Convince & Convert

FEBRUARY 22, 2016

In an effort to promote the airline’s expanded year-round service to Palm Springs from San Francisco and New York, Virgin America is asking customers flying to and from PSP to play dress-up. To be fair, the airliner anticipated results like these. Business: Virgin America Launches #LetModFly. Calling all Mad Men fans!

Apple 60

Apple Airlines iPhone Hashtag 60

Twist Image

AUGUST 14, 2012

The Halifax-based musician wrote a song and created a YouTube viral video sensation with United Breaks Guitars in 2008 after his guitar was busted during a trip on United Airlines. So, is United Airlines now a decimated brand? Do you think any less of the airline? Yes, his career seems to be growing strong. to 3.26).

Airlines 92

Airlines Wikipedia Publishing Price 92

Socialized

OCTOBER 1, 2009

What is a brand, and, as caretaker of your company’s brand, how does social media affect you? And finally, I define a brand as “the sum total of our experiences with a company, its products, services, and employees, and the way those experiences shape our perception of the company.&# Consider PCs.

Social Media 145

Social Media Brands Radian6 Banking 145

Twist Image

JUNE 12, 2014

The data was culled from a 2014 Millward Brown digital survey, which polled 300 digital marketing decision makers at Fortune 5000 companies and leading advertising agencies in the United States. How important is sentiment in the evaluation of a brand''s value? brand sentiment. and that''s not legal). It''s worth a ton.

Data 101

Data Sentiment Marketing Advertising 101

Sprout Social

AUGUST 22, 2018

Metrics like sentiment analysis let you know how people feel about your brand at large whether that sentiment is positive, negative or neutral. Your responses both reflect on your company and determine whether or not your customer sticks around, after all. Search for common misspellings of your company name.

Twitter 97

Twitter Tips Notification Sentiment 97

Twist Image

APRIL 19, 2017

Her sentiment was meant to mean that if the music feels right, it will find an audience, but it did give pause. The company was launching a new product aimed at business travellers, and was curious about the best travel apps for these types of consumers. Airline status luggage tags. Do you know who your audience is anymore?

Travel 71

Travel iPhone Analytics Airlines 71

Twist Image

JANUARY 17, 2013

I'm less interested in what Armstrong had to say and that much more interested in the time and sentiment around public forgiveness. It's not about an airline that broke someone's guitar, and it's not about a computer company that didn't care about the service one of its customers was getting. Did he do it? Didn't he do it?

Brands 102

Brands Journal Airlines Sentiment 102

Twist Image

JANUARY 2, 2014

We seem to believe that the brands that are finding any type of success with this stuff are going big (skydiving from outer space, delivering gifts via baggage claim to unsuspecting airline passengers, etc.) I struggle to understand why the media, the advertisers and the media companies try to over-complicate this. media company.

Content 104

Content Airlines Advertising Issues 104

Twist Image

FEBRUARY 21, 2014

It was a time when Jeff Jarvis complained about his experience with Dell (now, a story that lives on in infamy as Dell Hell ) and it (along with other similar stories) demonstrated that the power to publish a story online had ramifications well beyond the usual "write a letter to the company" and hope that they respond. jeff jarvis.

Case Study 75

Case Study Airlines Issues Publishing 75

Twist Image

APRIL 19, 2017

Her sentiment was meant to mean that if the music feels right, it will find an audience, but it did give pause. The company was launching a new product aimed at business travellers, and was curious about the best travel apps for these types of consumers. Airline status luggage tags. Do you know who your audience is anymore?

Travel 40

Travel iPhone Analytics Airlines 40

Hootsuite

JUNE 29, 2023

candidates won’t work for a company with a bad rep. No wonder internationally beloved toy company Lego reported a 17% growth in 2022. You don’t necessarily have to sit back and accept public sentiment. Because it’s a candy company? The good news? You can be an active participant in cultivating and defending your brand.

Reputation 106

Reputation Strategy Brands HootSuite 106

Keyhole.co

OCTOBER 21, 2023

It involves actively monitoring, evaluating, and listening to what people are saying on various social media platforms about your company, your rivals, and your sector. Using social media monitoring tools, you can record the mentions, conversations, reviews, and sentiments that might affect the success of your brand.

Social Media 52

Social Media Sentiment Reputation Analysis 52

Twist Image

JULY 3, 2015

Know my travel plans (airline tickets, car services, hotels and more). In 2001, I worked at a company that specialized in content for mobile devices. Back then, one of the company's co-founders (the awesome Andy Nulman ) used to say that mobile phones will soon become the remote controls for our lives. No ringtones. More alerts.

Notification 40

Notification Hotels Apple Banking 40

Convince & Convert

FEBRUARY 14, 2024

It is no surprise that companies started, and will continue, to incorporate Valentine’s Day into sales and marketing plans, but savvy marketers find ways to go above and beyond that one day a year. They want to get to know the real people behind the scenes – and companies are taking note!

Strategy 123

Strategy Brands Marketing Airlines 123

Twist Image

APRIL 1, 2016

It was an original sentiment, when I started writing about it, well over fifteen years ago. Each new generation of technology - each new ecosystem - is a step change in scale, and that new scale makes it the centre of innovation and investment in hardware, software and company creation. If you're not an airline, bank etc.

Mobile 40

Mobile Brands Yahoo Banking 40

Sprout Social

MARCH 16, 2023

For example, maybe you’re completely loyal to the airline whose customer service rep magically found you the perfect flight. Even in the face of price increases and flight cancellations, you’ll never book with another airline again. And they’re not alone. The report compares the number of assigned tasks with the total completed tasks.

