGC Social Media Campaign

Ignite Social Media

UGC (user generated content) has been a buzz word in social media for a while now. Personally, I am glad it is a trend that has stuck around and that many brands are embracing. According to a report by BazaarVoice , shoppers that interact with UGC are 97% more likely to convert than customers who do not. Brands see a 78% lift in conversion rates when customers interact with UGC. What type of UGC do you want? How are you gathering UGC?

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Personalization vs. UGC: Which Resonates Better With the Modern Shopper?

Pixlee

Personalization and User Generated Content (UGC) are integral parts of any ecommerce marketing strategy. While Personalization involves using data to create a tailor-made experience for users, UGC gains the trust of potential buyers because of the authentic content your historical customers share. With UGC gaining popularity in recent years, the dilemma that marketers face is which works best with modern shoppers, personalization or UGC? UGC Advantages.

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New Social Media Report, and What About UGC?

Janet Fouts

Why do people include a brand name in their social posts? Did you mention the brand? User Generated Content (UGC). According to the Sprout Social study, 41% of Millennials want to have their content shared by the brand, while only 23% of GenX and Baby Boomers do. According to this infographic from AdWeek , Millennials prefer UGC with people in the image, where Boomers focus on product details. It’s all candy for the brand, as long as it’s positive.

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What Gen Z NEEDS From Brands

Pixlee

Transparency and authenticity are hugely important to today’s consumers, and brands who don’t work to understand their audience risk not only losing sales but facing powerful backlash from customers. . Brands have to know what this newest generation needs in order to reach them effectively. .

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7 Brands With a Killer Social Media Campaign

Later

More than ever, brands are setting themselves apart on social media with creative campaigns — and seeing big results. In this blog post, we highlight 7 brands with awesome social media campaigns to inspire your content strategy in 2021: .

The Brand’s Guide to Getting Verified on Social Media in 2021

Pixlee

The coveted ‘blue check’ or verified symbol can play an integral role in a brand’s social media marketing strategy. Verification also serves as proof that your account is the real, certified account for your brand, eliminating any questions about potential fake accounts.

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Social Media Stories: What Brands Need to Know About Ephemeral Content

Ignite Social Media

With the content capabilities across social showing no signs of slowing, many brand marketers are wondering how these new features may be beneficial. As an official Snapchat Certified Partner , our experts would be more than happy to help kickoff your brand on the platform.

Going Beyond Loyalty Programs: 7 Ways to Create More Loyal Customers

Pixlee

The reality many brands are facing is simple: consumers trust brands that are authentic, transparent, and most of all, well-recommended by other consumers. Given that, what can brands do to boost that loyalty? Engage Brand Loyalists to Boost Earned Media.

5 Strategies to Increase Consumer Retention Rates in 2020

Pixlee

Brands who successfully pivoted to an ecommerce-first model are facing a challenge beyond customer acquisition: customer retention. The fact remains, retaining customers is core to creating a sustainable and thriving community-driven brand.

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2019 Social Media Trends to Watch

Ignite Social Media

These perceptions steer users’ decision-making process when deciding who to follow and, ultimately, which brands to trust on social media. A recent study from Stackla reported that 86% of consumers say authenticity is important when deciding what brands they like and support on social media. These numbers demonstrate the increased importance of UGC and the key role it will play in brands’ content strategy moving forward. 2019 Social Media Trends to Watch.

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10 Social Media Predictions for 2019

agora pulse

This could soon be viewed as an invasion of privacy and even discrimination. I also see 2019 as the year when brands align their storytelling with enacting positive social change. And almost two-thirds of millennials and Gen Z express a preference for brands that stand for something. 80% of audiences would rather watch a live video from a brand than read a blog. By reaching out to Influencers on YouTube, brands are getting instant virality for their products.

Uh-Oh, Instagram Features You’re Forgetting to Use

agora pulse

Interactive stickers on Instagram Stories aren’t anything brand new by now, but some businesses are still unsure of how to use them or what they can do. To restrict someone, go to your Settings and then to the privacy section. Branded Content Tags.

The Social Media Manager’s Top 5 Priorities for in 2019

Pixlee

In recent years, brands have increasingly put social media and social media managers at the center of their overall marketing strategies — and for good reason. Social media allows brands to build strong communities and drive sales, fine-tune campaigns and get insight into market trends. In 2019, social media will become even more closely connected to your brand’s bottom line, and it’s up to your social media managers to maximize the immense opportunity it presents.

Three Artificial Intelligence Trends Marketers Should Watch in 2019

Pixlee

Further, AI will be able to more carefully deliver UGC and other content to consumers based on their individual expectations and preferences, which could, in turn, boost engagement rates and ultimately drive conversion down the line. Most of the time, however, brands have to contend with subtler, harder-to-detect responses from followers that can often get lost in the crowd.

How to Use Instagram Stories Highlights to Wow Your Customers

Later

Instagram Stories Highlights are an incredible tool for businesses to showcase and promote their brand. Instagram Stories Highlights are extremely valuable because they allow brands to easily curate and showcase the content they want users to see first. One major benefit of the new Instagram Stories Archive feature for brands is that it eliminates any anxiety around losing valuable content.

Create your social media campaign plan for 2019 (with editable worksheets)

Sprout Social

Thanks to Facebook, social media at large received some serious mainstream attention in regard to consumer privacy and the crusade against “fake news.” ” We also saw a whole slew of social ad types and fresh business features roll out for brands. From social selling to advanced analytics, social-savvy brands have more opportunities than ever to sell directly to their audience. Increase brand awareness. Increase brand engagement.

How to build your social media marketing strategy for 2019

Sprout Social

Facebook was shrouded in controversy due to its algorithm changes and privacy concerns. All the while brands got bolder, launching conscious and seemingly controversial campaigns as customers want to see brands get real. To keep your brand from sitting on the sidelines, we’ve broken down the steps to developing a social media marketing plan to carry you through 2019 with a sense of purpose. Brands should strive to set goals that are actually attainable.

Social Media Lawsuits Protect Yourself From Them | Guest Posts.

Convince & Convert

This is particularly important when managing branded client materials. Companies must also uphold privacy laws. because the plaintiff’s wife learned about her husband’s infidelity directly from the online florist who, despite a privacy policy on its site, sent a card to their home thanking him for his business. Having a privacy policy or a social media policy is not enough. Ive worked with more than 700 brands since then, including 25 of the Fortune 1000.

The Ultimate List of Social Media Definitions You Need to Know

Hootsuite

Learn more : 7 Great Ways Brands Are Using Instagram’s “Questions” Sticker. When Instagram wanted to shut down the shady “growth-hacking” apps people were using to grow their audience artificially, they shut down their old API and launched a new one with much tougher privacy controls.

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