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Product Evangelist

Koka Sexton

Koka Sexton dot Com Home About Koka Contact Twitter FULL RSS Product Evangelist One of the functions I performed at Paragon was being the voice of the company in the US. I was responsible for dealing with the media for publications, product reviews and contributed articles related to the corporate product line. Leave a comment!

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Product Evangelist - Koka Sexton dot Com

Koka Sexton

Koka Sexton dot Com Home About Koka Contact Twitter FULL RSS Product Evangelist One of the functions I performed at Paragon was being the voice of the company in the US. I was responsible for dealing with the media for publications, product reviews and contributed articles related to the corporate product line. Leave a comment!

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Is Pay-to-Post Blogging The New Advertorial?

Waxing UnLyrical

This is not the case with posts where someone has been given a demo of a product. Here are my thoughts: 1) Ideally, brands/agencies would never pay bloggers and never even give them product or pay for trips, lunches etc. 3) As you alluded to Jaxx, we do the product review/giveaway arrangements with bloggers. What do you think?

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Google Wave fails to cause a splash

The Way of the Web

We don’t plan to continue developing Wave as a standalone product, but we will maintain the site at least through the end of the year and extend the technology for use in other Google projects.

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Newspapers, Magazines, and the Apple iPad

The Way of the Web

The Time sold 5,000 iPad apps in 3 days at £9.99, the Wall Street Journal has 10,000 customers paying $17.29 He picks up on the open/closed, silo/network challenge, and that many publishers seem to see print sales dropping just because we can’t buy a lovely digital version of a print product.

iPad 38
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Great video with Leo LaPorte and Twit.tv

The Way of the Web

Web Strategy Wikinomics Rankings ← How the ‘traditional’ world punishes social networking Report recommending ‘Google Tax’ seems rather confused → Great video with Leo LaPorte and Twit.tv March 10th, 2010 · View Comments I’ve beena big fan of Twit.tv

Video 28
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Why 'journalists' might need the likes of Wikileaks

The Way of the Web

And perhaps this isn’t the most important piece of news to use as an example of how ‘journalism’ can massively fail when it comes to fact checking (I’m using ‘journalism’ in speechmarks to differentiate from the very fine work a good number of very good journalists continue to do), it’s a timely one. .’

Journal 28