Sprout Social

AUGUST 8, 2023

Unless you’ve been living under a rock, you’ve likely heard of TikTok—the short-form video platform that has been the basis of a number of viral moments over the last couple of years. If your brand is on TikTok, you’re probably aiming to create your own viral moment. What is TikTok SEO? Let’s get started.

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SEO How To Hashtag Engineering 93

Webbiquity SMM

APRIL 4, 2023

Exploration / escape: drives engagement with TikTok (used by 34% of US adults), WhatsApp (21%), and Pinterest (18%). Similarly, TikTok is strongly associated with exploration, but can be a means for bragging. The post Three Reasons We Can’t Disconnect from Social Media appeared first on B2B Marketing Blog | Webbiquity.

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Social Media Strategies Summit

JANUARY 12, 2023

Higher education social media marketers face unique challenges. Read on for all the key takeaways: Overcoming Common Higher Ed Collaboration Challenges. Silos can be a challenge in any industry — let alone one with as many decentralized departments and units as higher ed. They know those platforms best,” she explains.

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Collaboration How To Education Team 224

Jon Loomer

NOVEMBER 29, 2022

After years of prioritizing my blog (I haven’t abandoned it!), At least one video will be published to TikTok, Instagram Reels, Facebook Reels, YouTube Shorts, and LinkedIn on most days. The vast majority of them are tutorials or discussions of an advertising tactic (mostly Facebook ads, but some TikTok, too).

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Video Marketing ROI Buy 201

Social Media Strategies Summit

JUNE 24, 2022

It’d be easy to dismiss Instagram Reels as a shameless TikTok clone. Additionally, research from Whistle Wise revealed that 87% of Gen Z TikTok users who have also used Reels for Instagram agree that the two platforms are the same. That doesn’t necessarily mean filming your CEO’s attempt to replicate the latest dance challenge.

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Examples Instagram Brands Transportation 165

Hootsuite

SEPTEMBER 25, 2023

Average Facebook engagement rate: 0.97% Average LinkedIn engagement rate: 1.47% Average TikTok engagement rate: 6.01% Average engagement rates: September insights 1. Average Facebook engagement rate: 0.97% Average LinkedIn engagement rate: 1.47% Average TikTok engagement rate: 6.01% Average engagement rates: September insights 1.

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Industry Engagement HootSuite Analytics 125

agora pulse

JANUARY 14, 2020

No, TikTok isn’t just for teens anymore. A lot of social media managers and marketers don’t know what to do with TikTok. But TikTok and its user base are rapidly growing. In Q3 of 2019, TikTok surpassed Facebook, Instagram, Messenger, and Snapchat for App Store and Google Play installs. How Can Brands Use TikTok?

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Keyhole.co

MARCH 8, 2022

Brands cannot underestimate the power of TikTok anymore. That’s because TikTok’s organic reach is unparalleled as compared to other social media platforms. Businesses everywhere and in all domains are looking to get engagement through TikTok marketing. What is TikTok marketing? International audience.

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Engagement Hashtag Influencer Trends 119

Buffer Social

MAY 4, 2022

Creating a successful blog really just requires being passionate about a certain topic — a characteristic you already possess as an ambitious entrepreneur! A blog can also be a low-cost way to elevate your small business’s reach and also build credibility with your followers, making it a win-win situation.

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Hootsuite

NOVEMBER 17, 2021

The number of likes your TikToks receive has a significant impact on the growth of your account—the number of followers, the views on each video, and even how much cash you can make if you’re monetizing your content. Here’s how to get more likes on TikTok. Why are TikTok likes important? Don’t get mad, it’s just a blog post.).

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SocMed Sean

FEBRUARY 15, 2022

TikTok may be taking over as the social network of choice for digital marketers. TikTok is a social media app that allows its users to create, share, and watch 15-second videos shot on mobile devices. TikTok's popularity has exploded since its 2016 inception. TikTok's popularity has exploded since its 2016 inception.

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Social Media Strategies Summit

APRIL 21, 2023

Whereas for TGR Creative, trends typically start as viral moments on TikTok. And how can we relate and translate our brand into that TikTok trend?” Inspired by the viral #BlackPantherChallenge in 2018, another movie challenge is sending kids to theaters to see characters that look like them on the big screen.

