Sprout Social

NOVEMBER 7, 2022

Brand-creator partnerships have grown from novelty into necessity. Actionable brand-creator advice stemming from DE&I and fair pay conversations. Creators are the bridge to communities with authenticity at the forefront of their work. Read the #CreatorTwitter Report.

Brands 90

Brands Twitter Authentication Report 90

Pam Moore

JUNE 2, 2017

Do you have social media, digital marketing and branding problems? We have been working the past year on a game changing online social media training academy and member community to help solve your biggest problems and challenges related to social media marketing, digital marketing, and branding. Still need more information?

Training 167

Training Communities Social Media Real Estate 167

Sprout Social

JANUARY 12, 2023

External communication, marketing and public relations (PR) have been tricky for brands over the last few years. Leading to an ever-increasing emphasis on how corporations reflect these values when communicating with their audiences. What are brand values? Why it’s important to have and share your brand’s values.

Brands 129

Brands How To Authentication Exercises 129

Sprout Social

FEBRUARY 26, 2024

We unpack how your brand can use these examples to spark your own scroll-stopping ideas—while maximizing your budget and doing more with less. According to The Sprout Social Index™ , the most memorable thing brands can do on social is respond to their customers. The play: Social customer care isn’t just for digital-first brands.

Report 66

Report Atlassian Brands Sentiment 66

Pam Moore

MAY 12, 2019

Many business and marketing leaders think a brand starts and ends with a logo, colors and design. However, experienced brand marketers know branding is far more than a logo or a simple social media image that gets a ton of likes on Facebook or LinkedIn. Your brand is not your logo! It's community. Big difference.

Brands 109

Brands Strategy Reputation Authentication 109

Pam Moore

OCTOBER 25, 2020

SocialZoomFactor · Personal Branding: 5 Pillars to Build a Brand of Authority and Influence. Do you need a personal brand in business today? Personal branding is a requirement for any business leader in any niche. You have a personal brand regardless if you consciously designed it or not. . The answer is yes!

Influencer 78

Influencer Brands Strategy Training 78

Convince & Convert

APRIL 26, 2013

Brooks Thomas , Communications Specialist at Southwest , joins the Social Pros Podcast this week to discuss the progressive setup of the Southwest social media team, the widespread success of a long-running corporate blog, and keeping an authentic voice for a large brand. This, they hope, keeps it authentic. Listen Now .

Authentication 137

Authentication Nielsen How To Case Study 137

Later

MAY 28, 2021

With over 756 million users , it’s full of opportunities for brand marketing. In this blog post, we’re sharing five ways you can use LinkedIn to market your brand and reach relevant audiences. How to Use LinkedIn for Marketing Your Brand . Share Your Brand Voice. Ready to get started? Let’s dive in!

LinkedIn 100

LinkedIn Brands Marketing Airlines 100

Pam Moore

AUGUST 13, 2019

Brands that inspire a higher emotional intensity receive 3x as much word-of-mouth as less emotionally-connected brands. As the digital and social web gets louder and more crowded, marketers are always looking for new ways to better connect with their audiences and communities in a meaningful, authentic and memorable way.

Brands 60

Brands Authentication Template Templates 60

Pam Moore

JULY 6, 2020

SocialZoomFactor · Brand Personality 6 Ways to Give Your Brand Personality. Have you ever thought about your brand personality? Does your brand have a personality? Here is the thing… your brand definitely has a personality regardless if you have thought about it or not. What is a brand personality?

Brands 78

Brands eBook Template Templates 78

Pam Moore

MAY 27, 2019

Learning how to connect with your audience in an authentic and human way can help you stand out from the crowd, rise above the noise and build a relationship with your audience and customers that only you can do. Shorten the sales cycle because you establish trust and an authentic relationship faster?

Data 106

Data Brands Strategy Authentication 106

Pam Moore

JUNE 9, 2019

Building a brand that is relevant, memorable and valuable online requires a lot more than fancy visuals, fast moving video or knowing how to play the last social network newsfeed algorithm. Be authentically you. Don’t pretend you are someone or a brand you are not. Think about the brands you love. Know your value.

Brands 105

Brands Authentication Template Templates 105

Pam Moore

DECEMBER 9, 2019

They are looking to escape from the noise and spam of the digital web and the brands that treat them only like a number. Connecting with your audience in a human and authentic way will bring you a much higher return on your investment than a spam strategy focused on quantity of content over quality. You can download it for free here.

