Sprout Social

JANUARY 20, 2017

This makes marketing for travel professionals easy, right? How do you get folks to your travel destination when cost and time often get in the way? Sprout All Star, Keri Jaehnig , has spent years working in the travel industry and has won several state tourism awards for her social media campaigns and marketing efforts.

Travel 40

Travel Industry Geotagging Content 40

Pixlee

AUGUST 2, 2021

Well-researched and authentic content will always get more followers than pitching products. User-generated content (UGC) and influencer marketing are valuable tools for community-driven podcasting. User-generated content (UGC) refers to any content created organically by a brand’s fans and customers. Feature Real Customers.

Brands 98

Brands UGC Authentication Influencer 98

Pixlee

AUGUST 10, 2020

TikTok is a video-exclusive platform, and marketing on TikTok means authentic, relatable videos – regardless of your budget. User-generated content (UGC) goes a long way on TikTok. Tapping into this saves time and helps your brand feel more authentic. Creating Compelling Content on TikTok.

Video 98

Video Marketing UGC Hashtag 98

Pixlee

MARCH 5, 2019

Breckenridge Shows that Content Matters to Travelers. The ads pulled new customer photos in real time and gave viewers an authentic and timely view of the mountain and resort. These paid ads were displayed across a variety of travel sites such as Travelocity and Trip Advisor. Community-driven to Succeed and Stay Agile.

Communities 70

Communities UGC Geotagging Real Estate 70

Ignite Social Media

AUGUST 2, 2022

We get it, not everyone is a content superstar, but this brings authenticity to the brand. Get your FREE Outer Banks Travel Guide today. ? Research shows that UGC-focused ads on TikTok outperform other kinds of digital ad placements , including those in Facebook ads (by 32%) and more conventional digital ads like Google ads (by 46%).

Strategy 175

Strategy Marketing Banking Influencer 175

Pixlee

NOVEMBER 15, 2018

With larger influencers losing some authenticity and credibility, and with microinfluencers still too pricey, brands are now investing in the vast realm of “nanoinfluencers.” Brands have always sought ways to authentically reach their audience – social media influencers have been a natural extension of that game plan.

UGC 63

UGC Hotels Nielsen Authentication 63

Pixlee

FEBRUARY 8, 2021

2: Build a Strong, Inclusive Community With UGC. So, we see people with perfect bodies and flawless skin living an enviable lifestyle of travel and luxurious experiences. . Check out these user-generated content examples to begin creating a UGC campaign strategy that inspires your audience to participate .

Social Media 97

Social Media UGC Marketing Communities 97

Social Media Strategies Summit

JANUARY 3, 2019

In April, the platform saw changes to its API that resulted in the death of Instagram bots, apps that help brands analyze their followers and limitations on the ability to repost UGC. Their Instagram profile serves its audience beautiful images from travel destinations around the world (many of which are user-generated). 5 Glossier.

Instagram 139

Instagram Brands UGC Travel 139

Hootsuite

MAY 18, 2023

travly.world Most Beautiful Places in Australia #nature #adventure #explore #traveling • @joaocajuda (IG) | @1amny (IG) | @Lola Hubner | @Michael Drake | @sailor.jay (IG) | @from.miles.away (IG) (DM us please for credits or removal ) ♬ Sail – AWOLNATION 3. Be authentic Short-form video content is all about authenticity.

Video 112

Video HootSuite How To UGC 112

Pixlee

APRIL 4, 2019

Since UGC can be turned into actionable experiences on your website, emails, advertising, and even in-store, there’s no reason to limit your content nurturing to a few platforms, but knowing which social platforms yield the best content for your brand, and how to use that content is key to seamlessly providing the best experience for your customers.

Platform 69

Platform UGC Social Media Content 69

Pixlee

APRIL 8, 2019

With UGC, brands can highlight the ways pet lovers use products or services, whether the products are meant for pets or not. That content can then be transformed into marketing content that is authentic and makes users feel connected to the brand. Traveling with pets can often be a challenge, but not with Kimpton Hotels.

Hotels 72

Hotels UGC Brands Travel 72

Pixlee

AUGUST 12, 2020

Influencer marketing is here to stay, regardless of travel and in-person events. As brands and influencers look prioritize authenticity and genuine connection, the answer lies in the data. Check the Authenticity of an Influencer. How does one actually measure authenticity? Authenticity is critical in influencer marketing.

Influencer 77

Influencer Authentication Metrics ROI 77

Pixlee

JUNE 13, 2019

These brands showcase authentic customers and proudly emphasize their community values through a value-oriented message. Instead of a professionally edited, stylized look at the LGBT community, these brands champion authentic representation through honest reflections of people and how they associate with these brands. Kimpton Hotels.

