Buffer Social

JUNE 21, 2022

We have a brand-new integration that enables you to publish content directly from Buffer to TikTok. You might have noticed that we’ve started talking about TikTok more on our blog, in our emails, and on social media. We’ve also been thinking deeply about TikTok from a Buffer customer’s perspective.

Video 90

Video Publishing Review Mobile 90

Jon Loomer

SEPTEMBER 27, 2023

I started this website in 2011 and wrote 600 blog posts during the first two years. I applied much of what I learned with blogging to short-form video creation. I like to think I’m pretty good at blogging and creating videos, but that’s ultimately not why I’ve succeeded at it and so many others have failed.

Content 181

Content Metrics Video Publishing 181

Hootsuite

MAY 18, 2023

Common examples of short-form videos include TikTok videos, Instagram Stories and Reels, YouTube shorts , and Snapchat Spotlight and stories. Today, TikTok is the most downloaded app in the world , and ranks number one for consumer spending according to a report by data.ai. All you need is a smartphone and a good idea.

Video 112

Video HootSuite How To UGC 112

Hootsuite

APRIL 11, 2022

Do you have a trusted box of TikTok tools? As of 2021, TikTok had 78.7 The answer is likely a solid TikTok creator tool kit. So, we’ve compiled a list of Hootsuite expert-approved TikTok tools. We’ve got you covered, from scheduling to analytics, engagement, editing, and ads. TikTok scheduling tools.

Tools 110

Tools HootSuite Marketing Analytics 110

Social Media Strategies Summit

JULY 16, 2022

Want to start advertising on TikTok? For many brands, TikTok is no longer the hot new thing in social media; it’s become a staple of their marketing strategies. TikTok might have made its name through dance challenges, but today it’s become much more actionable. 66% of users agree TikTok has helped them decide on a purchase.

How To 200

How To Template Templates Metrics 200

Hootsuite

JANUARY 2, 2024

Web traffic from social accounts: How many visits to your website are referred from social posts or your social profiles. Fortunately, we’ve got a whole blog post on finding your target market that can point you in the right direction. Create a consistent posting schedule Humans are creatures of habit.

Social Media 105

Social Media Strategy HootSuite Hubspot 105

Social Media Strategies Summit

MAY 27, 2022

In this article, we’ve rounded up our favorite social media tools across five key categories: Scheduling. Social Media Scheduling Tools. Small social media teams simply don’t have the time to post content several times a day across multiple platforms. Scheduling is one of the most popular use cases for social media tools.

Team 219

Team Tools Social Media HootSuite 219

Sprout Social

FEBRUARY 2, 2023

In 2022, Figo Pet Insurance went all-in on their organic TikTok strategy. They started posting four to five videos a week on the platform (an impressive goal for their scrappy team!) Practice makes perfect Bridgett Colling, Director of Marketing and Communications at Figo, saw the opportunity to expand her brand’s TikTok presence.

Social Media 110

Social Media Insurance ROI Meme 110

Hootsuite

NOVEMBER 29, 2022

What if I told you that TikTok SEO can help your content reach more people and even make your videos go viral? If you’ve been sleeping on your social media SEO strategy , this blog is for you. Bonus: Get a free TikTok Growth Checklist from famous TikTok creator Tiffy Chen that shows you how to gain 1.6 Fancy that!

SEO 114

SEO Video Microblogging How To 114

Hootsuite

JUNE 28, 2022

Social media scheduling tools are some of the most useful items in a social media manager’s toolbox, whether you work at a small startup or a multinational enterprise. That’s because the best social media scheduling tools can save you time, streamline your work, and help you grow your social media presence.

Social Media 114

Social Media Tools HootSuite Tweetdeck 114

Social Media Strategies Summit

APRIL 8, 2021

But you’d be wrong because lurking in the seventh spot is TikTok. Over the last 18 months, global search interest in Instagram has more or less stagnated, whereas TikTok’s has seen an eightfold increase. If Instagram Stories were a straight copy of Snapchat , Instagram Reels is an effort to replicate TikTok. Ever used TikTok?

Instagram 233

Instagram Brands Real Estate Remix 233

Buffer Social

JULY 10, 2023

In this blog, we're comparing Buffer and Tailwind, two popular platforms, to help you make an informed decision based on their key differences. In contrast, Buffer supports 10 channels, including LinkedIn, Mastodon, Twitter, TikTok, Shopify, and Google Business Profiles, with YouTube coming soon. No problem. That’s fine.

