How to Create Authentic Instagram Content

Ignite Social Media

People go to Instagram to be inspired by others, including brands, that they care about. As marketers, it’s easy to get caught up in the cycle of pushing your brand’s message with the same content that you’re using for other marketing channels, but that doesn’t always work on Instagram.

Brand Humanization: Transparency vs Authenticity

Pam Moore

As many marketers and business owners are challenged to make their brands become human a few of the questions we hear most are: What do I talk about? ” To understand this, let's first dig into the definition of authenticity and transparency. Authenticity. authentic — adj.

Personal Branding: Authenticity vs Transparency – Do You Know the Difference?

Pam Moore

” To understand this, let's first dig into the definition of authenticity and transparency. Authenticity. authentic — adj. not false or copied; genuine; real: an authentic antique. Authenticity does not require same level of transparency with every relationship.

Personal Branding 101: Power Up Your Business with the Authentic YOU FACTOR

Pam Moore

It's how you respond to their Facebook Messenger private messages on your Facebook business page, Instagram or blog comments, tweets, posts on your Facebook page… or ignore them. Want the blueprint for social marketing success right now?

The Ultimate Guide to Instagram Influencer Marketing

Later

If you’ve ever considered using Instagram influencer marketing for your business, now is the time to start! Adding Instagram influencer marketing into your overall strategy for Instagram can help to increase your brand awareness, grow your follower base, and drive major sales!

Snapchat – Proof That Simplicity & Authenticity Wins

Mindjumpers

Because of its “in the moment” nature, Snapchat began as a more personal and authentic alternative to Instagram and all its filters. And somehow, the further development of Lenses has been successfully implemented and hasn’t damaged the spontaneous “here and now”, authentic feel – it has combined filters with real-time. Creating cool snaps on a regular basis requires a lot of resources for brands and the high expectation for authenticity can be hard to meet.

Top 5 Instagram Marketing Trends for 2019

Later

Wondering what the big Instagram marketing trends for 2019 will be? There’s one thing every business on Instagram has in common: the desire to increase Instagram engagement. Until then, you can always create your own branded Instagram Stories GIFs ! Instagram

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The Most Authentic Voices Come from Social Media Micro-Influencers: Q&A with Alice Bell

Social Media Today

We talk a lot about influencer marketing but we have never tried to look at the business experience from the influencer’s perspective. We sat down with Instagram influencer Alice Bell to learn a little more about her experience building her business

How to Use Instagram for Business

Ignite Social Media

Let’s focus on using Instagram for business. Your business may currently be on Instagram, but we have a few tips for how to maximize your efforts. Utilize Instagram Stories. Instagram Marketing Instagram Instagram for Business instagram marketing

How to Get Verified on Instagram

Ignite Social Media

Getting verified on Instagram and across social media is one of the ultimate signs that your channel has ‘made it’. Requirements for Instagram Verification. Instagram said they are opening the ability for global public figures, celebrities, brands and entities to apply for verification.

How to Visually Plan Your Instagram Feed

Later

If you’re looking to convert your viewers into followers, putting time aside to plan your Instagram feed in advance is a worthwhile investment! Some of the best brands on Instagram have gorgeous, curated aesthetics that show off their unique style — and that isn’t by accident.

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Breaking Down Instagram Stories Creative Tools

Ignite Social Media

Over the last few months, Instagram rolled out a slew of new features and updates for Stories, its rapidly growing, ephemeral content sharing section of the app. And if you’ve already got the latest updates down pat, skip ahead for tips on how to create great Instagram Stories ).

Content Marketing for Regulated, Boring and Unsexy Industries

Pam Moore

In 2018 there is even more pressure on marketers and business leaders in businesses of every size to continuously create content to drive conversation, engagement and sales. Unfortunately most marketers and small business owners also do not have a limitless budget, right?

Here’s Why Brands Are Taking Over Your Instagram Comments

Later

Have you spotted Instagram comments from huge brands or celebrities popping up in your feed as you scroll through the latest posts? . It used to be that brands wanted to receive Instagram comments from followers to grow their account. Instagram comments are going through a big change.

9 Ways to Increase Instagram Engagement in 2019

Later

Wondering how to increase Instagram engagement in 2019? With an ultra-smart algorithm and tons of creative brands competing for people’s attention, it’s harder than ever to increase Instagram engagement. In 2019, it’s time to reframe how you think about Instagram engagement.

