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An Interview with Advocate Health Care: Case Study #StoriesOfTheGirls

Diva Marketing Blog

Advocate Health Care launched a unique program to bring attention to breast cancer prevention, treatment and support. Through the following interview Christine Piester, VP Marketing and Christine Bon, Manager Digital Marketing and Communication graciously provided us with a case study of the program. About Advocate Health Care.

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An Interview with Advocate Health Care: Case Study #StoriesOfTheGirls

Diva Marketing Blog

Advocate Health Care launched a unique program to bring attention to breast cancer prevention, treatment and support. Through the following interview Christine Piester, VP Marketing and Christine Bon, Manager Digital Marketing and Communication graciously provided us with a case study of the program. About Advocate Health Care.

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How COVID-19 has changed social media engagement

Sprout Social

For our insights on how reaction to COVID-19 has reshaped behaviors on social media, read on: Updates to Facebook times to post. Number of engagements represents total engagements a brand received on the specific channel during that hour time frame. Updates to Facebook times to post. How brand behavior has changed.

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Monday Roundup: Overcoming Obstacles

Waxing UnLyrical

Facebook Advertising on a Small Budget. Why: Developing a budget for Facebook Ads is daunting to most small businesses. Why: How can you find the right influencers to accelerate brand awareness, lead generation, and conversions? Social Media: The Key to Transforming Doctor-Patient Communication [Redux]. Appreciation.

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Study: Facebook Fan Pages are Great Marketing Tool for Businesses

Bill Hartzer

Companies that use Facebook and Facebook fan pages to market their company to potential clients can increase sales, word-of-mouth marketing and client loyalty significantly among a subset of their clients, according to new research from Rice University’s Jones Graduate School of Business. Paul Dholakia is a William S. Mackey, Jr.

Study 155
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List of Brand-Side Corporate Social Strategists: Twitter Edition

Webbiquity SMM

Chemicals. • Kristina Bobrowski – Social Media Manager, Dow Corning. • Alison Buckley – Social Media Manager, Dow Corning.

List 155
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Proving Value vs ROI in PR

Proactive Report

Here’s one example of how it is being done in the health care sector. Monitor mentions of the brand and the topic. Build an engaged community. Increase communication. Advocacy – recommendations from your community of fans and customers. Traffic to blog, community, website, newsroom content.

ROI 69