agora pulse

JULY 8, 2020

As a social media manager, you may know a lot about Instagram’s end-user features. But have you focused on Instagram marketing? With more than 25 million businesses on Instagram, competition is fierce. Instagram Marketing: Why All the Fuss? The average engagement rate on Instagram is 4.3%

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Instagram Tips Marketing Hashtag 109

Social Media Strategies Summit

NOVEMBER 18, 2020

Social media ROI is a bane for most marketers. In fact, it is the biggest concern of 55% of marketers, according to a Sprout Social survey. Out of the 2000 marketers surveyed, most said they have no clue how to define, measure, or report social media ROI. The first step is to define the goals of your social media marketing.

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ROI Social Media UGC Discount 246

Hootsuite

JANUARY 18, 2024

It’s time to take your first steps into social media marketing. But whether you’re a budding entrepreneur or a seasoned pro stepping into the digital landscape for the first time, we know that starting a social media marketing strategy from scratch can feel intimidating. Your mind is ready. Your body is ready. More than 4.95

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Social Media Tips HootSuite Marketing 121

Sprout Social

JANUARY 24, 2024

From understanding audience interests to pinpointing the right collaboration for a campaign, there are many intricacies to influencer marketing. They harness the creator’s following, trustworthiness and authenticity to increase credibility between a brand and their target audience. Several had never been on a brand trip before.

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Influencer Brands Collaboration Authentication 103

Social Media Strategies Summit

SEPTEMBER 26, 2023

So, if your marketing goals include optimizing your brand’s social media presence, here are the seven crucial considerations you have to make to produce winning content guaranteed to wow your potential customers. Emotional marketing is an exceptional tactic for getting people invested in your brand and products.

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Social Media Brands Content UGC 130

The Realtime Report

APRIL 24, 2024

” Building Real Relationships In our increasingly digital world, authentic human connections are more precious than ever. When gratitude is authentic, it fosters affection and loyalty. It’s like giving their brains a giant hug and saying, “Hey, remember all that awesome stuff you learned? Don’t let it go!”

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Eventful Survey Loyalty Authentication 91

Webbiquity SMM

JUNE 21, 2022

Furthermore, more influence equates to more aspirational qualities, which leads to increased brand loyalty and more brand ambassadors. With that in mind, here are seven ways a B2B brand can increase its influence across various marketing platforms and realize the resulting benefits. Create Omnichannel Marketing Campaigns.

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Influencer Brands Policies Privacy 288

Later

APRIL 9, 2020

Thinking about jumping into affiliate marketing on Instagram? With over 1 billion active users on Instagram, partnering with influencer affiliates could help you reach a huge and highly profitable audience. Table of Contents: What is Affiliate Marketing? What Are the Benefits of Affiliate Marketing? ashleyspivey.

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Affiliate marketing Affiliate network Instagram Marketing 97

Pixlee

JANUARY 28, 2021

Repeat buyers are an ecommerce marketer’s dream. But building that loyalty is increasingly difficult in modern times. Traditional top-down marketing strategies and sales pitches will fall flat with modern audiences. . Given that, what can brands do to boost that loyalty? Instead, you can develop a customer loyalty plan.

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Loyalty Privacy UGC Communities 52

Pixlee

JULY 19, 2021

One of the core social media marketing tactics businesses rely on is influencer marketing. By creating authentic relationships with individuals who hold sway over a large group of consumers on social media, brands can harness their target audiences in a way they’ll trust. Benefits of Using Influencers for Email Marketing.

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Influencer Marketing UGC How To 96

Keyhole.co

NOVEMBER 20, 2023

Instagram Reels can be your ticket to grabbing attention and boosting followers. With the likes of Khaby and Lionel Messi breaking records for views and likes respectively, this Instagram feature is giving TikTok a run for its money. But first (for the uninitiated)— What are Instagram Reels? Is it fashion, food, or tech?

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Instagram How To UGC Authentication 52

Buffer Social

DECEMBER 18, 2023

  Summer is historically a slow season for us, so we decided to save our ad budget for Q4 and instead spend the summer experimenting with other marketing approaches. All of that helps drive sales—our conversions attributed to email marketing are up 130 percent over last year. One of our most successful Facebook ads.

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Social Media Small Business Marketing Collaboration 104

agora pulse

DECEMBER 23, 2020

Need a good social media marketing book that fuels your learning and your career? Check out 26 top social media marketing books for everyone interested in social media, from newbies to advanced marketers. Social Media Marketing Books for Newbies. Learning the ropes of social media marketing? This book is for you.

