BP Facebook Sentiment

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Main | Jakes Take: Comcast Cares & You Can Too » May 27, 2010 BP Facebook Sentiment I spent some time evaluating sentiment towards BP on Facebook based on the number of 'pro' and 'con' pages.

Social media metrics: why, what and how to measure according to Jim Sterne

Social Email Marketing

Social media management Social media metrics and measurement Social media ROI blogging bookmarking consumer-generated content customer satisfaction David Berkowitz Delicious Digg Facebook Flickr Forums and message boards Jim Sterne key performance indicator KPI LinkedIn lower costs Marketers Studio marketing mix media sharing micro-blogging Ning raise revenue roi sentiment social media marketing Social Media Metrics social networks StumbleUpon YouTube

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Tone or Sentiment — The New PR Standards

Proactive Report

Tone and Sentiment Measures how a target audience is likely to feel about the individual, company, product, or topic after reading/viewing/listening to the item. Image courtesy Flickr Ktow.

Social Media Success is About The Customers, Stupid

Adam Cohen

…having more positive than negative sentiment from a social media monitoring tool. …seeing the sentiment from a social media monitoring tool improve over time. Photo credit: cayusa via flickr. How do you define success with leveraging social media?

Customize Your Blog's Error Page in 5 Easy Steps

Waxing UnLyrical

First, you… Image: Kate Sumbler via Flickr , Creative Commons Hold on! Bland Image: jason carlin via Flickr , Creative Commons I mean, chicken-soup-with-no-celery-or-pepper bland. Mark as read Approve comment Let me echo Marys sentiments.

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Harnessing the Power of Big Data for Public Relations

Waxing UnLyrical

Image: The IBM Curiosity Shop via Flickr, CC 2.0. The algorithm also accounted for people with positive sentiment scores and those who avoided “foul” language. Each light color represented the sentiment coming from a different social channel. Guest post by Jim Delaney.

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Good Customer Service Starts at Your Front Door

Waxing UnLyrical

They are actively monitoring customer sentiment, on the alert for both positive and negative conversations and feedback… positive so that they know what’s working right; negative so they can alert the appropriate parties and respond quickly and positively.

Understanding Social Media ROI Cycle

Mindjumpers

Depending on the business needs they may focus on Flickr , e-newsletters, blogs, SlideShare and other social media platforms. and about 10% on qualitative metrics such as brand sentiment , survey results and customer polls.

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Turning Marketing Measurement on its Head

Waxing UnLyrical

On specific PR measurement processes marketing pros can implement: How to best mine social media content for customer sentiment & messages. Don’t rely just on sentiment; look for messages and message accuracy. Image: Lynae Zebest via Flickr, CC 2.0.

What Marketing Can Learn From Public Relations Analytics

Waxing UnLyrical

“Even web analytics tools are getting into the content analysis business and now include sentiment and other media metrics that really started in communication measurement programs.&#. Image: Angelo Juan Ramos via Flickr, CC 2.0.

Choices

Waxing UnLyrical

” I have never, and probably will never, forget that sentiment. Image: Richard Elzey via Flickr, CC 2.0. When I was still fairly new to drama school, I was going through a rough patch.

Weekly Roundup: The Spin Sucks Edition

Waxing UnLyrical

And I echo her sentiments. Image: chooyutshing via Flickr, CC 2.0. I don’t think I’ve ever done this before. Devoted an entire Weekly Roundup to posts from one – yes, one! – blog.

10 Surefire Ways For A Business To Fail At Social Media

SocMed Sean

photo courtesy of anitakhart on Flickr 2) Don’t allow commenting or don’t respond when comments are left – A recent, cross-industry study by socialbakers indicates that 95% of posts left on a Facebook page go unanswered.

Choices and Lessons

Dave Fleet

I wholeheartedly agree with Chris’ sentiment. Image: Flickr, via CrazyFast ). Tweet. Chris Brogan ‘s latest weekly newsletter was around the subject of choice. You can read it over on his site , too, if you like.

