Ignite Social Media

DECEMBER 16, 2022

We’ve rounded up some of our insightful content to help shape your 2023 social media marketing strategies by highlighting the blog content that readers found most helpful in recent months. . One of the key elements of social media marketing is creating content that adheres to copyright and fair use rules.

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Webbiquity SMM

JANUARY 24, 2023

Social media advertising requires marketing professionals to proactively respond to continually evolving user habits and adapt to different trends. Elon Musk acquired Twitter, prompting concern among some advertisers and a freak-out among some users even as daily user growth hit all-time highs. Guest post by Nina Petrov.

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Social Media Strategies Summit

JANUARY 5, 2022

Instagram provides a huge opportunity for small businesses to reach new audiences and establish their brand online. An effective, well-planned Instagram strategy is needed to drive real results. The basics involve nailing down your goals, optimizing your profile, and creating content pillars. billion users in 2021.

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Small Business Instagram Platform How To 202

Webbiquity SMM

FEBRUARY 16, 2021

Instagram isn’t just a photo-sharing website anymore. In the last few years, as Instagram has reached 1 billion monthly active users , the platform has become a goldmine for marketers. Big brands like Nike, Vans, and Victoria’s Secret have millions of followers on Instagram. Guest post by Hugh Beaulac.

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Social Media Strategies Summit

JUNE 24, 2022

It’d be easy to dismiss Instagram Reels as a shameless TikTok clone. Since its launch in August 2020, search activity around Reels has caught and overtaken another of the platform’s video-based features, Instagram Stories: Image source. What Are Instagram Reels? Check out our Instagram Reels 101. Image source.

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Examples Instagram Brands Transportation 165

Hootsuite

MAY 31, 2023

Luckily, ChatGPT, a conversational artificial intelligence (AI) tool that generates human-like content, promises to make social media success more attainable. Craft perfect posts in seconds OwlyWriter AI instantly generates captions and content ideas for every social media network. Are you a Hootsuite user?

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Social Media HootSuite How To URL 140

Convince & Convert

DECEMBER 15, 2023

User behavior is changing, and studies show that around 31% of consumers use social media channels to find answers to their queries. Social media SEO is optimizing your social media channels for reach and visibility to help you drive brand awareness, build trust, and contribute to generating leads. Tim Hanson is doing the same.

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Social Media Strategies Summit

SEPTEMBER 18, 2023

Still, the event proved successful, generating one blog post, two Instagram posts, multiple Instagram Stories, and several tweets on top of the traditional media coverage. In total, they worked with six influencers, who shared 12 social media posts, generating almost 100,000 impressions.

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Ignite Social Media

AUGUST 30, 2022

million users who “BeReal,” and other brands taking the format of the app onto other platforms (we’re looking at you, Instagram!), BeReal is the latest craze in social networking apps, one which directly calls out other platforms for their performative nature, all while demanding that its own users “BeReal.” With E.L.F.

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Sprout Social

JULY 21, 2022

If you want to improve your social media marketing strategy , you need to know about the different types of social media content and how or where you share that content. And, once you have your content, how do you want to roll it out? Disappearing content apps. Community blogging sites. Should you focus on photos?

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Types Social Media Microblogging Overview 145

Sprout Social

APRIL 4, 2023

Most brands expect to drive engagement and generate leads with social media strategies. However, ephemeral content is often overlooked in favor of long-form and feed content to achieve these goals. If leveraged properly, ephemeral content can help you beat the algorithm and keep your brand top of mind.

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Hootsuite

JANUARY 13, 2022

Whether you know it or not, both of these examples are user-generated content (UGC). What is user-generated content? User-generated content (also known as UGC or consumer-generated content) is original, brand-specific content created by customers and published on social media or other channels.

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Hootsuite

SEPTEMBER 25, 2023

Average Facebook engagement rate: 0.97% Average LinkedIn engagement rate: 1.47% Average TikTok engagement rate: 6.01% Average engagement rates: September insights 1. Average Facebook engagement rate: 0.97% Average LinkedIn engagement rate: 1.47% Average TikTok engagement rate: 6.01% Average engagement rates: September insights 1.