Brands 61

Brands Hotels UGC Apparel 61

Pixlee

SEPTEMBER 16, 2019

Using UGC and Social Media to Build a Connection. UGC is a great way to start attracting young shoppers. These social media platforms work best for visual content: Instagram : Share aesthetic photos of your products that feature UGC. YouTube : Many brands see success with tutorials and UGC on YouTube.

Brands 43

Brands UGC Authentication YouTube 43

agora pulse

DECEMBER 13, 2018

Live Streaming Gets Authentic. 2019 will see a demand for more authenticity and personalization. Takeaway: Embrace authenticity (and do it live). User-generated content (UGC) is content created by unpaid fans which businesses can use to promote themselves. Takeaway: Invest in UGC. There are two reasons for this.

Social Media 132

Social Media UGC Adwords Influencer 132

Pixlee

JULY 3, 2019

This makes Under Armour more relevant to their customers and encourages more UGC that the company can then use later to market their products. Because Old Navy is a lifestyle brand, UGC is the perfect way to promote their retail products by connecting with their customers and staying up to date with the latest trends.

UGC 59

UGC Brands Apparel Content 59

Later

SEPTEMBER 12, 2019

User-generated content (UGC) is a killer asset for brands and businesses looking to grow online. . UGC is an affordable way to share high-quality content that generates sales for your brand — it’s the social media equivalent of a word-of-mouth recommendation! . UGC Best Practices #1: Be Original with Your UGC.

UGC 60

UGC Content Instagram Hashtag 60

Later

JULY 15, 2020

We’ve even named some of them after some of the Wind Collective family of creatives and travellers. We’ve got “I AM WAVY BABY” inspired by our travels to Ghana with @wavydavybaby and “THE RACHEL GLOW” inspired by Bali travels with @racheal.x. You can also use UGC reviews about your brand to inspire more feedback.

Instagram 78

Instagram UGC Travel Transportation 78

Waxing UnLyrical

AUGUST 10, 2016

Travel and hospitality shoppers might want to get a virtual tour of the hotel before booking a week long vacation. That’s why a lot of brands leverage user generated content (UGC). Once you know what your audience wants to see, you can build a multimedia content strategy that’s visual, authentic, and connects on an emotional level.

Content 100

Content UGC Loyalty Hotels 100

Ignite Social Media

AUGUST 2, 2022

We get it, not everyone is a content superstar, but this brings authenticity to the brand. Get your FREE Outer Banks Travel Guide today. ? Research shows that UGC-focused ads on TikTok outperform other kinds of digital ad placements , including those in Facebook ads (by 32%) and more conventional digital ads like Google ads (by 46%).

Strategy 91

Strategy Marketing Banking Influencer 91

Sprout Social

JANUARY 3, 2017

January 18, 2017: Travel Industry Content With #SproutAllStar Keri Jaehnig. This week we’ll talk social content creation for the travel and hospitality industry with Sprout All Star , Keri Jaehnig. January 25, 2017: Motivating Co-workers to Submit UGC. One solution? Directly request social content from employees.

Upcoming 63

Upcoming Social CRM Tourism Travel 63

Pixlee

FEBRUARY 26, 2019

Puma features localized UGC for their website. Reach Untapped Markets with UGC and Compete with Existing Brands. If you’ve ever traveled outside of your home country, you’ve likely noticed differences beyond language barriers. The data backs this strategy up as UGC is proven to lift conversion rates. Combat Localized SEO.

UGC 45

UGC Brands Travel Review 45

Pixlee

JANUARY 19, 2017

UGC and Brand Influencers. UGC and Brand Loyalty. UGC and Millennials. 59% of millennials claim that they use UGC to inform their purchase decisions about major electronics. That's followed by cars (54%), major appliances (53%), mobile phones (46%), hotels (45%), and travel plans (40%). Businesses make $6.50

UGC 41

UGC Content Loyalty Travel 41

Pixlee

JANUARY 25, 2018

According to a report from Adweek , 85% of users surveyed found visual UGC to be more influential than content made by the brands directly. As people look to their peers for recognition and recommendations, brands can leverage this trusted content to connect in more personalized and authentic ways. Conclusion.

Campaign 43

Campaign UGC Content Tourism 43

Pixlee

JUNE 14, 2021

A surefire way to engage your audience is through user-generated content (UGC). UGC refers to any form of content created by users/customers and made accessible through social media or other permissioning methods. This strategy celebrates customers, gives your brand authentic marketing material, and boosts engagement.Don’t worry.

