Convince & Convert

AUGUST 16, 2010

Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. Ive founded 5 companies, and spent 15 years running digital marketing agencies.

Newsletter 114

Newsletter Social Media Alltop Social CRM 114

Convince & Convert

JUNE 22, 2010

New research from White Horse of 104 companies found that in 86% of companies, executives are not using social media. Would a company launch a major television campaign if the CEO had never watched TV? If anything, social media is MORE important for B2B companies than it is for B2C companies.

Social Media 130

Social Media B2B Company Consultant 130

Convince & Convert

SEPTEMBER 7, 2010

I wonder how Stratten feels about companies servicing customers differently , based on their online influence? I’ve even left the stat breakdown public so you can see all the views are organic, not off-shored to get views (like some video companies have done). His self-deprecation adds a hilarious, warm tone throughout.

Review 115

Review Social Media Social CRM Consultant 115

Koka Sexton

MARCH 2, 2011

After joining and getting waist deep in building strategies around engaging our customers and prospects using social media, a few things became very clear to me. One was that this company has hit on something very hot, giving sales people actionable trigger events to drive business conversations and decisions.

Training 66

Training Social Media Social CRM Education 66

Oktopost

JULY 27, 2021

If you’ve ever gone searching for information on the internet about a product you were interested in buying, you’ve replicated one of the critical parts of the B2B customer purchasing journey. By marketing through search engine results and paid search advertising, a company can capture high-quality leads with intent to buy.

B2B 118

B2B Marketing SEO Engineering 118

Convince & Convert

AUGUST 2, 2010

Other instructors include the awesome Mari Smith , Brian Solis , Paul Dunay , my brilliant pal Jeff Widman from BrandGlue , Darren Rowse from ProBlogger , my friend MIke Stelzner (founder of Social Media Examiner ), and a bunch of other great folks, including a lot of specific case studies (even B2B!).

Facebook 121

Facebook Social CRM Consultant MySpace 121

Convince & Convert

FEBRUARY 15, 2010

But, if email marketers don’t actually use the data they have at their disposal to increase message relevancy, then the email versus social debate become more viable. Unify Your Team The first step is for companies to devise a coordinated strategy that uses email and social communication synergistically. Im Jay Baer.

Social Media 114

Social Media Strategy Social CRM Newsletter 114

Convince & Convert

JULY 5, 2010

arikhanson [link] Mike Cassidy RT @jaybaer: I Get By With a Little Help From My Friends [link] honored to be in such great company! link] Hot In Marketing I Get By With a Little Help From My Friends | Convince & Convert News | Social Media Consulting – Convince & C. Thomas for five days.

Community building 116

Community building Social CRM Consultant Posterous 116

Convince & Convert

JULY 27, 2010

First of all, tremendous thanks to the incredible team of guest bloggers who did an amazing job keeping the content fresh, and the conversation lively. Mike Cassidy made me (and a lot of other people) think differently about the intersection of social media strategy , and business objectives. Retweets are up. RSS subscriptions are up.

Social CRM 117

Social CRM Consultant Blogger MySpace 117

Convince & Convert

JUNE 17, 2010

Convince & Convert [link] #marketing #b2b [link] Assurance RT @ldiomede RT @jaybaer: Is Your Twitter Addiction Paying Off? Convince & Convert [link] #marketing #b2b [link] Evan E. Ive founded 5 companies, and spent 15 years running digital marketing agencies. Roberts @njmirolo Always fun!

Twitter 125

Twitter Metrics Social CRM Consultant 125

Convince & Convert

MAY 12, 2010

I feel like the other guy in the story- will you try social media if I give you some great case studies? Could I get you to reply to the people who like you and your company on Facebook if we can demonstrate that it strengthens your brand recognition? Ive founded 5 companies, and spent 15 years running digital marketing agencies.

Consultant 121

Consultant Social CRM MySpace Social Media 121

Convince & Convert

FEBRUARY 23, 2010

February 23rd, 2010 |Written By: Jay Baer | View Comments Tweet Is your social media program about asking, or answering? there’s a schism coming in social media between companies using it for marketing, and companies using it for customer service and CRM.