Metrics 98

Metrics Social Media Sentiment Airlines 98

Hootsuite

MAY 16, 2023

Over 2,000 executives surveyed attribute 63% of their companies’ value to their online reputations. And you’ll create an online reputation that endears your company to your customers. Your organization’s online reputation is built on the references people make about your company. The stakes are high.

Reputation 108

Reputation Social Media HootSuite Sentiment 108

Sprout Social

DECEMBER 5, 2023

Several brands, including United Airlines, have reportedly lost patrons and billions in value due to their poor management of the Flight 3411 incident involving a forcefully removed passenger that went viral online. Brand24 features a tool that analyzes the performance of your keywords based on social media reach and sentiment analysis.

Reputation 96

Reputation Software Tools Sentiment 96

Hootsuite

JUNE 2, 2022

American Airlines’ rainbow-washed Tweet about their new fleet decorations inspired some angry reactions from people who called out the company’s donations to anti-LGBTQ organizations. Prevention starts with a clear social media policy for your company. Social sentiment is a metric that captures how people feel about your brand.

Social Media 145

Social Media Tips HootSuite How To 145

Sprout Social

AUGUST 27, 2020

Mr. Peanut and its parent company, Kraft-Heinz, will emerge unscathed following this rather confusing ad campaign, but other brands that don’t generate billions of dollars in yearly revenue like Kraft-Heinz might be so lucky. — insane stuff on the internet (@slayerofstrange) August 19, 2020. Let them know what your audience is saying.

Brands 133

Brands Sentiment Social Media Management Issues 133

Visually SM

SEPTEMBER 17, 2015

The downside is that increasing your impressions doesn’t necessarily mean you’re increasing the positive sentiment around your brand. One amazing example is Royal Dutch Airlines which has surpassed its industry average of 11.3% Though you should always be aiming for a 100% engagement rate, the standards vary across each industry.

Metrics 145

Metrics Social Media Airlines Social Media Management 145

Convince & Convert

JULY 27, 2012

Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft , Janrain , and Jim Kukral at DigitalBookLaunch. Not only Eric’s company Argyle Social, but our friends at Infusionsoft. We were on a multitude of airlines during that trip.

Airlines 115

Airlines Sentiment Hotels ROI 115

Convince & Convert

APRIL 28, 2010

Because our behaviors on the social Web leave a noticeable fingerprint, smart companies can modify the way they engage and interact with us, based on our social graph, purchase history, etc. Fly more miles, get priority seating on an airline. After college, I worked in customer relations for a large electronics' company.

Social Media 147

Social Media Strategy Influencer Social CRM 147

Visually SM

SEPTEMBER 17, 2015

The downside is that increasing your impressions doesn’t necessarily mean you’re increasing the positive sentiment around your brand. One amazing example is Royal Dutch Airlines which has surpassed its industry average of 11.3% Though you should always be aiming for a 100% engagement rate, the standards vary across each industry.

Metrics 100

Metrics Social Media Airlines Social Media Management 100

Hootsuite

JUNE 13, 2022

Knowing what is happening in the market and how your company stacks up can help you stay ahead. Insights drawn from sentiment or topic analysis can help inform your brand’s voice , engagement plan, and content. Analyzing social share of voice by sentiment and topic is also important. Social budgeting. Customer engagement.

Social Media 144

Social Media How To HootSuite Metrics 144

Mindjumpers

AUGUST 9, 2012

Airline companies and telephone companies are especially targets of a constant, daily stream of negative comments: In the two examples above, the brands found support in brand ambassadors. These loyal fans become brand ambassadors who will protect and defend your brand when the brand is criticised by others.

Social Media 235

Social Media Loyalty Airlines Marketing 235

Sprout Social

MARCH 31, 2020

Because social media meltdowns, pile-ons and controversies aren’t just reserved for the biggest companies anymore. Recent engagement statistics highlight just how quickly social media moves for modern companies. It was never our intention to hurt anyone's sentiments. Businesses both big and small need a crisis plan.

Social Media 134

Social Media Sentiment Examples Issues 134

Hootsuite

OCTOBER 21, 2020

But if that’s your company’s take, it could be missing out. The digital media company credits its LinkedIn marketing efforts for closing 42% of its deals in 2018. What other companies/founders are doing the same? But content about jet-lag reducing seat lighting may speak to airlines. B2B companies with great social media.

B2B 98

B2B Social Media Tools Tips 98

Hootsuite

MARCH 27, 2020

And if your social listening strategy is optimized, your team can continue to monitor audience sentiment around your brand, as well as track what’s happening with your competitors and industry at large. Free offerings from online companies skyrocketed in the self-isolation “housebound economy.” It’s just the nature of the job.

Social Media 145

Social Media How To Policies Team 145

Sprout Social

APRIL 6, 2023

Given that customers prefer to message companies directly, bot marketing can help resolve customer queries more efficiently while meeting your customers when and where they need you. For example, portable blender company, BlendJet, saw their average order rates increase 17% and sales 15% after deploying a Facebook chat plugin.

Marketing 80

Marketing Airlines Conversation Team 80

Webbiquity SMM

MARCH 4, 2014

Invite bloggers to your company events, give them a peak “under the hood,” and the collective “media coverage” generated can be tremendous. They know the company’s products, people, policies and procedures from the inside. Yet companies big and small have struggled to capitalize on this potential.

Review 205

Review Radian6 Guidelines Policies 205