Conversation Gained-How to Determine Influence in B2B Social Media
Direct Marketing Observations
JANUARY 12, 2018
Now B2B marketing? B2B influencers? The bottom line is this: Influence is a nebulous but nevertheless, powerful “thing” in B2B social media , and you my dear marketer, need to understand how to determine it, identify who is influential within your space, and then decide what you’re going to do about it. What makes your company and its products or services better or different? What does your company not do well?