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Social Media Intelligence: What It Is & Why You Need It

Hootsuite

By tuning in to the conversations that your target audience is having–both about your brand and the broader topics in your industry–you can gain valuable insights into how they think, what they care about, and what motivates them. Bonus: Download a free guide to learn how to use social media listening to boost sales and conversions today.

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Brand Reputation Management: 10 Strategies to Avoid Damage

Hootsuite

Bonus: Download a free guide to learn how to use social media listening to boost sales and conversions today. candidates won’t work for a company with a bad rep. No wonder internationally beloved toy company Lego reported a 17% growth in 2022. You don’t necessarily have to sit back and accept public sentiment. Here’s how.

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The 2023 Guide to Social Media Reputation Management

Hootsuite

Over 2,000 executives surveyed attribute 63% of their companies’ value to their online reputations. And you’ll create an online reputation that endears your company to your customers. Bonus: Download a free guide to learn how to use social media listening to boost sales and conversions today. The stakes are high.

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How to create a complaint management system to protect your brand reputation

Sprout Social

For example, Southwest Airlines’ quick response to a customer complaint about a long bag check line reassured the unhappy client they were committed to serving them as quickly as possible. In the end, the customer said the wait wasn’t too long and even praised the airline’s friendly employees.

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Everything You Need To Know About Social Media Monitoring

Keyhole.co

It involves actively monitoring, evaluating, and listening to what people are saying on various social media platforms about your company, your rivals, and your sector. Using social media monitoring tools, you can record the mentions, conversations, reviews, and sentiments that might affect the success of your brand.

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How to Manage a Social Media Crisis and Save Your Job: 9 Tips

Hootsuite

In other words, a social media crisis is when there’s a major change in the online conversation about your brand: an action that has sparked anger, disappointment, or distrust on a wide scale. Prevention starts with a clear social media policy for your company. Hypocritical posts raise hackles, too. Privacy guidelines.

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How To Get More Share of Voice on Social Media

Hootsuite

Or turn up in more conversations related to products you sell? For example, if your brand sells running shoes, you should expect to show up in conversations about running, running shoes, and sneakers. Knowing what is happening in the market and how your company stacks up can help you stay ahead. Social budgeting. Customer data.