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Conversation Brands Authentication Trends 130

Social Media Strategies Summit

OCTOBER 3, 2019

By now, you’ve probably heard of the emerging social media site, TikTok. TikTok was also downloaded 1 billion times in 2018 , eclipsing Instagram’s 444 million downloads. So What Exactly is TikTok? TikTok is a social media app that allows users to post short-form lip-synced, music, talent, or comedy focused mobile videos.

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Social Media Strategies Summit

JULY 12, 2023

The Department of Health and Human Services had challenged the campaign to train 10,000 people in suicide prevention by the end of 2022. That led to the unlikely creation of DJ Xtinguish: DJ Xtinguish debuted on TikTok, leveraging some of the platform’s hottest dance trends to reach and engage younger audiences.

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Later

MAY 6, 2020

With the popularity of the viral video app skyrocketing, now’s the time to get more followers on TikTok! From leveling up your posting schedule to taking part in challenges, and optimizing your hashtags, the creative ways to gain followers and build a TikTok community are endless. Content really is king on TikTok.

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How To UGC Hashtag Trends 86

Keyhole.co

SEPTEMBER 13, 2023

billion users, TikTok is set to be the next big social media platform after Instagram. But with tons of businesses flocking to expand their TikTok presence, how do you reach the relevant audience? That’s where the right TikTok hashtags can help you. You need a solid TikTok hashtag strategy to detect the right ones.

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Later

FEBRUARY 15, 2021

If you’re not using TikTok yet, you could be missing out on a huge platform for growth. And as that number grows, now’s the perfect time to learn how to use TikTok. How to Use TikTok. What is TikTok? How to Set up a TikTok Account. How to Create Content for TikTok. How to Use TikTok for Your Brand.

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Social Media Strategies Summit

MAY 11, 2023

Harvey Mudd College enlisted one of its sophomore engineering students to create this video, which the institution shared on Instagram and TikTok: @hmcadmission A day in the life of an HMC sophomore! For instance, Brandeis University challenged current students to participate in a dorm decorating competition.

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Education Examples UGC Content 172

Social Media Strategies Summit

NOVEMBER 30, 2022

million on TikTok by simply being himself. It challenged teenagers to test their attention spans. It sounds like a challenging brief, but Kia nailed it by telling the story of an electric car owner adopting a cute little robot doggo. Francis Bourgeois is a great example. million followers on Instagram and 2.7

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Social Media Strategies Summit

DECEMBER 16, 2022

With that in mind, we gathered an expert panel of higher ed marketers to discuss the best practices, key learnings, and unique challenges related to working with students. Kelly accepts that her students often have a better grasp than her about what will resonate with a student audience — particularly when it comes to TikTok.

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Later

MAY 26, 2021

Popular TikTok users, creators, and brands all have one thing in common: that coveted blue checkmark. And while you might think TikTok verification is simply a status symbol, it’s so much more. But how does TikTok dole out those blue ticks? With over two billion global downloads , TikTok’s marketing potential is huge.

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SocMed Sean

JANUARY 13, 2022

TikTok has been taking the world by storm. For TikTok’s outsiders though, it may be considered a silly or even strange app, but trust me when I say that TikTok can be anything you make of it-- you just have to let your creativity loose. But what is TikTok, exactly? So how can you get started with creating TikTok content?

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Social Media Strategies Summit

JUNE 3, 2022

Regarding social media, the most challenging thing is not having someone on our team whose sole job is social media. For personal use, I love Twitter and TikTok. I love TikTok because OMG, so many laughing babies, and the one guy who records things that happen “only in Florida, good thing I have my flip phone.”

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Newsletter Project Aggregator Team 218

Keyhole.co

JULY 27, 2023

After Twitter rebranded itself to X on Sunday, TikTok released a full-fledged blog introducing its latest text-only post feature. This was a wildcard entry into the text-heavy world, considering TikTok’s bread & butter is short-form video. Or will TikTok integrate comments into text posts to form threads of their own?

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Keyhole.co

SEPTEMBER 12, 2023

In the past few years, TikTok has transformed from a fun and quick video-sharing app to a potent marketing platform. From trending challenges to the immense potential of campaigns going viral, TikTok is the perfect platform to scale your social marketing efforts. However, TikTok has many business pages across industries.