Instagram 52

Instagram UGC Apparel Hashtag 52

Pixlee

MAY 21, 2020

Kirkland’s uses UGC in their social channels as well as their blogs and inspiration pages to keep customers engaged when they can’t visit a retail location. Many social advertisers were comprised of travel, fashion and event-based brands – all of which have been hit disproportionately hard right now.

Sentiment 95

Sentiment B2B HootSuite Retail 95

Later

NOVEMBER 13, 2019

In fact, our very own Taylor from Later predicted that: “the days of perfectly posed Instagram posts, overly edited photos, and Instagram bot comments are over, making way for more genuine experiences and authentic relationships”. Instagram Aesthetic Trends #3: A Curated UGC Feed . Ready to jump on the UGC trend for 2020?

Instagram 85

Instagram Trends UGC Meme 85

Talkwalker SM

JULY 28, 2016

LifeWellTravelled: Cathay Pacific sets the travel tone. Screenshot from the Facebook account of Brooke Savard, creator of the popular World of Wanderlust travel blog. This success can be partly explained by the continued involvement in the campaign of travel blogger Jessica Stein (2.3

Hashtag 60

Hashtag Industry Campaign Hotels 60

Pixlee

MARCH 30, 2017

But in a digital world where social media connects travelers and homebodies alike, would-be adventurers no longer have to depend on a travel agent’s recommendation for an exciting new trip. A large number of people around the world, especially millennials, depend on Instagram to explore and find new travel destinations.

Tourism 40

Tourism Instagram Travel Marketing 40

Later

JUNE 12, 2019

What to Post on Instagram #5: Share User-Generated-Content (UGC) From Your Community. In fact, according to research from Suzy , UGC is 50% more trustworthy than any other type of media! Once you’ve collected enough content, you can then cluster your UGC into different themes, like product photos, reviews, and more.

Instagram 73

Instagram UGC Feed Feedly 73

Later

SEPTEMBER 28, 2020

You can expect my best tips to help you authentically and strategically shine on Instagram, especially on video. Sharing user-generated content (UGC) is an awesome way to involve your audience and fill up your content calendar! Fenty Beauty does an incredible job of adding UGC to their TikTok and now on their Instagram Reels too.

Instagram 102

Instagram FAQ UGC YouTube 102

Later

MARCH 30, 2020

12: 97% of 18-29 Year Olds are More Like To Shop From UGC. UGC is an affordable way to share high-quality content that generates sales for your brand — it’s the social media equivalent of a word-of-mouth recommendation! From fashion and travel, to homeware and pets, there’s a Pinterest board for every interest.

Statistics 67

Statistics Social Media Marketing Instagram 67

Proactive Report

MARCH 18, 2016

Alicia has been an advocate of using consumer-generated content (UGC) in the PR and marketing mix for the last ten years. Here are a few stats that show why UGC is so important to the Digital PR mix: Fifty-nine percent of millennials say they use UGC to inform their purchase decisions about major electronics. Kissmetrics).

UGC 40

UGC Aggregator comScore Bazaarvoice 40

Proactive Report

MARCH 18, 2016

Alicia has been an advocate of using consumer-generated content (UGC) in the PR and marketing mix for the last ten years. Here are a few stats that show why UGC is so important to the Digital PR mix: Fifty-nine percent of millennials say they use UGC to inform their purchase decisions about major electronics. Kissmetrics).

UGC 40

UGC Aggregator comScore Bazaarvoice 40

Later

OCTOBER 29, 2019

Take a look at how travel company G Adventures always uses relevant hashtags on their posts: . And if you’re thinking sourcing UGC is going to take up just as much time as shooting your own content, think again! . Does it accurately reflect what you’re talking about in your caption? .

Instagram 76

Instagram Hashtag Feed Feedly 76

Pixlee

JUNE 30, 2021

This is where user-generated content (UGC), media created by regular customers and often shared on social media, comes in. 74% of consumers rely on social media to inform their purchasing decisions, and 41% of consumers only need to see between 1 and 4 UGC reviews in order to be influenced to purchase. Here’s where UGC comes in handy.

UGC 64

UGC Content CSR Apparel 64

Pixlee

MARCH 29, 2021

Existing Customers – who willingly post user-generated content (UGC) showcasing their experience with the brand’s product on social media, and share their unsolicited enthusiasm for your brand through word of mouth. This shows authenticity in your relationship with these individuals. Authentic Community Growth with Ambassadors.

Marketing 95

Marketing Discount Influencer Authentication 95