Social Media 117

Social Media Strategy Social CRM Company 117

Convince & Convert

MAY 4, 2010

I’m delighted to have had the chance to interview technology consultant and author Phil Simon about how technology and social media adoption is changing companies. Do you see social media participation as one of the hurdles businesses now need to successfully clear? Measuring social media is viable, but not obvious.

Social Media 116

Social Media Strategy Consultant ROI 116

Convince & Convert

FEBRUARY 11, 2010

I wonder how much web apps produced in the same month?) – Apple may take a 30% cut, but conversely developers KEEP 70%. Is that due to the natural progression of success (all big companies are eventually vilified) or a fundamental shift in Apple's brand promise as ultra hip and very convenient?

Social Media 113

Social Media Strategy Apple iPhone 113

Convince & Convert

FEBRUARY 24, 2010

because through social media, customers are praising and criticizing companies in public in a way that requires marketing to triage and respond. All of this is happening to companies (maybe yours) every minute of every day. If a consumer emails a company, we’ve trained them to expect a response in a day or so.

Compete 115

Compete Conference Organization Social CRM 115

Convince & Convert

JUNE 29, 2010

[link] Doug Braun Cognitive Surplus – Use Social Connectivity to Change the World: [link] (Good assessment @cshirky @jaybaer) [link] Bob Leonard Turn off your TV. Convene, converse and collaborate. Ive founded 5 companies, and spent 15 years running digital marketing agencies.

RSS 118

RSS Collaboration Social CRM Consultant 118

Convince & Convert

MAY 13, 2010

I think Charlene Li may have coined this one) The goal of social media is to turn customers into a volunteer marketing army. Social media allows big companies to act small again. Social media creates kinship between companies and customers, and kinship equals purchase intent. It’s not viral unless it is.

Social Media 151

Social Media Strategy Social CRM Consultant 151

Convince & Convert

AUGUST 24, 2010

Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. Ive founded 5 companies, and spent 15 years running digital marketing agencies.

Social CRM 111

Social CRM Consultant MySpace Social Media 111

Convince & Convert

JULY 20, 2010

Through their inquiries for, and conversations about content, the public is telling us what they want online in record volume, and nearly in real time. All you need is a keyword research tool and access to about any social media monitoring tool to listen and improve your content creation efforts. Easy – you listen! – Thanks Mike!

Social Media 139

Social Media Strategy Consultant Blogger 139

Convince & Convert

AUGUST 19, 2010

All of these tactics can work together seamlessly to create a robust, optimized content marketing engine that pays real dividends in increased website traffic, and conversions. Note to readers: all of these companies are Convince & Convert clients. As Brian Solis has written about a lot, social optimization needs to be simple.

Social Media 140

Social Media Strategy Tourism Social CRM 140

Convince & Convert

FEBRUARY 10, 2010

Tip of the Iceberg Unlike enterprise-class social anthropology services like Rapleaf , Flowtown is incredibly easy-to-use, and is tuned for the do-it-yourself marketer. “We want to be the mint.com of social marketing,&# says Ethan Bloch , co-founder of the San Francisco based company.

Social Media 127

Social Media Marketing Social CRM Consultant 127

Convince & Convert

JULY 26, 2010

Each of the 27,000 companies that use the service had the same goal – to share their pitch. The more one company shares their pitch, the more views it has, the more backlinks it provides, and so on. Ive founded 5 companies, and spent 15 years running digital marketing agencies.

SEO 115

SEO Social Media Consultant Social CRM 115

Convince & Convert

JULY 28, 2010

When I discuss this concept with companies, however, too often I hear something in the realm of “we don’t know what to provide our customers that would be helpful.&# Try to return something to your own company. 5 excellent points that a company can (should!) 5 excellent points that a company can (should!)

Social Media 148

Social Media Strategy Consultant B2B 148

Convince & Convert

MAY 27, 2010

In that spirit, here are some interesting updates from companies and tools I’ve written about previously here at Convince & Convert. This was an item requested by approximately 125% of Swix’ customers, and the company was finally able to pull it off. agencies, you should be experimenting with this too).

Consultant 122

Consultant Metrics Social Media Social CRM 122

Convince & Convert

FEBRUARY 19, 2010

[link] Ayman Rakha Turn the Tables on Social Media with NutshellMail: [link] [link] MyCrowd.ca RT @AymanRakha – Turn the Tables on Social Media with NutshellMail: [link] [link] Doug Braun This sounds very useful. Ive founded 5 companies, and spent 15 years running digital marketing agencies. I'm going to try it!

