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5 Marketing Rules to Follow in 2024 From Top-Tier Brands

Convince & Convert

In this article, we’ve compiled the top five crucial insights for marketers crafting their digital strategies for 2024. Set your marketing team up for success by trusting them to make the right judgment calls on when and what to post on company channels. In 2024, it’s time to truly know your audience by tapping into data.

Brands 148
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5 Themes We Expect to See Across Social Media in 2024 (ft. Expert Contributions)

Buffer Social

But something about 2024 makes me think it stands poised to redefine the social media landscape and the creator economy.  So, in this article, join me in exploring five themes for social media in 2024 through the lens of industry experts, unraveling their predictions and the reasons behind them.

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8 Influencer Marketing Metrics To Pay Attention To In 2024

Keyhole.co

67% of companies increased their influencer marketing budgets from 2022 to 2023. This trend is expected to continue into 2024. This blog post is your guide to the key influencer marketing KPIs you need to track in 2024. Engagement rate Engagement will become the pivotal metric for measuring influencer marketing success in 2024.

Metrics 52
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The benefits of influencer marketing (+ what the C-Suite cares about)

Sprout Social

Ogilvy research shows that 75% of B2B companies have already jumped on board, realizing its immense potential. But you don’t realize the benefits of influencer marketing by simply collaborating with someone with a high follower count. This is not surprising, given the amount of effort that goes into influencer collaborations.

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Airbnb Social Media Strategy: Sharing Stories, Building Community

Keyhole.co

By blending collaborative consumption with experiential tourism and replacing impersonal hotel stays with a sense of community. The company also recorded a whopping $2.2 That’s why the company played on the aspirational aspect of beautiful houses, which their social media profiles reflect clearly. But today, Airbnb boasts 7.7

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Facebook Marketing Guide With Winning Strategies For 2024

Keyhole.co

Facebook marketing creates awareness and promotes a company or individual via the platform. Companies often overlook the potential of the free promotional tools Facebook has. However, these are highly effective methods for creating brand awareness and boosting your company’s sales with the right marketing strategy.

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Celebrating Black History Month: Best practices for celebrating on social media and beyond

Sprout Social

With budget cuts, resignations and layoffs in diversity, equity and inclusion (DEI) departments, professionals and consumers alike have noticed a trend in companies backtracking on their social justice commitments made in 2020. The 2024 theme is African Americans and the Arts in the US.