The Complete Guide to Instagram Stories for Brand Marketers

Ignite Social Media

It’s no question that Instagram Stories have become a major component of every brand’s social media marketing strategy. Brands should be using the unique features of Instagram Stories to further engage their audience (i.e.

Facebook Stories: Should We Give Them A Chance?

Ignite Social Media

Ah, Facebook. From the constant cycling of features to the incessant changing of algorithms, the top social media network always manages to keep brands on their toes when it comes to reaching audiences (or even using the platform at all). Facebook Stories aren’t new.

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7 Important Instagram Features Your Brand Should Know

Sprout Social

It’s important to cross-promote your Instagram on Facebook and Twitter. For example, once you get users following your brand on Instagram, you’ll want them to like your content so they see you more often. This creates more brand awareness and visibility for your content. Instead, try to select filters that match your brand’s voice and identity. If you choose not to hide photos you’re tagged in, make sure they are on brand and closely monitored.

Jenn Herman’s Three Favorite Not-So-Secret Instagram Tips for You

agora pulse

Recently, we had Instagram expert Jenn Herman explore Agorapulse’s new Instagram features on a Facebook Live. “If you mention a busy username in a comment, that person or brand might not see the notification. “Before you go off tagging every person you know, a bit of precautionary advice: Tag only users or brands that are in the photo. “All location-based businesses should geotag for instances like these. “I am one of those brands/people.

#SproutChat Recap: Using Keyword Search for Twitter & Instagram

Sprout Social

Monitoring your organization’s brand mentions is really only one segment of the conversations worth monitoring. At this week’s #SproutChat , we covered getting the most out of monitoring beyond brand mentions and how to utilize Sprout’s Brand Keywords. People tag brands on social because they want to guarantee your brand sees the post. There are often two extremes: they have a customer support issue or they really love your brand.

3 Tips for Covering Live Events on Social

Likeable

Whether your brand is a participating sponsor at a major conference or hosting an event of its own, there’s no question that live events are a major investment for marketers. While not all events are created equal (B2B vs. DTC, big vs. small), there are a few best practices that can help any brand achieve live event success on social. Brands can start to talk about an event as soon as it’s confirmed, and for as long as budget allows. For branded content, go in with a plan.

How Our Social Media Management Tool Continued Evolving in 2019 [Infographic]

agora pulse

Fueled by that creativity, we also found time to create two free tools to help you manage Facebook ad reporting and employee advocacy. Geotagging posts. Another tactic to increase reach and exposure is to add a geotag (or location) to your posts. Facebook reactions display.

Instagram vs. Snapchat: Which Is Best for Your Business?

Sprout Social

It was purchased in 2012 by Facebook. Since the purchase, Facebook-like features have been noted on Instagram, such as the algorithmic timeline , targeted ads and Instagram Live. Snapchat’s editing feature has text options, stickers, geotagged city stickers, personalized Bitmoji and an enormous variety of selfie filters. . Having the ability to upload multiple photos and videos into one post is another way for a brand to introduce storytelling into their posts.

15 Simple Ways to Increase Instagram Engagement

Hootsuite

After all, it’s just not realistic for brands to expect instant Instagram success à la Jennifer Aniston. Keep reading for effective tips and tricks that will have long-term results for your brand’s Instagram presence and reach. How do I calculate my brand’s Instagram engagement rate?

How to accelerate Instagram growth (without buying followers)

Sprout Social

It’s a place where people create, share and interact with both their friends and their favorite brands. As with any social platform, brands that want to get the most out of Instagram need a substantial following. 70% of Instagram’s hashtags are branded.

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How H&R Block Activated 90,000 Seasonal Tax Pros in Social Media

Convince & Convert

And from Cision , a free content marketing kit to help you get the most of your brand storytelling. “Our vision for the future is that our people are our brand.” Most of its employees are only on the books for 90-120 days, but corporate can’t just cut those seasonal professionals out of the social scene because, as Scott says, “ Our people are our brand. Social Media Stat of the Week: 665 million daily Facebook users. via Facebook Newsroom.

