Akamai Marketing

JUNE 28, 2009

Oscar Meyer’s stunt is perhaps the oldest and longest running mobile marketing campaign in the country. Kraft is smart about their event marketing campaign, its integrates nicely with their website , they have a blog and them seem to focus on cities in the DMA 50-100 range. Put it in perspective. I doubt it.

Mobile 124

Mobile Klout Policies Tourism 124

Akamai Marketing

MARCH 23, 2011

Social Media Complainers – your new BFF’s Successful Blogging for Small and Medium Businesses A Thousand Little Cuts of Social Media – A Kaizen Approach I recommend.

Review 142

Review Company Klout Policies 142

Akamai Marketing

APRIL 30, 2009

Social Media Complainers – your new BFF’s Successful Blogging for Small and Medium Businesses A Thousand Little Cuts of Social Media – A Kaizen Approach I recommend.

Eventful 116

Eventful Twitter Klout Policies 116

Waxing UnLyrical

DECEMBER 4, 2010

Making the grade I have no doubt that, from a financial point of view, the campaign will reach its goal. But there are so many things that trouble me about this entire campaign. And when I looked at some of the comments on reports of the campaign, that seemed to be a frequently-expressed sentiment, like this one on PopWatch: Hmm.

Class 233

Class Campaign Klout Influencer 233

Adam Sherk

AUGUST 16, 2010

Developed with RFI Studios (part of Ruder Finn), the campaign has been a great success. The challenge is how to keep that momentum going once the campaign is over. Facebook has some internal miscommunication where our rep didn’t tell others about this campaign– so these uninformed reps had jumped on us.

RFI 156

RFI Guidelines Facebook Press Release 156

Waxing UnLyrical

NOVEMBER 3, 2010

.&# Olivier is not shy about expressing his point of view either, which often gives rise to posts as thought-provoking as they can be scathing, as when he took McDonald’s to task over their version of the results of a Foursquare campaign. November 9, 12-1 pm ET, on Twitter – use #measurePR. Couldn’t be easier.

Postrank 255

Postrank ROI Tourism Blogroll 255

Waxing UnLyrical

OCTOBER 22, 2010

So Priya joined us to talk about the Council for Responsible Nutrition ‘s “Life… supplemented™&# campaign, and explained how they not only used social media, but measured the results. One of the major elements of the campaigns was to get consumers to fill out an online interactive wellness scorecard. .&#

Postrank 151

Postrank Campaign Tourism Social Media 151

Saying It Social

FEBRUARY 17, 2010

A social media marketing campaign does not produce results over night. A social media marketing campaign requires constant maintenance, it is not a “set-and-forget&# type operation. ROI from a social media marketing campaign can not be specifically determined at the start of a program.

Social Media 132

Social Media Marketing StumbleUpon Digg 132

Waxing UnLyrical

JANUARY 4, 2011

Neither convinced nor converted Despite campaigns such as the pink chaddi, the Indian psyche towards social media can be best termed as skeptical, at the moment. In my opinion, it will take another five years, at least, for Indian social media to mature to the benchmarks set by campaigns like the Pepsi Refresh Project.

Social Media 195

Social Media Postrank Flickr Class 195

Akamai Marketing

FEBRUARY 8, 2011

There is even a feature to add additional pages, great for blog-specific campaigns and funnel analysis and comparing it to Engagement Events. It seems like an easy thing to do, let the user choose the dates, particularly helpful if the blog is part of an overall campaign. Love how easy it is to read and interpret.

Postrank 134

Postrank Analytics Tools Klout 134

Saying It Social

APRIL 23, 2010

Pingback by Why Social Media For Small Business Is Important « Saying It … | ItsSEO.com | April 23, 2010 | Reply I need a reasonable easy inexpensive application to clean up against the do not call list this new dialing campaign I’m getting ready to operate. Does anyone happen to know of one?

Small Business 119

Small Business Social Media StumbleUpon Digg 119

Waxing UnLyrical

FEBRUARY 1, 2011

Seth: “KPIs can refer to any part of a communication campaign: they could be PR activities, media results, or behavior. “PR outcomes usually refer to any end results of the communication campaign. He said, “Some parts of PR campaigns are about getting messages out, changing awareness, etc. Read All About It!

Postrank 193

Postrank Metrics Tourism WordPress 193

Akamai Marketing

MARCH 24, 2011

The idea holds water, or soda or a Belvedere vodka if your like me. The idea holds water, or soda or a Belvedere vodka if your like me. Social Media Complainers – your new BFF’s Successful Blogging for Small and Medium Businesses A Thousand Little Cuts of Social Media – A Kaizen Approach I recommend.