10 Words And Phrases Social Media Pros Should Help Their Clients Understand

SocMed Sean

4) Sentiment Measurement – If your client thinks they can accurately measure how humans feel with an online tool, they are sadly mistaken and if you are propagating that myth, STOP! Photo courtesy of EirikSo on Flickr.

100+ Social Media Monitoring Tools

Pamorama

Track consumer-generated media, understand sentiment, identify emerging trends and use the resulting insights to improve products, marketing, sales and service. $. Buzzcapture monitors places where opinions are exchanged to provide insight into how often companies and their brands, products, and competitors are discussed, what the sentiments are, and where discussions are taking place. $. It enables you to search for keywords on Twitter, Facebook, blogs, YouTube, Flickr, and more.

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Breaking the Silo: Why Every Department Can and Should Benefit from Social Intelligence

Talkwalker SM

Image Credits: Michael Coghlan on Flickr and Freepik. For companies of all sizes, sharing knowledge between departments is a challenge.

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100 Media Monitoring Tools for PR

www.pamil-visions.net

The Verismo methodology captures the essential elements of successful communications: Visibility, Reputation, Influence and Sentiment. Track sentiment, create a database of key influencers and then keep on top of the buzz. Focus on analytics and sentiment analysis.

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Making Data Relevant: The New Metrics for Social Marketing

mashable.com

Sentiment Analysis Text mining and sentiment analysis are the flavor of the season for social media analytics and a common complaint is that the current tools are not able to classify a high percentage of the comments about your brand.

20 Top Twitter Monitoring and Analytics Tools

Pamorama

Here are a few to help you get you started with sentiment and behavioral analysis so you can maximize Twitter’s benefits: Twazzup : A dashboard program that monitors Twitter, Twazzup will tell you every time your keywords are mentioned in a tweet.

100+ Social Media Monitoring Tools

www.pamorama.net

Beevolve Track consumer-generated media, understand sentiment, identify emerging trends and use the resulting insights to improve products, marketing, sales and service. It enables you to search for keywords on Twitter, Facebook, blogs, YouTube, Flickr, and more. Sentiment analysis.

Automation in Public Relations Measurement: Yea/Nay?

Waxing UnLyrical

Image: Tinkerbots via Flickr , Creative Commons Tools are beginning to do a solid job with the most mind-numbing parts of research (i.e., Tracking sentiment around a brand and its competitors might be important for a product manager.

Picking a new social media monitoring service

jeffesposito.com

The metrics that we were producing on our overall sentiment and equated net promoter score were great, problem was that they were in a vacuum. The biggest of these hurdles was adding a sentiment to the competitors was adding a sentiment to the posts.

38+ Cool Social Media and Web Tools and Reviews

Webbiquity SMM

A users can post to his/her Facebook wall, send a Tweet, share photos to Flickr and TwitPic, upload a video to YouTube, post a blog entry and manage other social accounts all from a single login and tool.

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The social media strategy series: Metrics and Measurement « The Cube

Gemma Went

Jim Sterne on #MeasurePR: Using Analytics For Better Public Relations

Waxing UnLyrical

Image: Nwardez via Flickr, CC 2.0. b) Thinking a lot of noise is good without studying the sentiment of the conversations.

On Research, Measurement’s Oft-Forgotten Sibling

Waxing UnLyrical

Image: Mike Kline via Flickr, CC 2.0. Image: TimberWolf_qx via Flickr, CC 2.0. Tools to use for sentiment analysis and social media monitoring: Steve said they use a lot of the free tools (Google, Twitter Search, etc.),

Top 10 Reputation Tracking Tools Worth Paying For

mashable.com

Also, paid services help you analyze and understand the magnitude and sentiment of conversations around your brand, which would take you even longer if you did it manually. Sentiment Metrics Sentiment Metrics has a reputation management tool that, just like the other services mentioned, helps you monitor what is being said about you, your brand and your products across blogs, forums and news sites. Flickr Suggests People You May Know Mashable Is Hiring, and Other Social.

