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New video: The Art of Social Selling

Koka Sexton

Hootsuite came to San Francisco a few months ago to film a piece on social selling. We filmed for about an hour and what they released was amazing (of course I’m biased). If you’re a B2B sales pro, you know the world’s largest professional social network has become one of your most important resources.

Video 88
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The 2024 Guide to Social Media Strategy for Executives

Hootsuite

Whether you’re B2B or B2C, your customers want to engage with humans on social media. 56% of customers want more relatable, personable content from brands on social, but 48% of brands are still posting self-promotional content multiple times a week. Easy: be active on social media. Easy: be active on social media.

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Nine Winning Digital Marketing Strategies From The B2B World

Webbiquity SMM

But what does this mean for brands, especially B2B vendors, that have traditionally relied on more conservative means of attracting their audiences? The rules of the game are changing, and establishing a digital presence has gone well beyond having a basic website and occasionally updated social media pages. Dig right in!

B2B 198
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19 Noteworthy Stats About Instagram, LinkedIn, and Twitter Marketing

Webbiquity SMM

But like detectives Gamble and Hoitz , the “other guys” of social networks may be more effective even if less flashy. The analogy is not to suggest any of those networks approach Will Ferrell levels of awkwardness.). Image credit: The Oracle of Film. Pew Research Center ). 59% of Instagram users in the U.S.

LinkedIn 183
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5 Secrets to Better Brand Engagement on LinkedIn

agora pulse

When it comes to B2B and B2C companies, brand engagement on LinkedIn is the holy grail. What’s more, the network is known for being a serious spot for acquisition, retention and recruitment. Over half of all social traffic to B2B sites comes from LinkedIn. Film your company party or awards ceremony.

LinkedIn 144
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5 Reasons TikTok is Intimidating (in the BEST Way Possible)

Hootsuite

The best equipment for filming is something you’ve already got: a mobile phone. B2B businesses (and lots of service-based companies too) often operate in very niche areas with very niche audiences. On other networks, this works against you. And few businesses are better positioned to create educational content than B2B brands.

B2B 97
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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

RT @jaybaer: 5 Simple Ways to Turn Helpfulness Into Marketing Gold: [link] [link] Foundora 5 Ways to Turn Helpfulness Into Marketing Greatness – [link] By @jaybaer [link] Deirdre Reid, CAE 5 Ways to Turn Helpfulness into Marketing Greatness (by @jaybaer) [link] [link] Jack Scharff How can b2b apply? As fort he first steps.