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Pixlee

OCTOBER 14, 2021

Is your brand active on most social media platforms, but you’re not sure whether you should invest in a TikTok strategy , too? TikTok is not going anywhere anytime soon, so let’s get into the best brand strategies to harness engagement and community on TikTok. Why Invest in TikTok Marketing. billion in 2021. Funny skits.

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Strategy Brands UGC Apparel 86

Later

AUGUST 6, 2021

TikTok is piloting TikTok Stories — a new way to share creative content on the popular platform. Mirroring many of Instagram Stories’ features, a select group of TikTok users will be able to post short-lived, “vanishing” content to the platform for the first time. TikTok Stories. How to Get Access to TikTok Stories .

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Communities Instagram Groups Groups 118

Hootsuite

MAY 18, 2023

Common examples of short-form videos include TikTok videos, Instagram Stories and Reels, YouTube shorts , and Snapchat Spotlight and stories. Today, TikTok is the most downloaded app in the world , and ranks number one for consumer spending according to a report by data.ai. All you need is a smartphone and a good idea.

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Hootsuite

NOVEMBER 10, 2021

At a glance, it might seem like TikTok is simply a platform for comedy sketches and dancing moms, but the business opportunities on TikTok are juicy. After all, TikTok has 1 billion monthly active users. And with the launch of TikTok Shopping , the commercial potential here only continues to grow. Get to know TikTok.

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How To Hashtag Trends Analytics 143

Later

MAY 6, 2020

Brands on TikTok are quickly finding their groove on the most talked about, most downloaded, and most addictive social media app. As one of the most downloaded apps in over 40 countries, TikTok’s popularity is growing by the second, with brands looking to tap into new audiences around the world. Why Your Brand Needs TikTok.

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Pixlee

AUGUST 10, 2020

TikTok marketing is one of the top new tactics for video-obsessed marketers to try in 2020. Even if you’re a little late to the social media party and just learning how to use TikTok for marketing, understanding this channel isn’t difficult. . Creating Compelling Content on TikTok. Challenges . Native Ads.

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Buffer Social

OCTOBER 17, 2023

But it also understands what type of language performs best on each platform, crafting more formal posts for LinkedIn, shorter updates for TikTok, and longer, more personal posts for Facebook. Text overlays for TikTok : Elevate your TikTok videos with text overlays. Oh, and there's one more thing… Fancy a challenge?

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Social Media Hashtag Training Curation 84

Sprout Social

FEBRUARY 2, 2023

In 2022, Figo Pet Insurance went all-in on their organic TikTok strategy. Practice makes perfect Bridgett Colling, Director of Marketing and Communications at Figo, saw the opportunity to expand her brand’s TikTok presence. So, that’s the approach we took to TikTok.” Sometimes relating to your audience can be a challenge.

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Keyhole.co

NOVEMBER 13, 2023

With an astounding 2 billion downloads , TikTok has transformed from a fun, spirited app into a substantial player in brand marketing and monetization. The answer is simple — TikTok SEO. It is becoming more and more popular for search, with 40% of Gen Z using TikTok for search instead of going to Google Maps or Search.

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Pixlee

SEPTEMBER 10, 2021

TikTok is one of the fast-growing social media platforms over the past few years. Ltd, TikTok has recently been outgrowing other video apps such as Instagram and Snapchat. TikTok’s unique features are what attract many users from different backgrounds to use the app. Take Advantage of TikTok Influencer Marketing.

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Hashtag Real Estate Influencer Feed 73

Keyhole.co

JULY 18, 2023

If your business is yet to market itself on TikTok, you are missing a trick. TikTok is the most downloaded app of all time, hitting over 2 Billion downloads since its launch in September 2016. So, TikTok boasts a big audience. TikTok users are active and engaged – the perfect marketing combination. Engagement.

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Hootsuite

DECEMBER 15, 2021

Like in the fashion world, TikTok trends come in and out of style, fast. So how do we keep up with the latest TikTok trends? If you’re looking for inspiration, read on: we’ve put together a guide to the best TikTok trends of 2022. What is a TikTok trend? A TikTok trend can be a sound, hashtag, dance or challenge.

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