Template 78

Template Templates Social Media Content 78

Sprout Social

AUGUST 3, 2023

In the span of 26 years, social media has transformed from a simple communication tool to a powerful marketing platform. From the early days of Six Degrees to the rise of TikTok and the introduction of Threads, brands have had to adapt to this constantly changing landscape. And as a result, so has the role of social media managers.

Social Media 90

Social Media Content Airlines Authentication 90

Pam Moore

DECEMBER 9, 2019

They are looking to escape from the noise and spam of the digital web and the brands that treat them only like a number. Connecting with your audience in a human and authentic way will bring you a much higher return on your investment than a spam strategy focused on quantity of content over quality. You can download it for free here.

Template 78

Template Templates Social Media Content 78

Pam Moore

JANUARY 24, 2020

Marketers and business leaders must take the time in 2020 to understand the power of personal branding. Gone are the days that a brand can throw out a press release and expect massive brand awareness, media and sales to come rolling in. It takes 6-7 brand touches for someone to remember your brand.

Sample 78

Sample Samples Strategy Brands 78

Pam Moore

MARCH 7, 2023

Unleashing Your Brand's Soul: Why Your Brand Needs More than Just a Logo and a Slogan SocialZoomFactor · Brand Personality 6 Ways to Give Your Brand Personality Have you ever thought about your brand personality? Does your brand have a personality? A brand without a soul is like a person without a heartbeat.

Authentication 78

Authentication eBook Brands B2B 78

Pam Moore

MARCH 7, 2023

Unleashing Your Brand's Soul: Why Your Brand Needs More than Just a Logo and a Slogan SocialZoomFactor · Brand Personality 6 Ways to Give Your Brand Personality Have you ever thought about your brand personality? Does your brand have a personality? A brand without a soul is like a person without a heartbeat.

Authentication 78

Authentication eBook Brands B2B 78

Pam Moore

AUGUST 8, 2019

Your brand is the foundation and one of the most important aspects of your business. Bottom line, you have one chance to make a first, second and third brand impression. Your brand is who you are. It is what your customers experience when they come in contact with your brand and the people who make it what it is, good or bad.

Brands 60

Brands Strategy Reputation Training 60

Pam Moore

AUGUST 17, 2020

SocialZoomFactor · LinkedIn Power Tips to Ignite Your Business and Brand. LinkedIn is one of the most powerful social networking and digital platforms to build your personal and business brand of authority, influence and human connection. Connect with me on LinkedIn here. Connect with me on LinkedIn here.

LinkedIn 78

LinkedIn Tips Brands Training 78

SocMed Sean

FEBRUARY 15, 2022

The hashtag #smallbusiness currently has 25+ billion views on TikTok, so small business owners are using it for brand recognition in new audiences. That’s a huge opportunity to promote brand awareness in a demographic that has a lot of disposable income to spend on products. Consumers today are much savvier and appreciate authenticity.

Trends 147

Trends Strategy Marketing Authentication 147

Pam Moore

MARCH 2, 2020

Welcome to an era where connecting with your audience and communities in authentic and human ways is a requirement, not an option. Brands that activate their audiences powered by authentic human emotional connection will win in this new era. We can communicate how, when and where we want… and so can our audience.

Content 78

Content Authentication Marketing Training 78

Pam Moore

MARCH 2, 2020

Welcome to an era where connecting with your audience and communities in authentic and human ways is a requirement, not an option. Brands that activate their audiences powered by authentic human emotional connection will win in this new era. We can communicate how, when and where we want… and so can our audience.

Content 78

Content Authentication Training Template 78

Pam Moore

MARCH 26, 2019

It's in the DNA of successful franchisor founders to empower their tribe of franchisees and customers to be the best brand evangelists in the world. They fear that putting the technology in the hands of their franchisees will open up their brand for more risk. Many franchisors will state they are a big fan of digital and social.

Organization 106

Organization Social Media Brands Training 106

Pam Moore

JUNE 28, 2019

Download our 2019 content calendar template here -> 2019 Content Calendar Template. For others it may bring a feeling of “oh great, another download that you ned to use, but just never get around to it.” They win when it comes to engagement, community growth and of course also leads and sales. Your next steps.

