Sprout Social

OCTOBER 16, 2023

A strategy that made a brand successful years ago may be obsolete in the future, that’s why building brand awareness remains critical for established and upcoming businesses alike. Consider how to reverse engineer their content strategy or take advantage of gaps present within your industry or niche.

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Pixlee

OCTOBER 16, 2020

2020 has taught us that it’s not always possible to plan life too far ahead—but this shouldn‘t stand completely true for your yearly marketing strategy. Enter user-generated content (UGC) – the strategic fulcrum of your campaigns and content shortages. The new year is coming up, and most of us are eager to turn a new page.

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Pixlee

MAY 9, 2022

For example, if a competing brand has recently hired several new influencers and looks to be doubling down on user-generated content (UGC), they may be predicting a need for community-driven marketing on social. Knowing these trends can help you more accurately forecast what topics and platforms to focus future campaigns and content around.

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Pixlee

JULY 19, 2021

This is effective for improving conversion rates, while also extending your brand’s virtual community and building a strong relationship with a professional in your industry’s social sphere. On the other hand, brands can repurpose the content influencers create to fit into their email marketing campaigns.

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Unmetric

AUGUST 2, 2019

What is their social strategy on Instagram? The brand’s content strategy centers around sports personalities adorned in Nike apparel as an inspiration to go out there and JUST DO IT. The brand’s showcase of its models adorned in VS apparel helps create aspirational appeal among its followers. Fashion dominates Instagram.

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Pixlee

SEPTEMBER 21, 2020

A vast number of brands are now incorporating UGC into their marketing strategies, knocking their sales and conversion rates out of the park. Guess’s #InMyDenim TikTok Campaign. Denim super brand Guess partnered with video-sharing platform TikTok in 2018, launching its #InMyDenim viral campaign. Alo Yoga’s UGC Integration.

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Unmetric

OCTOBER 13, 2019

But the itch remains, more so than ever, to get their hands on the latest brand apparel. We’ve left no stone unturned in dissecting Victoria’s Secret’s social media strategy. It listens to over 100,000 brands to help our clients create more engaging content, get more certainty around their social strategy, and automate their reporting.

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Pixlee

DECEMBER 11, 2017

Creating a successful social media hashtag campaign takes equal parts creativity, risk, and luck. This year saw its share of social media campaign winners and losers, but here we’ll focus on brands who successfully created engaging hashtag campaigns with the added bonus of boosting brand awareness. Adidas – #ORIGINALis.

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Sprout Social

MARCH 1, 2023

Digital content creators are reshaping brand strategy for the better. Obviously, creators won’t ever man your customer care lines, but their in-depth knowledge of their communities (a.k.a. Tabitha Brown for Target features apparel, home goods, office supplies, food, pet items and kitchenware.

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Sprout Social

JULY 19, 2022

According to 72% of our LinkedIn community , hashtagging impacts the overall performance of social media content. Forward-thinking brands use them with specific goals and intentional strategies in mind—whether they’re making their product go viral or gaining international press. Industry or community-specific (example: #BookTok).

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Pixlee

APRIL 13, 2021

Donating some of your stock, products, or revenue is a great place to start, but other creative campaigns supporting the community are also an option. You don’t want to focus solely on product updates; you also want to remind your followers of your community values and how your products are helping those like them.

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Convince & Convert

MAY 30, 2013

Over the past 8 weeks, the campaign has generated 629 uses of the #coachfromabove on Instagram alone , including those from Coach. The campaign follows the continuing trend of brands encouraging and celebrating user-generated content. Do the math and that’s an average of 78 per week, not including the photos submitted via Twitter.

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Pixlee

MARCH 24, 2021

This marketing strategy is similar to the widely-popular realm of influencer marketing campaigns. Bloggers, online stars, and celebrities tend to have a lot of sway over the perceptions of their followers, and a well-planned ambassador marketing campaign can help you get your product in front of 10 million people on social media. .

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Pixlee

JULY 22, 2020

The right social media tools in 2020 help improve your reach and engagement, but also create valuable moments of community and conversation. Running a photo contest on social media can be as easy as asking followers to share a post with a campaign hashtag unique to the contest. . Social Email Campaigns. Shoppable Instagram.

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Pixlee

JULY 14, 2021

It’s no secret that user-generated content (UGC) is a valuable marketing asset to build trust in your brand, drive sales, and broaden your customer community. If you want a successful business, calculate your NPS and implement strategies to transform your customers into brand advocates. 4 Ways to Use UGC to Improve NPS.

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Pixlee

JULY 3, 2019

The apparel company uses AI for purposes that extend beyond product innovation. By handing out shoes to NYC Fashion Week guests, Under Armour showed customers that they care about the consumer’s feedback and response to their apparel. Engaging the community has never been more efficient. Under Armour. Breckenridge.

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Pixlee

JUNE 17, 2020

It adds personalization to the customer experience and helps you build a community around your brand. Additionally, when combined with a conversational marketing strategy, UGC shows your audience that you’re listening. HYLETE shows off UGC on their product pages and features reviews to connect the brand to the community. .

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Pixlee

APRIL 11, 2022

The use of social media influencers and other types of social proof are now a key part of numerous companies’ digital marketing campaigns. Kimpton uses diverse types of community content in its social posts, like this post focused on promoting family trips at the brand’s destinations.