6 ways social media can improve customer service

Socialmedia.biz

Surely you’re using social media for marketing and branding purposes. For most businesses, it’s true that your customers spend significant time on social media interacting with brands. Tweeting your business or sending you a Facebook message is quicker and easier. If one of your customers geotags an image from your store and captions it “Look at this cute thing I bought! Post by Megan Totka. ChamberofCommerce.com.

How to Use Instagram to Expand Business Reach

Rebekah Radice

Sure, Facebook is still the most popular social network. In fact, in a recent Forrester study , it was found that, “Instagram delivered 58 times more engagement per follower than Facebook, and 120 times more engagement per follower than Twitter.”. Your friends, fans and followers on Facebook, Twitter, Tumblr and Google Plus need to know about your Instagram profile. Post your Instagram photo to Facebook. Are you using Instagram to connect with potential customers?

Social Media Terminology: Social Media Words You Need to Know

agora pulse

For example, how Facebook ranks posts is different than how, say, Instagram’s feed work.) Brand advocate. And this person talks up your brand. A brand advocate is literally “a helper” that shares positive reviews about your company, extols its virtues, shares excitement about upcoming events, posts content about your brand, and, at the core, cares about your brand’s well-being. Sometimes, brand advocates are paid. Brand authenticity.

4 Tips to Fuel Your Instagram Campaign to Success

Convince & Convert

Sometimes deepening the relationship between your brand and your fans is as simple as giving people a way to engage on a new level. Just one month after the introduction of Facebook timeline for brands, visual content (photos and videos) saw a 65% increase in engagement. For the first time ever, Instagram photos were incorporated throughout the Indy 500 marketing campaign, including an interactive map featuring geotagged photos.

10 Super Easy Ways to Get More Traffic and Leads on Instagram

Socially Sorted

She talks about the need to post with purpose by doing the following: having a Posting Strategy that aligns with your brand. using Geotags to get 79% more engagement. Or…do you post just to ✓ it off your “To Do” list Do you have a Bio that captures someones attention in 3 seconds Do you have a Posting Strategy that aligns with YOUR brand Are you using relevant hashtags & NOT popular ones that attract SpamBots Do you use Geotags to get 79% more engagement Do you use CTA’s?

Which Instagram Analytics Tool Will Work Best for Your Business?

agora pulse

Agorapulse is a dashboard that can show analytics for more than just Instagram, such as Facebook Page Insights and Twitter analytics. Track hashtags that are associated specifically with your brand to see how many people are using them. You can also monitor user posts geotagged to a specific location if you own a brick-and-mortar store, such as a restaurant or spa and want to see if anyone is posting about you when they visit your store, but just not tagging you.

7 Best Social Media Practices To Boost Your Conversions

The Social Media Hat

For those of you who want to combine the best practices for social media marketing with a clever Facebook hack, try looking at posts that were liked by people who are not yet fans. You have to be logged into Facebook on a desktop computer and you have to choose a post that was liked by enough people to have a "x number more" hyperlink in the "likes" information. You can also use a tool like Post Planner to find high performing Facebook posts, as well as content from other sources.

10 Instagram Best Practices You Should Be Following in 2020

Hootsuite

As new advertising, creative, and sales tools come online, brands are discovering new ways to engage users. Just consider what your brand is up against. Instagram is the place to showcase your brand authority, personality, and heart using the latest and best tools and techniques. If your presence is lacking, you’ll forfeit opportunities to connect—and lose out to other brands. If you’re an emerging brand, you’ll need to seem credible to earn trust.

25 of the Best Blogging Tools to Make You a Better Blogger

Rebekah Radice

You’ll know who wrote about your brand and what they said. You can use the information you get from Brand 24 to start engaging with the people actively supporting you. Organize/search for your notes by geotag, keywords or tags. And it’s not just Facebook.

