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What A CMO Wants. What A CMO Needs.

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Our good friends over at Bazaarvoice decided to take a swipe at this question, and released the results in a nine page (and free!) This is the second time that Bazaarvoice has conducted this survey with The CMO Club and in that short time, the attitudes of the CMO towards Social Media is already starting to change and take shape.

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The Big(ger) Marketing Shift

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Bazaarvoice says that between 75% - 80% of all online shoppers read online customer reviews (or peer reviews). Now, ask yourself this question: is your overall Marketing and Communications strategy really speaking to this kind of consumer? Tags: bazaarvoice. What are you going to do about it? brand evangelist. brand loyalty.

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When The Going Gets Tough

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My friends at Bazaarvoice have a very interesting human resources policy that they call, "the ride home" : if someone no longer wants to work at the company, they pay them a couple thousand dollars to leave. These are core questions that will shift the focus from the work and the supervisors to you. Think about thriving.

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How to Make the Zero Moment of Truth Work for You

Buzz Marketing for Technology

If people are searching for your brand online with questions, you’d better have useful and engaging answers for them—because if you don’t, your competition surely will. According to a Bazaarvoice study, 80% of online reviews on a given retail site are written by the top 20% of the site’s most committed and loyal customers.

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Word of mouth marketing: how to drive conversations and sales at the same time

Sprout Social

Good question! Food for thought: recent research from Bazaarvoice notes that recommendations from everyday social media users (36%) are the most meaningful to consumers, handily beating out influencers and even subject matter experts. What are some examples of word of mouth marketing? I only use two things: @ahrefs @clearscope.

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All the Ways to Run a UGC Social Media Campaign

Ignite Social Media

According to a report by BazaarVoice , shoppers that interact with UGC are 97% more likely to convert than customers who do not. This blog post will highlight key questions to answer as you are crafting the perfect campaign. UGC (user generated content) has been a buzz word in social media for a while now. What type of UGC do you want?

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Selling on Instagram: Everything you need to know

Sprout Social

Platforms such as Bazaarvoice , Pixlee and Dash Husdon each represent all-in-one social selling tools for brands interested in turning their Instagram accounts into storefronts. For example, consider how you can show off your products while asking your followers a question. Shoppable Instagram tools. See how that works?

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