article thumbnail

The Art of Social ROI: Choosing the Right Metrics for Your Goals

Hootsuite

ROI, or return on investment, has become the holy grail of social media marketing. But while the quest for social marketing ROI is not a linear journey, it also needn’t be as convoluted and futile as the quest for the holy grail itself (at least not the Monty Python kind, ya know). Track micro and macro actions to understand ROI.

ROI 138
article thumbnail

How to Prove Social ROI to Your Boss (Who Doesn’t Really Get Social)

agora pulse

Social media has become increasingly data-driven which means that social media managers today must prove social ROI (return on investment) to their boss. Businesses use ROI to calculate dollar/cents return on a dollar/cents investment and social media is no different. Social ROI- A Story. Establish CPC to Prove Social ROI.

ROI 108
article thumbnail

How to Prove Social ROI to Your Boss (Who Doesn’t Really Get Social)

agora pulse

Social media has become increasingly data-driven which means that social media managers today must prove social ROI (return on investment) to their boss. Businesses use ROI to calculate dollar/cents return on a dollar/cents investment and social media is no different. Social ROI- A Story. Establish CPC to Prove Social ROI.

ROI 108
article thumbnail

How Much Do Facebook Ads Cost? (2022 Benchmarks)

Hootsuite

Advanced users can set manual bid caps , but this requires a deep understanding of your expected ROI and average conversion rates to be successful. You can get all that data and more with Hootsuite Impact , which measures your paid and organic ROI together.). Cost per click (CPC) Facebook ad cost metrics. Ad spend per campaign.

Cost 98
article thumbnail

How to Use UTM Parameters to Track Social Media Success

Hootsuite

And they work with Google Analytics. UTM tags provide three key benefits: They help you track the value of social marketing programs and campaigns and measure ROI. Includes experts tips for proving ROI. UTM parameters work with analytics programs to give you a detailed picture of your social media results. Campaign name.

article thumbnail

Finally! Facebook Ads Reporting That Won’t Drive You Batty

agora pulse

Monitoring these standard metrics can help you make sure your spending and return on investment (ROI) are on track: Clicks: The total number of times the link in your ad was clicked. Cost per click (CPC): The amount you had to spend for each click. Click-through rate (CTR): How often a Facebook user clicked on your ad.

Report 152
article thumbnail

19 Social Media Metrics That Really Matter—And How to Track Them

Hootsuite

Note : Using social media analytics tools will make this process easier. Bounce rate lets you measure your social media traffic—and, in turn, ROI —against other sources of traffic (e.g., How to track it: STEP 1 : Set up Google Analytics. Cost-Per-Click (CPC). Instead, look to your CPC. Engagement metrics.

Metrics 112