31+ of the Coolest Social Media, Search and Web Tools of 2010

Webbiquity SMM

In addition to customizable search and sentiment monitoring, the Buzz Tracking feature provides realtime “metrics around how much buzz is out there, how much of it is yours, how much of it is your competitors’, and what’s buzzing industry-wide.&#

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How Much Listening Does Social Media Listening Really Offer?

Waxing UnLyrical

Image: daniel duende via Flickr, CC 2.0. Offering an all-in-one option to consolidate your social media accounts and create campaigns, videos and promotions, as well as track success and brand sentiment, JugnooMe aims to make the social web simple, accessible and monetizable for all.

WOM: What's Really Behind The Buzz

Waxing UnLyrical

Image: Shivz Photography via Flickr, Creative Commons Or, in a slightly lengthier version, “Through understanding we have better, more creative ideas, which help foster relationships between brands and people.&#

Social Media for the Boardroom

Buzz Marketing for Technology

They identified around 60 Million conversations (per year) across blogs, microblogs such as Twitter, discussion forums and social networks like Facebook and other enabling technologies such as YouTube, Vimeo and Flickr relating to Energy.

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Lessons From a Very Public Break-Up

Waxing UnLyrical

Positive sentiment doubled. #1 We categorized these messages based on sentiment (i.e. Title image: smemon , via FlickR, CC 2.0. Earlier this year, National Australia Bank got Australia and the world talking with its very public ‘Break-Up’ campaign.

Blogging for Grasshoppers: The Most Numerous Steps To Do The.

Waxing UnLyrical

Image: jim crossley via Flickr, CC 2.0 Image: BES Photos via Flickr, CC 2.0 An article published on Edutopia titled Lead, Don’t Lecture , outlines teachers’ insights that are in line with these sentiments. Image: Stuart Caie via Flickr, CC 2.0

10 Reasons Why Your Business Needs a Killer Social Media Strategy

Techipedia: Tamar Weinberg

The best thing about social media is that the conversations are natural occurring real time so the methods like survey lag far behind in providing the right information, bet we don’t need more to understand a consumer as we can measure sentiments now.

Why Suing Old Navy Is Bad News For Kim Kardashian

Waxing UnLyrical

Image: Powerhouse Museum Collection via Flickr, Creative Commons. Can Kim survive the wave of negative sentiment heading her way? Heard of the Kim Kardashian-Old Navy controversy?

What to Consider When Building an In-House Social Media Team

mashable.com

Engagement levels, buzz and sentiment or an increase in the number of sales — or perhaps both?&# Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Small business Business Advertise Network Blippr iPhone App Mashable France MashDeck Twitter App Mobile Site Social Media Events Twitter Guide Book Facebook Guide Book Partners App Development WordPress Experts MaxCDN Content Delivery Dynect Managed DNS Rackspace Hosting Intridea About Us Submit a Tip!

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The Ultimate Social Media Etiquette Handbook

Techipedia: Tamar Weinberg

Content Curation versus Content Aggregation

www.content-ment.com

I would disagree with that sentiment, having discussed this for years. Sentiment, branding, and time frame issues: a raw aggregating apparatus is blind to them all. skip to main | skip to sidebar Content-ment New media, old media, and the spaces in between. Digital media strategy.

What the Future Holds for B2B Social Media Marketing

mashable.com

4 Ways to Visualize Voter Sentiment f. Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Business Small business Social media Advertise Network Blippr iPhone App Mashable France MashDeck Twitter App Mobile Site Social Media Events Twitter Guide Book Facebook Guide Book Partners App Development WordPress Experts MaxCDN Content Delivery Dynect Managed DNS Rackspace Hosting Intridea About Us Submit a Tip!

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