Social Media 149

Social Media Klout Policies Small Business 149

Waxing UnLyrical

OCTOBER 20, 2010

That is a real opportunity to see how they put their plans and/or campaigns together, and how they measured success. Out of 130+ entries received, 22 have been selected to receive awards of merit, excellence and a “Best of the Best,&# and will be on display. I know I always leave with notes on how to improve my own work.

Postrank 182

Postrank Tourism Blogroll WordPress 182

Waxing UnLyrical

JANUARY 24, 2011

AdWords campaigns require keyword research, account set up and maintenance, and ongoing tweaking and optimization to get results. Gracious marketers gone before share all you need to know on applying for a Google Grant and implementing non-profit AdWords campaigns (PDF). It couldn’t be easier to produce an Animoto video.

Tools 247

Tools Adwords Marketing Class 247

Waxing UnLyrical

OCTOBER 1, 2010

Priya will share her case study on a campaign for the Council for Responsible Nutrition, when they decided to take their “Life… supplemented&# initiative directly to their consumers via online networks. Sounds interesting, huh? . If you liked what you saw and read, Id love you to subscribe to my RSS feed or subscribe by email.

Postrank 146

Postrank Tourism Blogroll WordPress 146

Akamai Marketing

FEBRUARY 11, 2009

Social Media Complainers – your new BFF’s Successful Blogging for Small and Medium Businesses A Thousand Little Cuts of Social Media – A Kaizen Approach I recommend.

Klout 100

Klout Eventful Policies Hosting 100

Akamai Marketing

FEBRUARY 3, 2011

Social Media Complainers – your new BFF’s Successful Blogging for Small and Medium Businesses A Thousand Little Cuts of Social Media – A Kaizen Approach I recommend.

Social Media 138

Social Media Klout Policies Consultant 138

The Way of the Web

MARCH 17, 2010

An example of attempting to build value for the business, the public, and the market as a whole is a campaign starting today by building company Rok. Rather than feeding out information, the company is promoting a campaign to reduce VAT on property repair work from 17.5% 'resign'!

Social Media 32

Social Media Blogroll Feed Feedly 32

Waxing UnLyrical

DECEMBER 5, 2010

After all, this is the third post in three days to reference that wretched campaign. As I wrote yesterday’s post, and then read through the comments, I re-learned a lesson I thought I’d already learned: that the community you are trying to build is great; but the community you have is even more important. Who are yours?

Class 202

Class WordPress Postrank Comments 202

Waxing UnLyrical

DECEMBER 14, 2010

One applicant spoke about an Australian ex-Prime Minister’s use of social media as a fundamental part of his election campaign in engaging young voters. Show me that you can be witty, informative or interesting concisely, and you’ll have taken a big step towards impressing me. That got a big “check&# from me. Read All About It!

Class 227

Class How To Applications Course 227

Waxing UnLyrical

NOVEMBER 11, 2010

Thank you so much for letting me know about the campaign and allowing me to be a part of it. Thank you so much for sharing it with us and for being such an important part of todays campaign. Mark as read Approve comment Thank you, Heather, and thank you also for putting together this great campaign. Read All About It!

Class 264

Class Comments Transportation Twitter 264

Buzz Marketing for Technology

JUNE 27, 2008

  So, I used my blog to launch a campaign using online networking and raised enough money to help sponsor the conference and attend! That’s a photo of me from last summer teaching a workshop in Cambodia about Web 2.0.    I really wanted to go, but the conference sponsors did not a budget for invited guests. Social Network.

Web 2.0 100

Web 2.0 Project Wiki Tools 100

Waxing UnLyrical

OCTOBER 14, 2010

Corporations constantly churn out copy for communication channels and PR campaigns. A list of directions conveys nothing about your personality and voice – how you think, convey ideas, and view the world. Steve Crescenzo observes this problem in corporate communications. He’d love to grab a gab on Twitter. Read All About It!

Class 178

Class Flickr WordPress Template 178

Koka Sexton

NOVEMBER 25, 2008

The project was inspired by the TrickorTweet campaign organized around Halloween by @TheGrok and @ChrisBrogan and by this “thank you” post. Epic Change is a 501(c)(3) nonprofit organization that uses the power of stories to create social change. All the funds raised will go to build a new classroom at the school.