Template 60

Template Templates Content Marketing 60

Waxing UnLyrical

JUNE 24, 2019

In fact, 58 percent of brands have seen improved brand awareness and perception from influencer marketing campaigns. They are often more authentic and more likely to have actually used the product or service. You may hear some complain micro influencers are not as savvy about the needs of the brand. Authenticity.

Influencer 237

Influencer Authentication Survey ROI 237

Pam Moore

JANUARY 19, 2020

What are the biggest digital marketing and branding trends shaping the year ahead? How will marketers approach increasing brand awareness, attracting new customers and growing revenue in an always on digital world where the only guarantee is change? 15 Digital Branding Trends You Can't Ignore in 2020. Brands Get More Human.

Trends 78

Trends Brands Marketing Influencer 78

Pam Moore

SEPTEMBER 26, 2020

SocialZoomFactor · Personal Branding and Politics – Building Your Brand in a Political Minefield. Do Politics and Personal Branding Go Together? . When it comes to politics and personal branding, do the two go together? How your brand is made up of perceptions and why each brand touch counts.

Brands 78

Brands Meme Training eBook 78

Sprout Social

MAY 19, 2021

Most consumers expect brands and companies with a social media presence to interact with their customers in meaningful ways. As social continues to evolve, the ways audiences engage with brands will grow alongside it. Choose a brand over the competition (77%). Recommend a brand (76%). Check out River Island , for example.

Engagement 136

Engagement Brands Review Influencer 136

Later

JUNE 12, 2020

To help you better understand the holiday and how brands can successfully celebrate Juneteenth on social media, we asked social media strategist and photographer Dante Nicholas to share his knowledge on the day! So the Fourth of July holiday has always felt slightly tainted for many in the Black community. . What is Juneteenth?

Social Media 106

Social Media Brands Creative Commons Education 106

Pam Moore

JANUARY 14, 2020

Personal branding can not be ignored in 2020. Even if you are not a marketer and never want to be one, you have a personal brand regardless if you have consciously designed it or thought about it or not. Your Personal Brand is Made of Perceptions. Your personal brand is made up of perceptions of which we can't actually control.

Brands 78

Brands Training Template Templates 78

Keyhole.co

JANUARY 20, 2024

Anyone can market on Facebook–big brands, small businesses, and individuals alike. In fact, surveys show that the majority of Facebook users follow at least six brands. And you could be one of these brands. Create a separate Facebook group and community page Your first task is to set up your Facebook business page.

Small Business 100

Small Business Engagement Strategy Facebook 100

Pam Moore

JANUARY 28, 2020

Your audiences and customers need to feel the heartbeat of your brand in every touch. It takes 6-7 brand touches for someone to remember a brand. It is the heart of where the digital brand magic happens! The main character in your brand story is NOT YOU! You are not the main character of your brand story.

Brands 78

Brands Training Sample Samples 78

Hootsuite

NOVEMBER 28, 2022

Brand advocates help you connect with potential customers and cut through the noise online. In short, an engaged community leads to better sales outcomes. Bonus: Download a free employee advocacy toolkit that shows you how to plan, launch, and grow a successful employee advocacy program for your organization.

Social Media 122

Social Media UGC How To HootSuite 122

Hootsuite

JULY 4, 2022

You’re probably already managing several social media platforms for your brand. While TikTok users favor authentic, low-production content, there’s still an investment involved in executing clever and engaging videos. Is there an opportunity for you to do something different with your brand voice or style? Definitely.

Questions 104

Questions Banking Insurance HootSuite 104

Sprout Social

OCTOBER 31, 2023

Building brand reputation and loyalty is the top business priority for leaders in the current economic climate, according to the 2023 State of Social Media report. Influencers play a growing role here—these digital trendsetters help brands establish credibility with target audiences while extending their reach.

ROI 106

ROI Influencer Marketing Survey 106

Hootsuite

SEPTEMBER 14, 2021

Bonus: Download the free 10-Day Reels Challenge , a daily workbook of creative prompts that will help you get started with Instagram Reels, track your growth, and see results across your entire Instagram profile. In short, getting verified on TikTok can help establish any kind of brand you wish. Authenticity.

How To 123

How To Authentication Instagram Trends 123