8 Easy Ways to Use Social Media to Market Your Small Business

Rebekah Radice

You can begin this process by building brand awareness. Start by translating your brand through visual marketing. Peg’s tip is to learn from the big brands! Betsy wanted to learn how to use social media for her small business — and Peg suggested that she use Facebook and Instagram to attract potential new clients. The average Facebook user has 100 friends (and most are local) — so think of each check-in as advertising to 100 new potential clients!

The Ultimate List of Social Media Definitions You Need to Know

Hootsuite

The AMA concept began on Reddit, but AMAs are now popping up in other social settings, like webinars, Facebook Live, or Instagram Stories. Learn more : 7 Great Ways Brands Are Using Instagram’s “Questions” Sticker. Learn more: How the Facebook Algorithm Works. Learn more : The Beginner’s Guide to Facebook Analytics. For brands, the company logo is usually the best avatar choice. Learn more: The Facebook Boost Post Button: How to Use it and Get Results.

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25 of the Best Blogging Tools to Make You a Better Blogger

Rebekah Radice

You’ll know who wrote about your brand and what they said. You can use the information you get from Brand 24 to start engaging with the people actively supporting you. Organize/search for your notes by geotag, keywords or tags. And it’s not just Facebook.

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12 Tips for Creating Engaging Visual Content on Social Media

Hootsuite

Facebook posts with photos get more likes and comments. Whether you know it or not, all companies have a brand identity and visual language on social—some are just more fluent on social than others. It’s almost always best to hire a photographer or graphic designer to create custom content for your brand. 5 free templates for Facebook cover photos. In general, Facebook finds that images with less than 20% text tend to perform better.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

According to these numbers, the audience using Twitter actually declined from August to December, 2009 (during the same period, Facebook went from 250 million to 350 million members). Facebook Sharpening the Knife You may remember that Twitter refused Facebook’s $500 million buyout offer last September. So as expected, Facebook just added Twitter-style features and functions to its service , to evaporate Twitter’s competitive angle. Check ( Facebook Lite ).

Organic Reach is in Decline—Here’s What You Can Do About It

Hootsuite

It’s no secret that most social platforms operate on a pay-to-play model for brands. On Facebook, the average reach of an organic page post hovers around 5.20%. Behind every successful ad campaign is a consistent and creative social media presence that strengthens brand, relationships, and trust. To stay on top, the best brands will be the most creative. Look at what some of your favourite brands are doing for inspiration. Behind every brand there’s a face.

6 Creative Social Media Tactics to Produce Better Content

Sprout Social

And recreating an approach that worked for one brand won’t always pan out for yours. The way people consume content has changed dramatically since Facebook first launched. Using GIFs can make your content more compelling and help your brand stand out. Here are a few examples of brands using GIFs to support their content strategies: New study says dark matter is made of black holes formed in 1st sec of universe’s existence: https://t.co/JIjK3unKuw

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Ignore Foursquare at Your Peril - An Analysis of Potential.

Convince & Convert

Now, I’m not suggesting Foursquare will ever approach Twitter’s level of ubiquity, much less Facebook’s. Because it was well understood by most participants, we didn’t talk too much in the chat about the impact of customers “checking in&# and posting updates to Twitter and Facebook, and how those check-ins drive awareness of local business. (I’ve This is really what Facebook ends up showing (via pictures, comments, etc)- just in hindsight.

10 Top Twitter Tips to Improve Your Engagement

ProBlogger

It’s a free platform that has over 310 million active users, and unlike the monster that is Facebook, doesn’t meddle with your timeline (too much). Retweeting popular and unique tweets is a great way to boost how your brand is perceived. It’s also a lot more ethical than claiming other people’s tweets – something that may actually decrease your brand perception. Remember to geotag. This guest post is by Josh Sayers of Adventure Connections.

10 Top Twitter Tips to Improve Your Engagement

ProBlogger

It’s a free platform that has over 310 million active users, and unlike the monster that is Facebook, doesn’t meddle with your timeline (too much). Retweeting popular and unique tweets is a great way to boost how your brand is perceived. It’s also a lot more ethical than claiming other people’s tweets – something that may actually decrease your brand perception. Remember to geotag. This guest post is by Josh Sayers of Adventure Connections.