Twitter 40

Twitter Foursquare CoTweet CoTweet 40

Social Media Strategery

OCTOBER 6, 2008

I often address social media strategies in consultation for PR companies and I have found the most effective people operating in this area are the early adapters or those who have embraced the tools wholeheartedly as end users, rather than highly qualified graduate types which we use for more traditional campaigns. Good luck in the hunt.

Gov 2.0 50

Gov 2.0 Social Media Web 2.0 Consultant 50

Convince & Convert

SEPTEMBER 21, 2010

You’re engaged in an advertising and marketing campaign that uses the Web as its distribution platform. Working on campaigns for several clients and its been a slow haul, especially for a new brand. Working on campaigns for several clients and its been a slow haul, especially for a new brand. Unlikely at best.

Social Media 149

Social Media Strategy Consultant Web 2.0 149

Koka Sexton

DECEMBER 20, 2009

Social Media Marketing Campaigns: How to Set Goals and Define Your Target Market From DoshDosh: This article talks about the most common goals for social media marketing and includes suggestions on how you can determine your target audience. Well…maybe the process is easier than actually getting a job offer but Koka Sexton dot Com: [.]

Case Study 99

Case Study Wiki Software List 99

Koka Sexton

DECEMBER 20, 2009

Social Media Marketing Campaigns: How to Set Goals and Define Your Target Market From DoshDosh: This article talks about the most common goals for social media marketing and includes suggestions on how you can determine your target audience. Well…maybe the process is easier than actually getting a job offer but Koka Sexton dot Com: [.]

List 96

List Social Media Case Study Wiki 96

Waxing UnLyrical

DECEMBER 21, 2010

Specifically, it was on a blog purportedly on analytics/intelligence, that raved about the Digital Death campaign, citing huge views, clicks, etc., And hey – do tune in tomorrow to the Ampalooza , won’t you? Thanks so much for stopping by WUL! Regardless, thanks for visiting! as "success." Reply Rate Up div.livefyre-comment).removeClass(livefyre-hidden)"

Social Networking 270

Social Networking Class Comments Conversation 270

Koka Sexton

NOVEMBER 5, 2008

Not only were my peers talking, Barack Obama was sending updates from the campaign trail. Most people using Twitter are of a younger demographic for many reasons, so watching updates and following the information being passed around by my peers helped shape my position. Well, one of his people were sending updates. Leave a comment!

Twitter 45

Twitter Foursquare WordPress CoTweet 45

Koka Sexton

MAY 22, 2008

I think the holy grail to a company is running a successful viral marketing campaign. Photo: [link] Viral Marketing is uncontrolable The geeky boyfriend post is a prime example of viral marketing. But is it controllable? What do you know about viral marketing? Give me some insight. Mark Dykeman’s last blog post.

StumbleUpon 40

StumbleUpon Marketing iPhone Fashion 40

Waxing UnLyrical

JANUARY 7, 2011

Ive had other projects fall out like this, verbal and email agreements of this campaign or this project that get cancelled a month or two before they were to start. Has having the courage and decency to say “I’m sorry&# helped you in your career? Please share via a comment. Thanks so much for stopping by WUL! Read All About It!

Class 207

Class How To Health Care Comments 207

Koka Sexton

NOVEMBER 5, 2008

Not only were my peers talking, Barack Obama was sending updates from the campaign trail. Most people using Twitter are of a younger demographic for many reasons, so watching updates and following the information being passed around by my peers helped shape my position. Well, one of his people were sending updates. Leave a comment!

Foursquare 40

Foursquare WordPress CoTweet CoTweet 40

Akamai Marketing

MARCH 29, 2011

Social Media Complainers – your new BFF’s Successful Blogging for Small and Medium Businesses A Thousand Little Cuts of Social Media – A Kaizen Approach I recommend.

Press Release 238

Press Release Technorati Klout Metrics 238

Akamai Marketing

FEBRUARY 9, 2011

Use different mediums and tools to support your objectives, don’t allow your campaigns or departments or objectives be funneled into a single silo. While the report doesn’t directly address much about social media, it does make a case for some strategic choices that may impact your social media campaigns.

comScore 156

comScore Review Klout Marketing 156

Akamai Marketing

MARCH 1, 2011

Social Media Complainers – your new BFF’s Successful Blogging for Small and Medium Businesses A Thousand Little Cuts of Social Media – A Kaizen Approach I recommend.

Tools 160

Tools Klout Policies Tourism 160