Oktopost

FEBRUARY 10, 2022

Joel Harrison, Editor-in-Chief at B2B Marketing takes on community building. Watch the recording: Want to hear more from renowned marketing leaders on building community? Joel even reveals a few secrets of his own from building one of the B2B marketing industry’s most vibrant and known communities.

B2B 116

B2B Communities Apple Hosting 116

Later

SEPTEMBER 1, 2020

Wondering what the top social media platforms for SMBs are? If you’re a small business just getting started with social media marketing , it can be challenging to know which platform will help you tap into the right audience – especially if you’re a time-strapped solopreneur! Are you looking to reach new customers?

Platform 78

Platform Social Media Small Business Instagram 78

Techipedia: Tamar Weinberg

JANUARY 11, 2012

After taking the social media plunge, companies quickly discover that it is vastly more complicated and time-consuming than they thought. But companies must avoid a panicky response, because hiring a social media marketing (SMM) partner requires careful study. Social Media Marketing Activities and Skills.

Social Media 168

Social Media How To Marketing Syndication 168

Sprout Social

MAY 23, 2023

This new era of artificial intelligence (AI) naturally has social teams thinking: Is an AI social media manager about to take my seat? When it comes to AI social media tools, I’m optimistic…and this is coming from someone who regularly thanks her Google Home to keep it happy.

Team 131

Team Social Media Management Skills Trends 131

Mindjumpers

DECEMBER 9, 2010

The company has been around for 109 years and is loved by people all over the world – no doubt the company is “liked” on Facebook too. They wouldn’t get 5 million new fans a week though, if it wasn’t for their great use of social media and understanding of its human aspects.

Facebook 277

Facebook Community building Technorati Communities 277

Sprout Social

JANUARY 12, 2022

Gymshark, Threadless and Casper are shining examples of brands that flourished thanks to community-building and word of mouth. Companies with plenty of positive buzz and frequent social mentions grow rapidly in the age of social media. Either on-site, social media, Google or third-party review aggregators.

Conversation 134

Conversation Review Marketing How To 134

Buffer Social

DECEMBER 3, 2020

They’ve identified a powerful marketing channel to help these women bring their visions to life: digital community. Read on for a behind-the-scenes look at how IFundWomen integrates their marketing and community building to foster inclusive digital spaces. Where do you find inspiration for IFundWomen’s social media content?

Communities 81

Communities Engagement Community building Instagram 81

Pixlee

MARCH 8, 2018

The idea of community has become a major focus of brands in many verticals. traditional methods of marketing still have their place, community-building is now a. This element is all about building an identity. companies that create products and services. How are brands leveraging community? Humanizing.

Communities 48

Communities Brands Pharmaceuticals Community building 48

Waxing UnLyrical

MARCH 25, 2013

Two years ago when the Midwest had a massive heat wave, and the company had trouble keeping up with demand, plenty of cups of yogurt were spoiled in transit or at the store. And the company honored every spoiled cup with a replacement, whether the spoilage was its fault or not. Where did customers go to complain?

Travel 254

Travel Price Consultant B2B 254

Pixlee

JANUARY 12, 2022

The Human Connection in Community-Driven Brands. With that comes human connections, especially with the rise of social media and the availability of information. What is a Community-Driven Brand? While a “community-driven brand” can incorporate many elements, it generally revolves around: Customers as members of a group.

Communities 52

Communities UGC Marketing Newsletter 52

Convince & Convert

MARCH 14, 2013

To commemorate both milestones, the company hosted a 24-hour long community celebration on its @Nike account. Throughout the celebration, Nike shared ten Instagram photos from its fans that inspire the company to “push further” on the platform. Milestone’s aren’t about you – they’re about your community.

Communities 151

Communities Instagram Crowdsourcing Hashtag 151

Social Media Strategies Summit

SEPTEMBER 26, 2023

Investing in social media content should be a no-brainer for businesses trying to reach, engage, and convert their target audiences. Especially considering that people spend an average of 2 hours and 26 minutes daily using social media. Is Your Audience’s Needs Your Biggest Priority?

