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This Week in Social Media – 4/3/2013

Social Media Marketing

Each week at Ford, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep the wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links.

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7 Traits of Highly Effective Viral Videos

Techipedia: Tamar Weinberg

The Pork and Beans video enlisted in familiar faces across the YouTube culture. It’s why T-Mobile succeeded with a flash mob. With over 1 billion video views on YouTube per day, if you have a great video that shows your passion for the product and the right audience comes along, you can find your video in the spotlight.

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Why You Should Fix Your House Before Inviting People Over

Techipedia: Tamar Weinberg

So here’s a simple rule of thumb to live by: if you’re going to launch an external social media initiative – even something as simple as an official Twitter handle – make sure it’s properly supported on your primary website and via your email communications. Calling attention to social profiles? Calling attention to mobile apps?

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Is Social Media the Final Frontier of Marketing?

Techipedia: Tamar Weinberg

More people were reached using one advert or one advertising channel. Again, this was not new – the British Empire enabled inter-continental trade centuries earlier – but the mechanism was still similar: a product was global by being sold in a series of local markets. Ideas and good products spread faster.

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Plutter Kite: The Ultimate Micro-Blogging Service

Techipedia: Tamar Weinberg

Brightkite: Email and SMS – mobile web is definitely the wave of the future. Making sure your site is not only accessible on mobile phones but can interact with them is extremely important. As Seen In… Social Media Backtype Brightkite Business Exchange DailyBooth del.icio.us Make it so they don’t have to be.

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Tamar Weinberg is a Media Snacker » Techipedia | Tamar Weinberg

Techipedia: Tamar Weinberg

The internet and technology ownership has changed everything: digital TV, mobile phones, iPods, weblogs, instant messaging, [and] social networking. Previously, to have a mobile phone, you needed a large bank account. As Seen In… Social Media Backtype Brightkite Business Exchange DailyBooth del.icio.us

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Super list of 50 social media links - Koka Sexton dot Com

Koka Sexton

10 Habits of Highly Efficient Social Media Power Users Blogger or Mind-Reader? blog with FeedBurner Social Media Release Criticism: Nine Points to Consider Social Media – Digg, MySpace,YouTube – Web 2.0 Smooch Dating ¬ My Latest Mobile 2.0 Leave a comment! Thanks for the info.

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