Impressions vs Engagement: Which should you report on?
Oktopost
OCTOBER 10, 2024
Aside from impression statistics for each post, X’s analytics toolkit includes engagement rates, clicks, and follower trends. Other key metrics to help you monitor social media ROI No metric can tell you everything you need about a social media campaign’s performance. X: Contrary to popular belief, B 2B marketing on X isn’t dead.
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