Social Media 130

Social Media Brands Content UGC 130

Pam Moore

JUNE 26, 2020

Are you sick and tired of of being sick and tired of cranking out videos, blog posts, social media posts, Instagram visuals, Facebook posts, podcasts and not achieving your marketing goals or generating more leads? Do you know how to connect with your audience authentically and emotionally? Wish you had more customers?

eBook 78

eBook Template Templates B2B 78

Sprout Social

OCTOBER 23, 2019

This might seem like a tall order, but you can break this down into attainable tactics and goals that can become part of your social media marketing strategy. Let’s go in-depth on some of the best ways to build brand loyalty that lasts. These days, a lot of companies handle customer service via social media.

Loyalty 86

Loyalty Brands How To Discount 86

Pixlee

SEPTEMBER 29, 2021

To start taking advantage of the ecommerce and community-building benefits influencer partnerships can provide your brand with, you’re going to need a solid influencer brief. . It’s probable you’ll want to repost or promote their posts on your social media accounts. Determine Which Social Media Platforms Are Included.

Influencer 52

Influencer Collaboration Authentication Campaign 52

Pixlee

NOVEMBER 15, 2016

Social media marketers are often encouraged to develop and curate user generated content, but what is user generated content and why is it important? It’s been proven that consumers find UGC more trustworthy and authentic than content created by a brand. Why to Use User Generated Content. How to Leverage UGC Effectively.

Content 41

Content UGC Loyalty Nielsen 41

Pixlee

SEPTEMBER 20, 2017

The ways in which fitness brands engage with audiences has evolved at warp speed in recent years thanks, in part, to rampant social media adoption. Intensely passionate communities have formed around types of exercise and activities, and members share details of every training session and achievement across all forms of social media.

Communities 62

Communities Brands Class Community building 62

Pixlee

JUNE 17, 2020

Limecrime showcases authentic brand advocates to create deeper customer connections across their digital presence. Even more, it built a sense of community by asking customers to share their photos on social media. . Next-Level Digital Communities. Putting the Customer at the Center of the Conversation.

UGC 53

UGC Brands Apparel Communities 53

Pixlee

DECEMBER 18, 2019

There needs to be a deeper connection built that can help the companies understand their target audience. Smartphones along with social media have changed the way experiences are shared about brands. Smartphones along with social media have changed the way experiences are shared about brands.

Strategy 57

Strategy System Sites Community building 57

Techipedia: Tamar Weinberg

AUGUST 2, 2011

With the breadth and depth of social media services out there, it’s no wonder that we often find ourselves lost in the vast array of services. Shannon Paul is a social media manager at the Blue Cross Blue Shield of Michigan and blogs on social media for business at Very Official Blog. Jason Falls.

Tools 277

Tools Tips Marketing Social Media 277

Buffer Social

OCTOBER 6, 2019

How you could do this for your business: Take a look at your event calendar and see if there are any upcoming events and activities that your online community can follow along. Company retreats. Mix high-quality edited content with raw authentic content (and keep in mind the vertical screen size). Gary Vaynerchuk ( @garyvee ).

Instagram 69

Instagram Influencer Brands Upcoming 69

Buffer Social

SEPTEMBER 18, 2016

Sharing your brand’s story through user-generated content (UGC) is one of the best ways to build an authentic and engaging community on social media. Why user-generated content is such a powerful tool on social media. 3 Community-Building and UGC Takeaways from Dom.

Brands 40

Brands Content UGC Social Media Management 40

Techipedia: Tamar Weinberg

MARCH 4, 2010

Now known as the “social media hotel&# of NYC, Roger Smith is attracting a really incredible bunch of people who have raved about the ambiance and the company’s approachability online. Thus, Roger Smith Hotel has made an impression on us through social media, particularly Twitter. Has it been a success?

Hotels 245

Hotels Social Media Communities Discount 245

Pam Moore

JULY 11, 2018

Align your social media and marketing efforts to your goals. Even if budgets are tight, find a way to build consistency across the various platforms. Focus on consistent avatars, logo placement, colors, value proposition messages, company and product descriptions, bios, titles, fonts. How are you different? Be realistic.

Apple 139

Apple Brands Tips Consultant 139

agora pulse

MARCH 24, 2020

Brush up on your social media terminology, and even learn some new lingo via our helpful social media glossary. New to the world of social media? This glossary can help you better understand all the different social media terms. In social media, an algorithm varies by platform.

