Buffer Social
JANUARY 15, 2024
I spoke to leading B2B content marketers (an in-house content director, agency owners, top freelancers, and thought leaders) to find out what they think B2B brands can do to create good content in 2024. " Short thinks brands need to spend more time and resources understanding their audience. Interview them. Learn their language.
Sprout Social
MAY 18, 2022
The index provides a score on a scale of 0-100 based on what LinkedIn determines as the four most important “pillars”: Create a professional brand. By 2025, Gartner expects “80% of B2B sales interactions between suppliers and buyers to occur in digital channels.” Focus on the right prospects. Engage with insights.
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Likeable
NOVEMBER 16, 2021
If Generation Z was the first to grow up with social media, Generation Alpha—that is, the group of people born between 2010 and 2025—is the first to grow up on social media. And they’ll interact with brands differently, too. As a result, they’ll likely use social media differently at school and at home.
Sprout Social
MAY 24, 2022
They have become an integral part of the customer journey as the rise of social messaging forces brands to show up in 1:1 settings. Social messaging plays a pivotal role in customer care and brand reputation. Social messaging] will continue to grow as the number one way for brands to communicate to customers.
Pixlee
NOVEMBER 6, 2019
Marketers tend to obsess over how to approach different age groups online, and this makes sense. Gen Alpha is a much younger group, but don’t write them off just yet. The oldest in the group is about nine years old. . This generation will also number a staggering 2 billion people by 2025. . million Alphas born each week.
Sprout Social
AUGUST 2, 2022
For brands, this current YouTube trend provides a great way to get in front of new users and increase your following. Brand bringing this trend to life: Spotify. To promote their booth at VidCon 2022, the brand published a series of Shorts detailing the environment and the experience for those who could not attend in person.
Hootsuite
SEPTEMBER 30, 2022
billion by 2025 ? They’re making it easier for customers to order from their favorite brands. This further boosts sales and brand engagement. And, this is available for many brands, countries, departments, and sales channels. This is a missed opportunity to create brand loyalty and land a sale. Engage customers.
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