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BP Facebook Sentiment

Firebelly

Main | Jakes Take: Comcast Cares & You Can Too » May 27, 2010 BP Facebook Sentiment I spent some time evaluating sentiment towards BP on Facebook based on the number of 'pro' and 'con' pages. Digitalia | Indianapolis Social Media Marketing « YouTube Tuesday: Im A Social Media Guru!

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Tone or Sentiment — The New PR Standards

Proactive Report

Tone and Sentiment Measures how a target audience is likely to feel about the individual, company, product, or topic after reading/viewing/listening to the item. Image courtesy Flickr Ktow. See Sidebar below. See Sidebar below. See Sidebar below. There is a wealth of information in these sidebars.

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The Future of PR is Precision – Less Gut, More Data

Waxing UnLyrical

Customer sentiment. Image by GotCredit via Flickr, CC BY 2.0. Finding tools that give them access to all of their information in a single dashboard which eliminates the need to log in in to multiple platforms to see all of the data that is being collected is critical. Social media metrics. Share of voice. Media engagement and tonality.

Data 231
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Choices and Lessons

Dave Fleet

I wholeheartedly agree with Chris’ sentiment. Image: Flickr, via CrazyFast ). In it, he talks about the importance of remembering that you have a choice, and that a negative impulse ‘in the moment’ can lead you away from the path you want to be on. We can ask, “What choices did we make that led us here, now?”

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Social Media Success is About The Customers, Stupid

Adam Cohen

…having more positive than negative sentiment from a social media monitoring tool. …seeing the sentiment from a social media monitoring tool improve over time. Photo credit: cayusa via flickr. Here are some simple thoughts on defining success that may help illustrate the point. What would you add to this list?

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Don’t Put All Your Social Media Eggs In One Basket

Dave Fleet

They also look to backup their photos on Flickr, as people realize that site may not be a sure thing after all. Many people seemed to share the sentiment of my friend Jeremy Wright, who tweeted : FB has a fundamental responsibility to not disrupt their platform the week before Xmas.

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Harnessing the Power of Big Data for Public Relations

Waxing UnLyrical

Image: The IBM Curiosity Shop via Flickr, CC 2.0. The algorithm also accounted for people with positive sentiment scores and those who avoided “foul” language. Each light color represented the sentiment coming from a different social channel. It is surely becoming part of your daily PR research function.

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