article thumbnail

Instagram Marketing for B2B Companies: Eight Best Examples to Follow

Webbiquity SMM

Instagram isn’t just a photo-sharing website anymore. In the last few years, as Instagram has reached 1 billion monthly active users , the platform has become a goldmine for marketers. Big brands like Nike, Vans, and Victoria’s Secret have millions of followers on Instagram. Guest post by Hugh Beaulac.

B2B 259
article thumbnail

Top Video Marketing Trends of 2024

Social Media Strategies Summit

Video is no longer optional for marketing teams, with 91% of businesses using it as a marketing tool and 88% describing video as an important part of their marketing strategy. If you’re going to see success from video marketing, you need to know what works (and what doesn’t ) — and the landscape changes fast.

Video 234
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Mindful Social – Authenticity Reawakened with Vicki Znavor

Janet Fouts

Authenticity, it’s one of those words bandied about a lot, isn’t it? Often, in marketing and politics especially, “authenticity” just doesn’t ring true. As professor Herminia Ibarra tells us, a simplistic understanding of what authenticity means can hinder our growth and leave us feeling fake. Authenticity Reawakened.

article thumbnail

3 Steps to Creating a Winning Instagram Marketing Strategy

Convince & Convert

Instagram remains a mystery to most business owners I know. Those two are common questions business owners are asking when considering Instagram marketing. Instagram is the sixth-most visited website having reached 140 million U.S. But how to create an effective Instagram marketing strategy?

Instagram 217
article thumbnail

Instagram automation: Strategy and tools to do it right

Sprout Social

Automation is a close friend of any social media marketing strategy—Instagram included. However, there still needs to be a human element to your Instagram strategy. Instagram automation can alleviate some of the repetitive tasks while allowing your social mean more time to develop creative campaigns. Let’s dig in.

Instagram 113
article thumbnail

Creator Studio for Facebook and Instagram: A guide for marketers

Sprout Social

Think about it: From personal brands run by individual creators to large-scale corporate marketing efforts, the competition is heating up. It has recently been renamed Meta Business Suite and combines Facebook and Instagram Creator Studio features—like planning posts and sending messages—in one place. Select Business assets.

Instagram 102
article thumbnail

Instagram influencer marketing: what brands really need to know

Sprout Social

Not 100% sure what Instagram influencer marketing is all about? It’s no surprise that Instagram is the go-to network for influencers. As creators continue to dominate the platform, brands need to know how Instagram influencer marketing works. What is Instagram influencer marketing, anyway?