Social Media Strategies Summit

JULY 22, 2022

Remember when influencer marketing was a hot new trend? Google Trends data shows that search interest around influencer marketing has increased fourfold in the past five years: Image source. If you’re planning to plunge into the influencer marketing pool for the first time, you’ll need to perform an influencer search.

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Waxing UnLyrical

JUNE 24, 2019

On the marketing dance floor, influencer marketing is all the craze-because it works. In fact, 58 percent of brands have seen improved brand awareness and perception from influencer marketing campaigns. In fact, a new survey from Uproar PR found 72% of people prefer micro-level social media influencers. Authenticity.

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Influencer Authentication Survey ROI 237

Social Media Strategies Summit

SEPTEMBER 28, 2023

Once primarily thought of as a marketing tactic for edgy brands, user-generated content (UGC) is quickly becoming a bigger and bigger element of content marketing strategies. According to PowerReviews , website visitors presented with user-generated content converted at a 3.8% more likely to convert than the average customer.

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The Realtime Report

NOVEMBER 19, 2021

3 Tips for Communicating with Influencers. Influencer marketing has quickly become a dominant aspect of any successful brand campaign, reaching a market value of $13.8 Use research and insight tools to identify influencers that resonate with your target audience and relate to your brand. Alexander Frolov.

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Social Media Strategies Summit

OCTOBER 14, 2021

NASDAQ’s Head of Social Media Kelsey Murray has also led social strategy and influencer marketing teams at Questex Media, People Magazine, Thrive Global, and Northwestern Mutual. To get it right, Jennifer leans heavily on the data, looking at the type of content and responses that have worked well for the brand in the past.

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Later

OCTOBER 22, 2020

Authenticity on Instagram is all about being true to your brand voice and not being afraid to speak openly about the topics you care about. The power of authenticity on Instagram is massive. in under 2 years — shares her top 5 tips on how to grow your Instagram community in an authentic way. Get to know your audience.

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Sprout Social

FEBRUARY 12, 2024

When it comes to influencer marketing , C-suite execs want more than just good engagement. While the impact of influencers in shaping consumer behavior is undeniable, translating it into benefits that resonate with the top brass is key to getting the budgets you need for your influencer program. It has to be strategic.

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Social Media Strategies Summit

APRIL 6, 2023

Influencer marketing shows no sign of losing its appeal, with four-fifths of marketers believing it to be an effective channel. However, it’s most popular in e-commerce, where brands can leverage influencers to recommend apparel, beauty products, tech, and more.

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Pam Moore

MAY 7, 2023

Social Cat Review – Social Cat Paving the Way for Small Business and Agencies Influencer Marketing Social Cat Review Influencer Marketing As the owner of a thriving digital brand marketing, training and consulting agency, I'm always on the lookout for cutting-edge tools and platforms that can help my team and our clients smash their goals.

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Small Business Review Influencer Collaboration 147

Convince & Convert

OCTOBER 8, 2021

You’ve probably heard it a million times already, but authenticity and relatability is EVERYTHING. One of the most effective ways to tackle this is through nano & micro-influencers. Nano & Micro-influencers for DEI Marketing. Like we discussed before, nano & micro-influencers have a niche.

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Waxing UnLyrical

JULY 18, 2019

Influence by definition means the capacity to have an effect on the character, development or behavior of someone or something, or the effect itself. Which makes sense given that influencers bridge communications with your publics and help define the public’s attitude and behavior toward your organization’s mission and purpose.

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Sprout Social

DECEMBER 6, 2023

There lies the magic of B2B influencer marketing. Influencer marketing has long been a staple for business-to-consumer (B2C) brands looking to cultivate more authentic connections with their audience. It’s time for B2B brands to embrace the power of influencers. What is B2B influencer marketing?

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Mindjumpers

MAY 26, 2016

Because of its “in the moment” nature, Snapchat began as a more personal and authentic alternative to Instagram and all its filters. And somehow, the further development of Lenses has been successfully implemented and hasn’t damaged the spontaneous “here and now”, authentic feel – it has combined filters with real-time.

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Sprout Social

OCTOBER 31, 2023

Influencers play a growing role here—these digital trendsetters help brands establish credibility with target audiences while extending their reach. Let’s cover three reasons why influencer marketing ROI matters: 1. When you start to use influencer content across the entire journey, sales are definitely part of [your results].

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ROI Influencer Marketing Survey 107

Pam Moore

MAY 7, 2023

Social Cat Review – Social Cat Paving the Way for Small Business and Agencies Influencer Marketing Social Cat Review Influencer Marketing As the owner of a thriving digital brand marketing, training and consulting agency, I'm always on the lookout for cutting-edge tools and platforms that can help my team and our clients smash their goals.

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Small Business Influencer Collaboration Marketing 148

The Realtime Report

OCTOBER 27, 2023

Instagram Influencers with Up to 100K Followers have the Highest Average Engagement Rate of 6.89% Marketers are willing to dig deep into their pockets to promote on Instagram. Each month, more than 130 million Instagram users engage with shopping content and learn about brands and products in an authentic way without hard selling.

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Influencer Engagement Instagram Survey 91

Social Media Strategies Summit

JANUARY 21, 2021

After a year where most of us spent more time on social media than ever, it is not surprising that 63% of marketers intend to increase their influencer marketing budget in the next year. Indeed, as many of us were separated by physical distance, we looked more and more towards the influencers we follow to feel that personal connection.

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Influencer Metrics Campaign Survey 188

Sprout Social

SEPTEMBER 21, 2023

For brands, combing through influencer media kits can be stressful. Sure, the influencer marketing boom means there’s no shortage of creators to partner with. But that also means it’s more important than ever to put potential influencers under the microscope. What is an influencer media kit, anyway?