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Skills Social Media Marketing Influencer 195

Sprout Social

OCTOBER 24, 2019

And in Instagram, GoPro has found the perfect channel on which to build the kind of loyal community that keeps it top of mind for adventurous consumers across the globe. It’s authenticity, visualization and peer-to-peer recommendation all rolled into one. But GoPro’s take on UGC is unique in that the product itself is rarely shown.

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UGC Loyalty Brands Curation 57

Bill Hartzer

DECEMBER 7, 2023

(from left) Ashley Guo, Strategic Partnerships of Meta; Alan Chan, Founder and CEO of Omnichat; Lucy Cheung, Director of Group Marketing and Corporate Communications of Miramar Group; Christine Tam, Senior E-commerce Manager of Swire Resources Limited; Pak Hui, Chief Operating Officer of Omnichat officiated at the opening ceremony of the Summit.

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Groups Groups Resources Engagement 95

Hootsuite

JANUARY 13, 2022

View this post on Instagram. Think unboxing videos shared on TikTok or praise-filled posts on Instagram. This behind-the-scenes content helps establish brand identity and works across social and ads to showcase authenticity. Takes authenticity to the next level. Helps establish brand loyalty and grows community.

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UGC Content HootSuite Authentication 145

Sprout Social

JANUARY 29, 2024

They simultaneously hopped on blink-and-you’ll-miss them trends, while championing authenticity. According to a Sprout Social Q4 2023 Pulse Survey, short-form videos are what people want to see most on social, so it’s no surprise that platforms like TikTok and Instagram have seen such fast and steady growth.

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Social Media Strategy Exercises Retail 113

Keyhole.co

OCTOBER 16, 2023

Analysis of Coca-Cola’s social media accounts Coca-Cola’s marketing strategy is a masterclass in timeless appeal, effortlessly bridging generations with lively content and simple messaging. They foster genuine connections with consumers, seamlessly blending tradition and innovation — a testament to their marketing prowess. YouTube: 4.08

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Strategy Social Media Loyalty UGC 69

Hootsuite

SEPTEMBER 24, 2019

The number of brands incorporating Instagram marketing into their business strategy has surged in recent years. marketers used Instagram in 2016, more than 75% will do so by 2020. It’s no wonder: Instagram has a billion monthly active users , and an advertising audience of more than 849 million. For Android.

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Instagram Tips Marketing Hashtag 112

Keyhole.co

JANUARY 26, 2024

Skims’ content marketing strategy uses the same genius, leading to its top position. YouTube, Instagram, and TikTok are filled with thousands of videos users have uploaded raving about and reviewing Skims products. Instagram: 5.7 Instagram: 5.7 Swarovski also promoted this collab, adding to Skims’ marketing strategy.

Influencer 59

Influencer Social Media Strategy Marketing 59

Ignite Social Media

JUNE 14, 2023

Here is how search tactics are making their way into the world of social media marketing and the benefits they bring to the table. What are Search Tactics in social media? In a similar fashion, hashtags serve as one of the tools for organizing and categorizing content on social media platforms like Instagram, Twitter, and LinkedIn.

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Hashtag Social Media Strategy UGC 152

Ignite Social Media

AUGUST 2, 2022

There’s even talk that TikTok will pass Instagram this year as the number two social media site. Here are 7 surefire TikTok Marketing strategies. You now have the opportunity to showcase a different side of your brand on TikTok in comparison to how your brand is portrayed on Instagram or LinkedIn. It’s not going anywhere.

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Strategy Marketing Banking Influencer 91

Pixlee

AUGUST 25, 2021

From influencer marketing to video-sharing, Instagram now offers marketers creative space to grow brand awareness on a channel their audience already loves. 90% of brands have a business account on Instagram, which means that this platform is really the center for building a successful brand.

Instagram 86

Instagram UGC Brands Hashtag 86

Sprout Social

OCTOBER 19, 2023

As the digital market space rapidly evolves, customers are seeking authenticity and human connection from brands like never before. To meet this rising demand, your marketing team needs to be agile, think out of the box and keep up with deadlines—all while operating within limited budgets and constrained team bandwidths.

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Strategy Sentiment Marketing Analysis 129

Sprout Social

FEBRUARY 15, 2024

View this post on Instagram A post shared by Sprout Social (@sproutsocial) Shares and resharing Sharing and resharing brand content seems like a simple form of audience engagement. It’s not possible to have a successful digital marketing strategy or social media strategy without it. However, it’s actually more complicated than that.