13 Experts Share Their Instagram Predictions for 2019

Later

Wondering what Instagram is going to look like next? Get a glimpse of what’s to come with these 2019 Instagram predictions from influencers, experts, and the strategists behind some of your favorite Insta-brands. A screenshot from Facebook’s Instagram Account analytics beta.

What You Need to Know About Influencer Marketing in 2018: FREE Webinar Nov 30th

Pam Moore

Do you want to tap into the power of influencer marketing but don't know where to start? Or maybe you have tried utilizing influencer marketing only to experience frustration in finding the right influencers, knowing how to engage them and lack of overall business results for your efforts?

7 Instagram Influencer Marketing Tips for the Holiday Season

Later

Looking for influencer marketing tips for the holiday season? The holidays are just around the corner, which means it’s high time to start planning your Instagram influencer marketing campaign! . Why You Should Use Instagram Influencers This Holiday Season.

Get to swipin’! How Brands Can Story Tell Through Instagram Photo Albums

Ignite Social Media

WHAT ARE INSTAGRAM PHOTO ALBUMS? Instagram is giving us yet another way to story tell, sharing a more complete picture of our experiences. A few months ago, IG launched Instagram Stories, a platform for more authentic sharing in real-time.

Marketing Nutz Launches Social Profit Factor: Social Media, Branding Training Academy for YOU!

Pam Moore

It is THE social media training academy for small business owners, entrepreneurs, marketers, CMOs, CEOs, directors, recruiters, sales professionals, real estate agents, speakers, authors, network marketers, artists, franchisees, franchisors and YOU!

This is How Much Instagram Influencers Really Cost

Later

In the world of social media and branded partnerships, how much does influencer marketing cost? For businesses looking to grow on social media, particularly Instagram, knowing how much budget to allocate to influencer partnerships can be difficult. View this post on Instagram.

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How to Use Instagram Stories Highlights to Wow Your Customers

Later

Instagram Stories Highlights are an incredible tool for businesses to showcase and promote their brand. Your highlights live front-and-center on your Instagram profile, so they’re perfect for helping new visitors discover what your company is all about.

7 Instagram Content Ideas for Creatively Blocked Social Media Managers

agora pulse

Keeping your Instagram feed fresh with diverse content can be taxing—especially when your time and budget are tight. To help you create Instagram content, I’ve put together seven ideas with examples that really work, so you can try them out for yourself. How-To Posts for Instagram.

15 Golden Rules of Content Marketing in 2018

Pam Moore

Content marketing is becoming more challenging even for the most experienced marketers. Gone are the days of simply needing to know how to write textual content for a white paper, marketing collateral or direct mail flyer. 15 Golden Rules for Content Marketing Webinar .

Digital Marketing 2019: 5 Mindset Shifts Marketers Must Make

Pam Moore

Digital marketers are scrambling in 2019 to find their place above the noise. Getting lost in the crowded, noisy digital and social world of today is happening to even the most seasoned marketers if they don't accept the new reality.

8 Instagram Analytics Tools to Help You Grow in 2019

Later

Looking for an Instagram analytics tool to help you grow your account in 2019? One of our biggest Instagram predictions for 2019 is that businesses will be investing a lot more time and energy into tracking their Instagram analytics and optimizing posts based on their learnings from the data.

10 Ways Small Business Can Use Facebook Live Video Streaming

Pam Moore

Facebook Live video streaming enables brands and businesses of all sizes to tap into the power of video marketing and social media. Smart and savvy marketers know they can even use Facebook Live to conduct customer research as well as increase leads and sales!

Content Marketing in a Nutshell – How to Use for Real Business Results

Pam Moore

Conversations, Facebook posts, Facebook messenger bots, Tweets, Instagram images, Snachat snaps, Facebook Stories, Instagram Stories, Facebook live video, Periscope live video, iTunes podcasts, and the list goes on. Without driving action, content marketing is all for nothing.

How to Master the Art and Science of Content Marketing Creation and Curation

Pam Moore

The challenge can be overwhelming for marketers to consistently create content that is fresh, relevant and provides real value to their audience, customers, and prospective customers. Because of this pressure, unfortunately many marketers fall to lazy marketing tactics.