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Oktopost

NOVEMBER 22, 2023

And it’s not just about engagement and branding – social media strategies can speed up lead generation and conversions, directly impacting your business ROI. As new trends emerge and fade, marketing teams must be agile enough to adapt to different formats, user behaviors, and algorithms.

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Ignite Social Media

APRIL 8, 2022

With the growing popularity of social media, one question that crosses the mind is how to post content created by third-party users within the limits of fair use. However, if you’re using the content for commercial purposes, it falls outside the realm of fair use. The fair use doctrine is part of the Copyright Act.

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Hootsuite

JANUARY 18, 2024

Want to know how to get more views on Instagram Reels? We’re breaking down the best practices social media managers, creators, and Instagram pros use to get those reel view gains! This inclusive guide tells you exactly how to get more views on Instagram Reels using twenty tried-and-true methods. Stick with us, kid.

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Hootsuite

FEBRUARY 7, 2024

While social SEO is the content discovery darling of the moment, the truth is that hashtags are not going away anytime soon. Which means, you need to research, analyze, track, and compare your hashtags just like you would any other component of your social content. Keep in mind that this hashtag monitoring tool is only for Instagram.

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Hashtag Analytics Tools HootSuite 91

Social Media Network Marketing

MARCH 3, 2024

? In today's digital age, Instagram has become more than just a platform for sharing photos and videos—it's a thriving community where individuals, brands, and organizations connect, engage, and build meaningful relationships. Additionally, cross-promote each other's content to introduce your followers to new voices and perspectives. ?

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Communities Engagement Instagram Hashtag 56

Buffer Social

MAY 4, 2022

Creating a successful blog really just requires being passionate about a certain topic — a characteristic you already possess as an ambitious entrepreneur! A blog can also be a low-cost way to elevate your small business’s reach and also build credibility with your followers, making it a win-win situation.

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Sprout Social

NOVEMBER 28, 2022

Stories have become as synonymous with Instagram as the term “link in bio.” If you haven’t refreshed your Instagram story ideas in a bit, this is your sign to do so. Instagram stories are a powerful feature to use to engage with your audience. How often do you use Instagram Stories? ??. Cute Instagram story ideas.

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Later

MARCH 5, 2021

Looking for an easier way to find great content to share on your social media channels? With Later, you can quickly collect content from multiple sources — so you’ll always be able to find the perfect post for your content plan. Ready to get started? Collect from Mentions. Collect from Tags. Collect from Contributors.

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Buffer Social

JANUARY 4, 2023

Despite its limitations – only having data up to 2021 and sometimes spouting wrong information – ChatGPT is an incredibly powerful tool that is poised to change the way content creators work. As audiences demand more content across different platforms, the number of content creators is growing to meet the demand.

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Content Newsletter Research Tools 126

Keyhole.co

JANUARY 18, 2024

This blog examines Stanley’s social media strategy and how it earns the brand record-breaking sales and profits. Instagram: 741.7K These were predominantly marketed towards men or the general populace. Stanley’s marketing strategy relied on the commerce blog’s established reputation and follower base. Twitter: 10.7K

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Ignite Social Media

AUGUST 12, 2021

Quality content creation is key in any business’s social presence and strategy. No matter your brand’s goal—whether it is growth, retention, or anything in between, it is imperative to optimize your content to make sure it’s being utilized most effectively to reach those goals. So why should a brand use cross-promoting?

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Hootsuite

MAY 18, 2023

Looking to make a splash with short-form video content? Short-form video is all the rage right now, with GWI reporting almost half of all internet usage is devoted to watching video content. Here are our top tips for including unique and compelling short-form video content in your marketing strategy — and captivating your audience.

