article thumbnail

What A CMO Wants. What A CMO Needs.

Twist Image

Our good friends over at Bazaarvoice decided to take a swipe at this question, and released the results in a nine page (and free!) This is the second time that Bazaarvoice has conducted this survey with The CMO Club and in that short time, the attitudes of the CMO towards Social Media is already starting to change and take shape.

article thumbnail

Word of mouth marketing: how to drive conversations and sales at the same time

Sprout Social

Good question! Either on-site, social media, Google or third-party review aggregators. Review aggregation sites are crucial for software brands, as is Google search. Other priority tasks to take care of as you keep an eye on your mentions include: Responding to all customer questions, comments and concerns.

article thumbnail

All the Ways to Run a UGC Social Media Campaign

Ignite Social Media

According to a report by BazaarVoice , shoppers that interact with UGC are 97% more likely to convert than customers who do not. This blog post will highlight key questions to answer as you are crafting the perfect campaign. UGC (user generated content) has been a buzz word in social media for a while now. What type of UGC do you want?

UGC 60
article thumbnail

UGC and Social Hubs: #DigitalPR Chat with Alicia Whalen

Proactive Report

Bazaarvoice). Q1: We’re talking today about social aggregation. What exactly is social aggregation and how does it fit into Digital PR? . There are many ways to aggregate and inject social media content that go beyond just one social hub though. Q5: Switching questions as we are on the subject of trust.

UGC 40
article thumbnail

UGC and Social Hubs: #DigitalPR Chat with Alicia Whalen

Proactive Report

Bazaarvoice). Q1: We’re talking today about social aggregation. What exactly is social aggregation and how does it fit into Digital PR? . There are many ways to aggregate and inject social media content that go beyond just one social hub though. Q5: Switching questions as we are on the subject of trust.

UGC 40