How Blenders Eyewear Creates Profitable Instagram Ad Campaigns

Buffer Social

This post is part of our Instagram Marketing Strategy series. The series provides you with actionable insights and lessons on how businesses are using Instagram. Next up, Grace McLaughlin shares how how Blenders Eyewear uses Instagram ads to grow its business. . “We

Drive authentic connection at scale with a sophisticated listening solution

Sprout Social

For marketers it naturally raises several more questions: What do they say when I’m not in the room? The answers to these questions reach beyond brand and even marketing. From consumer trends, market research, product feedback, competitive intelligence and strategic direction – armed with the right tools, every business the opportunity to improve with social data. “Your brand is what other people say about you when you’re not in the room.”

How Fake Accounts on Instagram Will Change The Influencer Marketing Game

Ignite Social Media

Influencer marketing has continued to grow and a lot of brands look at it as an essential way to get their message across to the masses. With the recent changes made by Instagram, it’s going to shake up the influencer game a little. What does this mean for influencer marketing?

10 Ways Brands are Using Instagram Highlights

Later

Instagram highlights are less than a year old, but they’ve already made a huge impact for businesses! In the following post, we look at how 10 brands are using Instagram highlights for business: #1: Showcase Your Products in Instagram Highlights Like @article.

Stop Listening to Social Media Gurus and Build Your Own Digital and Social Marketing Plan

Pam Moore

However, particularly when it comes to social media and digital marketing, it is very easy to quickly fall into a rabbit hole or wild social media goose chase where you wind up chasing some shiny new social object that could drive you to wasted days, weeks or even months of your time.

How to INTEGRATE Your Digital Marketing and Social Media Plan for Online Success

Pam Moore

Marketers and business owners are experiencing incredible pressure to find ways to break through the noise online to inspire and attract their ideal customers. Influencer marketing can be highly beneficial but requires knowledge and investment. Avoiding Random Acts of Marketing (RAMs).

Big Announcement! THE Social Media Training Academy and Member Community for Business is Here!

Pam Moore

Do you have social media, digital marketing and branding problems? From strategy, goal setting, conversion optimization, community building, business and personal branding, content marketing, social advertising to live video we have you covered.

5 Ways to Get More Instagram Followers

Socialmedia.biz

With 1 billion users worldwide , Instagram’s rapid user-growth since its inception in 2010 has undoubtedly changed the way brands interact with their existing and potential customers. The post 5 Ways to Get More Instagram Followers appeared first on SocialMedia.biz.

How to Develop an Authentic eCommerce Brand to Drive Holiday Sales

Pixlee

The holidays are the most important time of year for your eCommerce business—and authenticity is on the top of every consumer’s mind right now. One reason for this is that consumers trust in marketers and brands is at an all-time low, according to a recent Forrester report.

Content Marketing for Regulated, Boring and Unsexy Industries

Pam Moore

In 2018 there is even more pressure on marketers and business leaders in businesses of every size to continuously create content to drive conversation, engagement and sales. Unfortunately most marketers and small business owners also do not have a limitless budget, right?

The #1 Reason Why Your Social Media Has Zero Return on Investment in 2018

Pam Moore

Even some of the most savvy social marketers are finding themselves ready to throw in the towel with social media for business in 2018. According to a recent study from the DMA, only 48% of marketers believe they are receiving a positive return on their investment in social media.

Top five: Women rule content marketing!

Sherrilynne Starkie

This week’s top five social media must-know news sees Instagram and Google working to raise standards, shows how podcasting continues to grow and new innovations from Facebook. And, we see how women are leading the world of content marketing.

Why, What and How of an Audience First Marketing Strategy and Segmentation

Pam Moore

Today's marketer has no guarantee of reaching their audience on any medium. Not Instagram. The truth is, without an audience first marketing approach, every aspect of marketing is going to cost more time and money. Audience First Marketing is a Requirement Not an Option.

Audience Marketing 101: Your #1 Competitive Weapon for 2018 – FREE Webinar

Pam Moore

While your competition is arguing about which social network is going to win… Instagram, Snapchat or Facebook, I'm going to help you build an audience first marketing strategy and plan to zoom right past the competition. WHY you must embrace audience marketing in 2018.