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It's Not Me. It's You

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When brands say that because of Social Media, they would like to have a relationship with a customer, you have to wonder if they're really using the same kind of definition as the one applied to our personal relationships? Yesterday, Marketing Charts , published the news item, Overposting Drives Away Facebook Fans. What's the lesson?

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10 Social Media Tools To Help With Your Crowdsourcing Efforts

Techipedia: Tamar Weinberg

Facebook Create a Facebook Page and tell everyone about it. You can use the many applications that Facebook offers, so that others can answer questions on a survey, have discussions on the forums, and/or have notes to bring awareness to a topic. Digg Diigo Disqus Dopplr Facebook Fetch Flickr FriendFeed gdgt Google Reader Identi.ca

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Why I’m Competing With You. And You. And You. And You.

Convince & Convert

This concept was brought into sharp focus for me recently by the new “ Social Break-Up&# research from ExactTarget and CoTweet (clients) that examined why consumer stop engaging with brands in email, Facebook, and Twitter. Your Success Breeds My Success. And Vice-Versa. 3rd most common reason). 3rd most common reason).

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

That depends upon how many other people/brands they are following, and how often they check Twitter. The same dynamic is present on Facebook. What percentage of your status updates are seen by each of your Facebook fans? Social media marketing is all about potential audience. Very, very few.

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Facebook TOS - What's the Deal?

Koka Sexton

Koka Sexton dot Com Home About Koka Contact Twitter FULL RSS Facebook TOS – What’s the Deal? Facebook decided that it was going to change it’s terms of service [TOS] a couple weeks ago and did very little if anything to let their members know. You may remove your User Content from the Site at any time.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Agencies should also be working with clients on using social media as a market research tool, by surveying fans or creating dedicated, invite-only brand communities that serve as a living focus group. Allowing clients to treat number of Facebook fans as the core success metric is a dereliction of duty. Between bit.ly

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Director of Social Media

Koka Sexton

Some of the profiles were already created by someone in marketing on platforms I was familiar with like Twitter, Facebook and WordPress. Facebook The second platform I started working on was the Paragon Software Facebook page. Still the following on Facebook could be better. I started a company blog on WordPress.com.