Comparison 71

Comparison Social Media Marketing YouTube 71

Social Media Strategies Summit

JUNE 3, 2022

As the associate director of communications and marketing, I write, edit, and copyedit everything from articles for our alumni magazine to our social media posts. Still, we’ve already seen an approximately 2% increase in IG post engagement compared to the same period from the previous year (pre-student photographers). Time management!

Newsletter 218

Newsletter Project Aggregator Team 218

Hootsuite

FEBRUARY 15, 2024

This blog shares some bright ideas and social video best practices you can use to light up your feed. Use SEO tactics on your video channel Social media platforms like TikTok and YouTube use algorithms to determine which content is shown at the top of the feed. Notice how the CTA in the post below is in red? What’s that?

Video 74

Video Social Media Tips HootSuite 74

Buffer Social

MAY 30, 2023

Social media management tools are a game-changer for those looking to post consistently, but not all tools are created equal. In this blog, we'll compare Buffer with Later to help you decide which one best suits your needs. In comparison, Buffer’s equivalent plan offers unlimited posts and full analytics.

Social Media Management 68

Social Media Management Social Media Tools Class 68

Hootsuite

AUGUST 22, 2023

From content ideas to scheduling and auto-publishing your content, an Instagram planning app is an extraordinary asset when it comes to getting organized and saving time. In this blog post, we’ll go over some of the most popular Instagram planning tools and compare their features, integrations and prices.

Instagram 64

Instagram HootSuite Hubspot Marketing 64

Hootsuite

JULY 4, 2022

There’s one question we get asked ALL the time: Should my business be on TikTok? This blog post wouldn’t be very helpful if we left it at that though, would it? Questions to ask yourself before joining TikTok. New ones crop up all the time, so what’s so special about TikTok?

Questions 104

Questions Banking Insurance HootSuite 104

Hootsuite

JUNE 6, 2022

Unlike most social media platforms, TikTok lets creators collaborate on content, often in real time. This level of interactivity sets TikTok apart, but the app’s native video editing tools can take some getting used to. If you don’t know how to Stitch on TikTok (or even what a stitch is), we can help!

Examples 105

Examples Tips How To Film 105

Buffer Social

FEBRUARY 8, 2022

TikTok was the most downloaded app of 2021. Did any of us at Buffer predict such a rapid rise when TikTok first landed on our radar? The first mention of TikTok was by Ash Read , our former Head of Content, in August of 2018. TikTok had just acquired Musical.ly TikTok had just acquired Musical.ly

Notification 74

Notification Mobile Small Business Tumblr 74

Hootsuite

APRIL 25, 2023

In it, we’ll show you how data can help you pick where to post. Organically, you can build a profile page, publish posts, create an event, and engage with people through groups. View this post on Instagram A post shared by Shannon Lynch (@shannon_lynch_homes) Notice how the agent placed themself in the video.

Real Estate 98

Real Estate Platform Social Media HootSuite 98

Hootsuite

OCTOBER 12, 2023

Text-only posts on…TikTok? With recent updates to Threads and X, TikTok has introduced text posts up to 1,000 characters long, allowing users to get creative in the comments and captions and in the video. Minute 10-15: Share or schedule content Now, it’s time to share the content you’ve created. and 12 a.m.

Social Media 120

Social Media HootSuite How To Template 120

Keyhole.co

MAY 26, 2023

It’s no secret that the world is addicted to scrolling posts on TikTok. Despite the backlash of being banned in several countries, TikTok’s popularity stayed deep-rooted. It’s not like you post 5 videos and become an overnight sensation. Why does it matter when you post on TikTok?

Analytics 52

Analytics Trends Activities Engagement 52

Hootsuite

JANUARY 18, 2024

And if you’re considering just signing up for everything and cross-posting across all the platforms, we’ll just tell you right now: please don’t.) A magazine targeting senior citizens, on the other hand, would be wasting its time posting on youth-oriented TikTok … while cool-girl makeup brand Glossier is right at home on the platform.

Social Media 121

Social Media Tips HootSuite Marketing 121

Buffer Social

MAY 4, 2022

But you don’t have to be the perfect wordsmith to write compelling and engaging posts. Creating a successful blog really just requires being passionate about a certain topic — a characteristic you already possess as an ambitious entrepreneur! Why start a blog for your small business?

Small Business 84

Small Business Journal How To Tumblr 84

Ignite Social Media

MAY 25, 2021

Studies have shown Reels can serve as a valuable tool for your brand whether they are used as a testing space for TikTok or to add a little spice into your brand’s newsfeed. Before we begin, it’s still worth the reminder to point out that Instagram does not optimize Reels that include a watermark (*cough* TikTok watermarks *cough*).