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Oktopost

APRIL 28, 2022

CEO of TopRanks & B2B Marketing Influencer Lee Odden tackles influencer marketing. Influencer marketing – some love it and others hate it. Because people crave credible and quality content on social media. As an influencer himself, with over 130,000 followers on LinkedIn and 105.6K Catch all episodes here.

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Influencer B2B Marketing Apple 174

Hootsuite

MAY 10, 2023

Okay, they’re cliches, but these sayings are especially true when it comes to micro influencers. Using a micro influencer in your marketing strategy can have a big impact on your social media goals. But before you start DMing every micro influencer you follow, you first need to be able to answer a few questions.

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Direct Marketing Observations

JANUARY 12, 2018

I don’t know a marketer out there that would say that influence in social media is not a commodity, if you know how to leverage it. I do however, know a lot of marketers out there, who struggle with determining and identifying influence in social media and because of that, can not leverage it; and that’s NOT a commodity!

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B2B Influencer Conversation Social Media 276

Ignite Social Media

AUGUST 28, 2023

Influencer marketing can be a game-changer for garnering brand recognition and converting sales, but sometimes, influencers may behave badly or unexpectedly. In recent weeks, there have been some high-profile legal situations involving influencers. Before working with someone, make sure they align with your brand.

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Ignite Social Media

MAY 25, 2021

When it comes to implementing best practices for your Instagram Reels content, we must first take a look at the Reels algorithm. This is because they want to reward creative and exclusive content on their platform. Stay relevant with trends, and post content that inspires or has a “wow” factor. Experiment! That’s okay.

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Instagram Engagement Content Tips 172

Pam Moore

JUNE 8, 2017

” To understand this, let's first dig into the definition of authenticity and transparency. Authenticity. authentic — adj. not false or copied; genuine; real: an authentic antique. Transparency is how much you share and authenticity is the truth of your words and actions. Transparency. transparency — adj.

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Keyhole.co

MARCH 7, 2024

Instagram influencers get paid to channel their creativity and post beautiful photos. With all this considered, it’s no surprise that you want to join the ranks of famous Instagram influencers and start making money as a creator. To maintain authenticity, make sure you choose a niche that aligns with your interests and expertise.

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agora pulse

JANUARY 22, 2020

Working with influencers is a great way to gain exposure for your brand or business. But can micro-influencers really bring in ROI? Let’s break down the benefits of working with micro-influencers. What Is a Micro-Influencer? The parameters that define a micro-influencer can fluctuate depending on who you ask.

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Sprout Social

FEBRUARY 14, 2023

Now that most networks are moving toward content recommendation algorithms , many social media managers are headed into 2023 asking a new question: “If our followers aren’t seeing our content, who will?” The support and excitement you get from your teammates is natural and authentic.

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The Realtime Report

MAY 13, 2020

Highest Valued Internet Influencer. David Dobrik, 23, began making videos on the now-defunct video-sharing app Vine and has since evolved into the internet’s most valuable content creator. David is the first internet-based content creator to join the global ranking of Top 10 Most Valuable Influencers across all influencer categories.

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Later

JUNE 28, 2021

Micro influencer marketing is great for businesses who don’t have the budget to work with Macro influencers, and want to reach a more niche audience. But what is Micro influencer marketing, how much does it cost, and why should it be part of your social strategy? Table of Contents . Table of Contents .

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Ignite Social Media

DECEMBER 12, 2017

Are you envious of all the beautiful social media content filling your newsfeed and thinking, “How can I create amazing social media content for my brand?” 55% of marketers report a lack of resources for quality content production across the industry. Now, it’s important to understand why social media content is so valuable.

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Pixlee

MARCH 25, 2021

Chances are you’ve heard of these influencers, even if you don’t follow them on social media. . Traditionally, influencer marketing was comprised of celebrities and viral content creators; now, there’s an important-to-highlight nuance that sets micro-influencers apart as strategic brand partners. .

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Pixlee

JUNE 29, 2020

This concept is increasingly more important: brands cannot fake authenticity and diversity. With UGC and influencer marketing, they don’t have to. . The Duty to Represent Authentically. The best message is one that your diverse, authentic community is already sharing. Authenticity here is key. Aspiring for Better.

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Sprout Social

JULY 25, 2022

Not 100% sure what Instagram influencer marketing is all about? That’s because influencers aren’t niche anymore. Heck, the influencer space has ballooned into a multi-billion dollar phenomenon. It’s no surprise that Instagram is the go-to network for influencers. Well, now’s the time to learn!

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Influencer Instagram Brands Marketing 111

Mindjumpers

MAY 26, 2016

Because of its “in the moment” nature, Snapchat began as a more personal and authentic alternative to Instagram and all its filters. And somehow, the further development of Lenses has been successfully implemented and hasn’t damaged the spontaneous “here and now”, authentic feel – it has combined filters with real-time.

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Authentication SMS Influencer Advertising 100

Keyhole.co

FEBRUARY 8, 2024

67% of companies increased their influencer marketing budgets from 2022 to 2023. However, the focus of influencer marketing is shifting towards actual influence, not just likes and followers. As a result, the influencer marketing metrics you track will play a crucial role in your business success. Let’s get started!

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Waxing UnLyrical

DECEMBER 4, 2018

If you are a communications pro, I don’t need to tell you that influencer marketing is hot and could soon outpace traditional paid media spend. Everyone is jumping on the influencer marketing bandwagon because it’s all the rage, just like every other fly-by-night new trend. So, what is influencer marketing?

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Social Media Today

FEBRUARY 24, 2019

What types of content drive the most consumer action on social? The team from Stackla recently conducted a survey on the effectiveness of different approaches.

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