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Keyhole.co

MARCH 21, 2023

Over time, these strategies can help brands build their email lists and inspire more sales. Alphalete uses this strategy to promote its 8th Birthday Sale on Instagram and generate hype for up to 80% off fitness apparel. Another great method to use during your FOMO campaign is sharing heartfelt customer stories and testimonials.

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Pixlee

NOVEMBER 20, 2018

Influencer marketing has proven to be one of the most effective forms of connecting with a community. In 2019, this strategy will still use many of the techniques and approaches that were popular in 2018. The main reason why Instagram has high-performance potential lies in its highly engaged community filled with rich visual content.

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Pixlee

MAY 3, 2021

The coveted ‘blue check’ or verified symbol can play an integral role in a brand’s social media marketing strategy. Ultimately, becoming a verified account can serve as an important milestone in building brand credibility and growing your community. When your social media account is verified, it serves as immediate credibility.

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Keyhole.co

MAY 9, 2023

An Instagram giveaway is a promotional campaign that helps brands and creators boost their engagement, following, reach, and more on the platform. For instance, you can encourage the audience to submit forms, reshare blog posts, and more across these channels, thus strengthening your omnichannel marketing strategy.

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Pixlee

SEPTEMBER 13, 2021

Community-driven brands are turning to ambassadors more and more to boost brand awareness and customer acquisition. To get the most out of ambassador marketing today, marketers need to understand the ins and outs of choosing the ideal ambassadors for your brand and creating an effective strategy for working with these people.

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Pixlee

SEPTEMBER 13, 2021

Community-driven brands are turning to ambassadors more and more to boost brand awareness and customer acquisition. To get the most out of ambassador marketing today, marketers need to understand the ins and outs of choosing the ideal ambassadors for your brand and creating an effective strategy for working with these people.

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Sprout Social

AUGUST 12, 2020

Welcome to the Social Spotlight, where we dive deep into what we love about a brand’s approach to a specific social campaign. From strategy through execution and results, we’ll examine what makes the best brands on social tick — and leave you with some key takeaways to consider for your own brand’s social strategy.

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agora pulse

JUNE 9, 2020

Advertisers can select a campaign type that optimizes Promoted Pins for specific consumer actions rather than just clicks. The campaign resulted in a meaningful brand lift for the company and its products. Results also showed that the Nationwide campaign content engaged men more often than women. Clothing and Apparel.

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Pixlee

APRIL 18, 2022

This is a good way to expand your brand’s online community while developing a solid relationship with a social media expert in your sector. Make use of Your Influencer’s Community. Inspire your influencers to share how being a part of your brand’s community via your email list has improved their lives.

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Pixlee

FEBRUARY 3, 2021

If you know the importance of a great Instagram strategy , chances are you have already tried building your own presence. Yakima is also able to repurpose ambassador content for other campaigns, providing a more authentic strategy to connect with the right potential customers. 2 User-generated Content Is Key.

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Buffer Social

NOVEMBER 12, 2019

In this blog post, we’ll cover a host of new ideas, tips, and tactics that can help you boost your already-planned campaigns or give you some inspiration for an upcoming piece of content. But first, we wanted to start with a couple of outside-the-box campaigns to get you feeling inspired. . well, library. Conduct hourly flash sales.

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ProBlogger

MAY 3, 2023

Franchising and Collaboration One of the key strategies behind the success of Star Wars is its ability to expand through franchising and collaboration. As a blogger, you can learn from this merchandising powerhouse to enhance your own monetization strategies. Consider developing branded merchandise related to your blog.

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Pixlee

FEBRUARY 7, 2022

Below we’ll discuss the differences reviews can create and share a review email template strategy designed for higher conversion rates and more responses. To use positive customer reviews for your marketing campaign, you’ll first need to find your brand advocates. Social proof is not the only reason. Click to review].

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Pixlee

FEBRUARY 1, 2019

Referral advertising is actually the most trusted strategy among millennials, Boomers, and other age groups. Selling more and empowering your loyal customers to share their voices is a strategy that works, but with some initial strategy and effort, you can build a referral engine that drives repeat business. .

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Later

JUNE 26, 2020

Facebook Groups are an effective way to create a community, drive engagement, and improve customer relations for your brand or business. While Facebook Pages can sometimes feel like a one-way channel for brands to share updates, Facebook Groups are a space for users to connect and communicate with like-minded people about shared interests.

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Pixlee

JANUARY 5, 2022

Cosmetics brand Morphe lets site visitors “shop the ‘gram,” tagging products in community Instagram posts and displaying them on-site. Here is an excellent example of how athletic apparel brand Alo Yoga shares shoppable content on Instagram: . Beyond Social: The Deeper Value of Shoppable Video Content.

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Talkwalker SM

MAY 26, 2016

Products presented by visual influencers perform significantly better than others, especially apparel (6.4x This visual search will also help you determine which platform you will be focusing on for your next campaign. Each visual influencer has their own voice and creativity, which will inspire different strategies.

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Pixlee

DECEMBER 20, 2021

sees a fundamental change coming to the way in which creators approach their own growth strategy. “A We’ve already seen creators become entrepreneurial powerhouses in their own right, with the likes of Huda Kattan (Huda Beauty) and Arielle Charness (Something Navy) experiencing major success with their makeup and apparel lines, respectively.

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Buffer Social

DECEMBER 4, 2019

According to an eMarketer report, the most relevant verticals for social commerce are categories like apparel, luxury goods, beauty, and home decor. First, there’s a messaging tool called ManyChat , which allows you to combine Facebook Messenger and SMS campaigns. Measure your strategy. How many sales did you make.

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