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Video HootSuite How To UGC 112

Postcron

SEPTEMBER 8, 2022

We’ve added a new feature to our platform: start scheduling Instagram Reels from your account or sign up now! Do you know Instagram Reels? Since users can use an “explore” section, Reels on Instagram is a feature that allows you to reach new and better audiences. Use Instagram library music. What’s this all about?

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Instagram Library Education Video 98

Keyhole.co

NOVEMBER 21, 2023

Clichéd as it may sound, most of the world is split into Android and iOS users. In this blog, we will explore Apple’s social media strategy and what makes them click with their vast audience. Let’s examine the total number of followers on their main accounts: Instagram: 31.9 But this is hardly a recent development.

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Social Media Strategy Apple iPhone 59

Keyhole.co

MARCH 24, 2024

Airbnb’s Instagram features high-quality pictures of beautiful homes that would make anybody want to pack their bag and experience Airbnb’s rentals. Besides showing the aesthetic rental interiors, their Instagram reels highlight the fraternity Airbnb creates between the hosts and their guests. million Instagram followers.

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Communities Social Media Strategy UGC 59

Keyhole.co

FEBRUARY 23, 2024

This blog post aims to help you understand how to measure social media success in 2024. Lead generation: Focus on click-through rates, website traffic, and form submissions. For example, a travel agency aiming for increased bookings might set a SMART goal like “Generate 25% more website visits driven by social media within Q1 2024.”

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Hootsuite

MARCH 23, 2023

It seems like AI copywriting tools are everywhere, from content generators to ecommerce chatbots. An AI caption writer for Instagram, Facebook, Twitter, and LinkedIn powered by ChatGPT is coming to Hootsuite. Generate summaries and excerpts for web content, internal strategy documents, and more.

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Tools HootSuite Price Template 135

agora pulse

FEBRUARY 11, 2020

Instagram Reels is ready to one-up you. Sharing photos, plus liking and commenting on friends’ photos, was just about all you could do on Instagram in the early days. A prime example of this was Instagram’s Stories feature , which it took straight from Snapchat. Reels are Instagram’s latest feature for Stories.

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Instagram Meme Upcoming Authentication 146

Keyhole.co

DECEMBER 23, 2023

This blog examines how Ryanair’s social media strategy helps the brand gain the active engagement of audiences. Instagram: 1.3 By using this type of content, Ryanair’s marketing strategy keeps existing users engaged and draws in fresh audiences looking to laugh. million Facebook: 5.1 million YouTube: 108K Twitter: 808.3K

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Keyhole.co

FEBRUARY 29, 2024

This blog post aims to help you understand how to measure social media success in 2024. Lead generation: Focus on click-through rates, website traffic, and form submissions. For example, a travel agency aiming for increased bookings might set a SMART goal like “Generate 25% more website visits driven by social media within Q1 2024.”

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Social Media Management Social Media Strategy Metrics 52

Buffer Social

JULY 10, 2023

In this blog, we're comparing Buffer and Tailwind, two popular platforms, to help you make an informed decision based on their key differences. To kick off, here are seven key differences between the two products that all potential users should be aware of 👇 Seven key differences 1.

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Later

NOVEMBER 13, 2020

Instagram Creator Profiles can now access a ton of additional Later features. Starting now, Creators can use Later’s Best Time to Post , Collect , Conversations , and Analytics features — previously only available on Instagram Business Profiles. View this post on Instagram. Looking to build a community on Instagram?

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Features Instagram Hashtag Analytics 63

agora pulse

JUNE 5, 2020

You’ve tracked the Instagram engagement rates but need to put them in terms that your clients understand. Read on to find out what you need to know about Instagram engagement rates. If you manage brands on Instagram, it’s essential to monitor engagement metrics. Why Instagram Engagement Rates Matter.

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Instagram Engagement Hashtag Meme 127

Keyhole.co

SEPTEMBER 13, 2023

Can’t get engagement on Instagram even with impeccable content? Hashtags are great for getting your brand noticed on Instagram. They get your content in front of a broader audience, enhance discoverability, and enable more refined targeting. The new Instagram loves reels. How To Find Trending Hashtags On Instagram?

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