Social Media 94

Social Media Social Media Management Meme Hashtag 94

Hootsuite

SEPTEMBER 3, 2020

As we enter the final stretch of this unforgettable year, it’s a good time to check in on the trends impacting the social media landscape. 2020 changed everything: the way we communicate, the way we shop, the way we greet one another. It also changed how we use social media. What social networks are doing.

Trends 144

Trends Social Media HootSuite Embedding 144

Buffer Social

AUGUST 29, 2016

Take a look at your event calendar and see if there are any upcoming events and activities that your online community can follow along. Company retreats. Mix high-quality edited content with raw authentic content (and keep in mind the vertical screen size). Use Instagram Stories to do research and interact with your community.

Instagram 75

Instagram Influencer Brands Upcoming 75

Ignite Social Media

FEBRUARY 22, 2023

From the rapid rise of short-form videos to leveraging the value of community building, here’s what we think is what's hot and what's not in social media so far in 2023. Social media is a hot spot for emerging trends — they come and go. Given that social media is a whopping $231.1

Social Media 96

Social Media Social Media Management Influencer Trends 96

Keyhole.co

FEBRUARY 26, 2024

From the genius use of UGC on TikTok to extensive influencer marketing, this newbie in the confectionery industry has created a social media strategy even the top brands can learn from. Tabs Chocolate ditched the regular paid marketing efforts and focused on creating consumer trust through authentic content.

Social Media 59

Social Media Strategy UGC Influencer 59

Later

SEPTEMBER 12, 2019

UGC is an affordable way to share high-quality content that generates sales for your brand — it’s the social media equivalent of a word-of-mouth recommendation! . And nothing stands out more on social media than being original! . UGC Best Practices #2: Strive for Authenticity . Consumers are 2.4

UGC 60

UGC Content Instagram Hashtag 60

Techipedia: Tamar Weinberg

JULY 8, 2008

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Interviews , Marketing , Opinion , Social Media , Websites > What Traits Define a Social Media Marketer? What Traits Define a Social Media Marketer?

Social Media 163

Social Media Marketing Consultant Communities 163

Convince & Convert

NOVEMBER 2, 2023

Whatever your long-term strategic aims, remember that authenticity and consistency should be at the heart of your branding strategy. Social Impact a la Toms Many businesses are launched because their founders want to change the world for the better, but few actually succeed in this aim. Take fast-fashion retailer Boohoo.

Brands 78

Brands Apple Case Study Fashion 78

Kikolani

DECEMBER 26, 2012

Social media gives businesses large and small an unprecedented opportunity to build community around their business. Learn to leverage these tools to maximum effect with these 7 advanced social media marketing strategies. Social media platforms are the different networks where social interaction occurs (e.g.

Social Media 167

Social Media Strategy Marketing GPS 167

Social Media Strategery

DECEMBER 13, 2008

Events Calendar Subscribe: Posts | Comments | Email Social Media Strategery Best Of Best Practices Enterprise 2.0 Development Social Media Stop the Posturing About Government 2.0 Development , Social Media Stand Out and Do Something! Time to step out of the echo chamber of the social media blogosphere.

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Gov 2.0 Web 2.0 Wiki Policies 93

Buffer Social

JULY 25, 2023

Newsletters have become a major content format among creators, partly due to their appeal to targeted interest groups and because email is the next best thing to social media for reaching audiences. I'm increasingly convinced that premature growth on social media is an expensive mistake.

Newsletter 85

Newsletter How To Fashion Authentication 85

Hootsuite

MARCH 20, 2023

Not in the romantic sense, of course (that’s none of our business), but if you’re reading this post, it means that you’re committed to increasing your social media engagement. Calculate it on a post-by-post basis or for an entire campaign — for any social network. What is an engagement post on social media?

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Engagement Analytics Meme Instagram 95

Sprout Social

AUGUST 12, 2020

In the simplest terms, a brand community showcases brand loyalty at its best. People in your brand community are emotionally invested; they will buy from your company, digest your content, tell their friends and family about your company, and more. But a brand community is not the same as brand awareness.

Communities 140

Communities Brands How To Forums 140