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Engagement Tips Loyalty Metrics 106

Hootsuite

DECEMBER 6, 2021

There are few methods more reliable in growing an Instagram following than running a contest. Instagram giveaways create interactions with your existing audience while drawing in countless new views and followers. They’re a tried and true way to drive engagement in a way that Instagram’s algorithm can’t help but notice.

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Instagram How To Hashtag HootSuite 145

Hootsuite

SEPTEMBER 15, 2020

Staring at your phone’s tiny screen and typing on its tiny keys to reply to each Instagram DM you receive is not the most efficient way to interact with your customers. As of April 2020, any Instagram user in the world can send an Instagram DM online, from their PC or Mac, as well as from their phone. But those days are over.

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Instagram How To Notification FAQ 144

Hootsuite

FEBRUARY 27, 2020

Instagram best practices continue to change. For breakout success in 2020, you’ll need to keep up with the latest trends and make full use of what Instagram has to offer. Last year, businesses spent roughly $20 billion to advertise on Instagram. Last year, businesses spent roughly $20 billion to advertise on Instagram.

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Instagram Geotagging Badge Hashtag 145

Ignite Social Media

AUGUST 8, 2016

A dog is known, not only as man’s best friend, but for its enduring loyalty. When we, as consumers, feel understood and cared for, a similar reaction occurs, resulting in our own loyalty to the brands that we feel really speak to us, and our wants and needs. Get to Know and Understand Your Audience. Kill ‘em with Content.

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Loyalty Influencer Social Media Brands 60

Later

AUGUST 21, 2020

In this blog post, we’ll spotlight 9 mission-focused brands, how they use Instagram to help drive meaningful change, and what you can learn from them: Why Brands Should Support Social Causes on Social Media. View this post on Instagram. Earlier this year, we announced our cause marketing pledge, #MeUndiesGives. The end result?

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Instagram Brands Communities Loyalty 104

Oktopost

APRIL 25, 2022

But as a brand-new social media marketer, how do you get buy-in across leadership to implement your big ideas? As the first dedicated social media marketer at EY Canada , Dylan Doyle shares how he shifted the social function outside of brand and to a go-to-market channel. Meet Dylan.

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Data Strategy How To Social Media Management 118

Keyhole.co

DECEMBER 26, 2023

Kratin Daeng was marketed toward the more rough-and-tough truckers and workers. market share. Each of these enterprises is wildly successful and has millions of followers online, thanks to Red Bull’s marketing strategy. Instagram: 19.1 million Red Bull Racing on Instagram: 11.2 million Twitter: 1.9

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Social Media Strategy Sports Meme 52

Keyhole.co

FEBRUARY 26, 2024

From the genius use of UGC on TikTok to extensive influencer marketing, this newbie in the confectionery industry has created a social media strategy even the top brands can learn from. Due to their specific niche of aphrodisiac chocolates, the brand ran into marketing restrictions. So, they got creative with their approach.

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Social Media Strategy UGC Influencer 59

Later

MAY 29, 2020

Creating an Instagram community for your business is one of the best ways to gain brand loyalty, boost engagement, and stay connected to your customers. In this blog post we’re sharing how and why you should build an Instagram community, as well as 6 tips to help you get started: Why Build an Instagram Community.

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Communities Instagram UGC How To 78

Sprout Social

JUNE 7, 2023

At the end of the day, we want to cut through the noise and leave a lasting impression that grabs market share. Customers go through a range of emotions (like happiness, inspiration or nostalgia) when they interact with a brand, and when the experience is positive, it creates a lasting impact that fosters brand loyalty.

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Brands Sentiment How To Analysis 114

Pixlee

AUGUST 25, 2021

From influencer marketing to video-sharing, Instagram now offers marketers creative space to grow brand awareness on a channel their audience already loves. 90% of brands have a business account on Instagram, which means that this platform is really the center for building a successful brand.

Instagram 68

Instagram UGC Brands Hashtag 68

Sprout Social

JANUARY 12, 2022

Customer conversations are among your most valuable marketing assets. With a defined word of mouth marketing strategy, you can create a consistent flow of customer conversations that regularly result in new business. What is word of mouth marketing, anyway? What is word of mouth marketing, anyway? Far from it, actually.

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Conversation Review Marketing How To 137