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BP Facebook Sentiment

Firebelly

Main | Jakes Take: Comcast Cares & You Can Too » May 27, 2010 BP Facebook Sentiment I spent some time evaluating sentiment towards BP on Facebook based on the number of 'pro' and 'con' pages. Digitalia | Indianapolis Social Media Marketing « YouTube Tuesday: Im A Social Media Guru!

Sentiment 161
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What Marketing Can Learn From Public Relations Analytics

Waxing UnLyrical

How to be more analytical. “Even web analytics tools are getting into the content analysis business and now include sentiment and other media metrics that really started in communication measurement programs.&#. Image: Angelo Juan Ramos via Flickr, CC 2.0. Focusing on the numbers. Being more results-driven.

Analytics 168
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Jim Sterne on #MeasurePR: Using Analytics For Better Public Relations

Waxing UnLyrical

Image: Nwardez via Flickr, CC 2.0. I’d hear about his work in the analytics field , about eMetrics and always think, wouldn’t it be neat if I actually got to meet him sometime? What are some of the most basic mistakes PR pros make when it comes to using web analytics? c) Treating social media as a broadcast channel.

Analytics 199
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Harnessing the Power of Big Data for Public Relations

Waxing UnLyrical

Image: The IBM Curiosity Shop via Flickr, CC 2.0. The algorithm also accounted for people with positive sentiment scores and those who avoided “foul” language. Stunts are a standard tool in the public relations arsenal, but with the help of social media analytics, we’re starting to see brands take them a step further.

Data 230
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Weekly Roundup: The Spin Sucks Edition

Waxing UnLyrical

A review of Triberr and the Spin Sucks analytics , by Gini (again). And I echo her sentiments. What it does for my analytics remains to be seen. PostRank Connect and analytics for bloggers , by Gini (yikes, this is getting old). Image: chooyutshing via Flickr, CC 2.0. What are your favorite Spin Sucks posts?

Postrank 160
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Turning Marketing Measurement on its Head

Waxing UnLyrical

Instead of always talking about what PR can learn from marketing analytics, what if we asked what marketing can learn from PR measurement? On specific PR measurement processes marketing pros can implement: How to best mine social media content for customer sentiment & messages. Image: Lynae Zebest via Flickr, CC 2.0.

Radian6 177
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The Social Media Monitoring Lighthouse – A Guide on What and How to Monitor

Razor Social

Sentiment Analysis. Here’s the Wikipedia explanation of sentiment analysis: “ Sentiment analysis (also known as opinion mining) refers to the use of natural language processing, text analysis and computational linguistics to identify and extract subjective information in source materials.” Social Analytics.