Remove Applications Remove Loyalty Remove Sentiment Remove Trends
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The role of artificial intelligence in business in 2024

Sprout Social

In business, artificial intelligence (AI) is more than just a trend; it’s a crucial tool reshaping how we approach marketing and customer engagement. The development of AI has led to the creation of numerous applications, including chatbots, virtual personal assistants (e.g., Why this surge?

Patterns 112
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A marketer’s guide to natural language processing (NLP)

Sprout Social

NLP powers AI tools through topic clustering and sentiment analysis , enabling marketers to extract brand insights from social listening, reviews, surveys and other customer data for strategic decision-making. NLP uses rule-based approaches and statistical models to perform complex language-related tasks in various industry applications.

Process 103
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How to use AI analytics for targeted business decisions

Sprout Social

It is used to identify patterns and trends in data for informed decision-making. AI analytics gives a more comprehensive report on continuous performance using trend analysis so brands have a holistic view of the various factors and changes over time. Let’s dig deeper.

Analytics 107
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The role of AI in creating a more human customer experience

Sprout Social

You’ll also see eight practical applications of AI for creating a memorable, personalized customer experience. AI customer experience is the use of AI technologies like natural language processing (NLP), text analysis and sentiment analysis to delight customers wherever and however they interact with your brand.

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8 Social Listening Examples: How Brands Are Thriving Digital Landscape

Keyhole.co

But you can’t do this unless you are already practicing social listening and can pick up on the trend when it begins. SoFi- Turning negative sentiment into positive advocacy SoFi is a fintech company that provides a range of personal finance services including student loan refinancing.

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Brand awareness: What it is and strategies to improve it

Sprout Social

Combine positive brand sentiment with high brand recognition and you get fans. If you use Sprout’s social listening tool , here are just a few of the metrics you can pull to understand how conversations are trending around your brand: Total message volume tracks the total amount of messages shared around your brand. — e.l.f.

Strategy 125
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5 successful crisis communication examples brands can learn from

Sprout Social

Customer loyalty and attrition. As is true in most cases, social media should be used to amplify key information, monitor brand sentiment and increase customer access to the company during times of crisis. Aldi launched a cadre of Tweets using the new hashtag #FreeCuthbert, which trended at number one on Twitter within hours.

Examples 104