Instagram 172

Instagram Engagement Content Tips 172

Hootsuite

MARCH 16, 2023

TikTok’s Ad Library, part of the TikTok Creative Center , is an excellent resource for advertising on TikTok. Bonus: Use our free TikTok engagement rate calculato r to find out your engagement rate 4 ways fast. Bonus: Use our free TikTok engagement rate calculato r to find out your engagement rate 4 ways fast.

Library 94

Library Hashtag Trends Analytics 94

Hootsuite

MAY 25, 2023

63% of Realtors use social media to promote listings Social media posts are ideal for sharing home listings with a large group of people. Whether you’re making a TikTok video or creating an Instagram photo carousel , the visual nature of social media allows Realtors to easily showcase a property. Another 30% voted for MLS.

Real Estate 95

Real Estate Statistics Social Media HootSuite 95

Hootsuite

NOVEMBER 7, 2022

They exist to sort the massive volume of content posted every day and show each user the content they are most likely to engage with. In this post, we’ll answer the question of how social media algorithms work. There’s a reason why the main TikTok user feed is called the For You Page. TikTok algorithm. Popularity pops.

Social Media 137

Social Media HootSuite Trends Feed 137

Hootsuite

DECEMBER 5, 2022

Is TikTok taking over the world? We’ve gathered up a list of the best TikTok tips and tricks: think getting views, increasing engagement, monitoring comments and using TikTok Live. We’ve gathered up a list of the best TikTok tips and tricks: think getting views, increasing engagement, monitoring comments and using TikTok Live.

Tips 117

Tips HootSuite Hashtag Trends 117

Hootsuite

SEPTEMBER 6, 2023

You’ve got the skills , you’ve created a kickass resume and portfolio , you’ve scheduled an interview. This blog post covers frequently asked questions and what kinds of answers employers are looking for. Outline goals, time frame, scheduling, photo and video assets, copy and anything else you’ll need to create awesome content.

Social Media Management 102

Social Media Management Questions Social Media HootSuite 102

Sprout Social

APRIL 4, 2023

Also known as disappearing content, Instagram, Facebook and TikTok stories are all examples of ephemeral content. They are displayed at the top of the newsfeed and allow users to add filters, stickers and text to their posts. TikTok stories TikTok stories , also known as TikTok moments, are videos that stay on your feed for 24 hours.

Strategy 117

Strategy Content How To Marketing 117

Hootsuite

AUGUST 22, 2023

In this experiment, we tested some popular social SEO tips to see if they worked on TikTok and Instagram. Well, like the ones we talk about in this Instagram SEO video: This post will answer whether or not targeting content to specific high-volume keywords can help boost your video’s performance on TikTok or Instagram.

SEO 89

SEO Social Media HootSuite Instagram 89

Hootsuite

JANUARY 24, 2023

Have you ever wanted to become a TikTok influencer? Some of TikTok’s top influencers make thousands of dollars daily with sponsored posts and featured content. Bonus: Get a free TikTok Growth Checklist from famous TikTok creator Tiffy Chen that shows you how to gain 1.6 What is a TikTok influencer?

Influencer 101

Influencer How To HootSuite Trends 101

Later

JUNE 26, 2020

Almost everyone is comparing Instagram Reels to TikTok! So what is Instagram Reels, and how does it line up against TikTok? Find out everything you need to know in this blog post: What is Instagram Reels? Similar to TikTok , users can record 15-second video clips set to music and share them to Stories.

Instagram 145

Instagram comScore Features Video 145

Social Media Strategies Summit

FEBRUARY 9, 2023

Figure Out Your Approval Process You know the sort of content you’re going to post and where you’ll post it. We’re looking to give a little bit more ownership to the programs, invest them in the process of how to submit ideas or social media posts.” But how does it work in practice?

Social Media 200

Social Media Energy How To Tweetdeck 200

Later

NOVEMBER 20, 2020

It’s official — TikTok Scheduling is here. TikTok Scheduling is now available in Early Access mode on our Starter, Growth, and Advanced plans – so you can v isually plan and schedule your TikTok videos in advance! Looking to grow your following and attract potential customers on TikTok?

Hashtag 63

Hashtag Notification Mobile Video 63

Later

JULY 2, 2021

Ready to go live on TikTok? Going live on TikTok is a great way to increase your engagement and reach new audiences on the app. Below we’re breaking down everything you need to know to go live on TikTok: Table of Contents: How to Go Live on TikTok (Step-by-step). How Many Followers Do You Need to Go Live on TikTok?

How To 126

How To Film Hosting Notification 126