Social Media 115

Social Media Social CRM MySpace TweetBeep 115

Convince & Convert

JULY 6, 2010

She leads the agency’s social media group, and has more than 20 years experience in consumer, technology, B2B and social media marketing. Yet before a crisis erupts, no matter what the root of the issue, companies should cushion themselves by leveraging the good work they’re already doing. Don’t be Shy.

CSR 137

CSR Social Media Strategy Consultant 137

Convince & Convert

AUGUST 31, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is Social Conversation a Myth?

Conversation 116

Conversation Social Media Social CRM Consultant 116

Convince & Convert

MARCH 10, 2010

The Best of Twitter 20 From the forward: I’m sitting in a ballroom in Indianapolis in September, 2008 watching Joseph Jaffe give a masterful presentation on social media transforming corporations, when I come upon the idea to interview him on Twitter. Ive founded 5 companies, and spent 15 years running digital marketing agencies.

Social Media 116

Social Media eBook Strategy Social CRM 116

Convince & Convert

JULY 14, 2010

Losing in social media can be akin to the experiences of companies like Kraft, Nestle, and BP in the social media realm. At the very least those companies are engaged in the conversation and have a strong awareness of the perceptions of their brand. There is nothing new about social media; it's just modern WoM.

Social Media 134

Social Media Strategy Metrics Organization 134

Convince & Convert

APRIL 28, 2010

Because our behaviors on the social Web leave a noticeable fingerprint, smart companies can modify the way they engage and interact with us, based on our social graph, purchase history, etc. But now, social media is enabling companies to make influencer outreach a foundational marketing tactic.

Social Media 147

Social Media Strategy Influencer Social CRM 147

Convince & Convert

MAY 5, 2010

Companies didn’t seem to understand where she was, who she was, or what she wanted. Says Lisa Beatty, “We want to bring women into the conversation, but also into the solution. John & Partners can have conversations with major brands that perhaps wouldn’t put the mid-sized agency on their radar otherwise.

Social Media 125

Social Media Case Study Strategy Study 125

Convince & Convert

FEBRUARY 5, 2010

thanks, Kathy [link] jaybaer Although it's my usual practice, I'm not going to reply to each comment, since this isn't a very conversational blog post. Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web.

Disqus 109

Disqus Social CRM Patterns Consultant 109

Convince & Convert

MARCH 4, 2010

Blogging for Commerce Related to the first, but commerce-oriented blogs are more interested in conversion events than in traffic generation. Blogging for Community These blogs seek to guild a consistent readership that interact with the blogger(s) and advocate on behalf of the content on other social outposts.

Metrics 130

Metrics Strategy How To Tourism 130

Convince & Convert

MARCH 25, 2010

You’ll be able to easier understand how these events drive social success using Swix. On the ROI front, Swix CEO Scott Lake ( @scottica ) told me that the company puts as much emphasis on tracking the “I&# as they do the “R&#. Ive founded 5 companies, and spent 15 years running digital marketing agencies.

Social Media 117

Social Media Strategy Statistics Metrics 117

Convince & Convert

JULY 21, 2010

Remember all the hubbub last fall when the FTC released its Guidelines for Blogging and Social Media ? Companies must also uphold privacy laws. link] #agchat [link] Judy Kane Social Media Lawsuits are coming. Ive founded 5 companies, and spent 15 years running digital marketing agencies. The Lawyers R Coming. Im Jay Baer.

Social Media 153

Social Media Policies Consultant Social CRM 153

Convince & Convert

JUNE 24, 2010

Testimonials are a huge part of the infomercial world, as they are for effective social media. Sure, you can tell your company story ad infinitum in social media, but ultimately you’ll benefit so much more if you can make your customers part of your marketing team. That’s just a brochure in 140 characters.

Social Media 121

Social Media Strategy Social CRM MySpace 121

Visually SM

JULY 27, 2020

This way, you can connect the points of conversations that happen online to real business. Still, its strength lies in the inbox-like interface it uses to help you manage conversations on Facebook, Twitter, and Instagram. Tailwind tracks activity across Pinterest about your company, products, and competitors.

Social Media Management 246

Social Media Management Social Media Tools Domain Name 246