Sprout Social

NOVEMBER 21, 2022

In late 2021, TikTok surpassed 1 billion monthly users , making it one of the internet’s favorite applications. And with consumer preferences leaning towards short-form video, the demand for agencies who specialize in TikTok marketing remains high. 5 top TikTok marketing agencies (with case studies). Case study: ASO.

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Case Study Marketing Directory Retail 114

Oktopost

MAY 12, 2021

It turns out that creating a brand community for your B2B company can give you that type of mouthwatering ROI. . B2B businesses need to foster a strong spirit of community to serve their clients and customers better. Let’s take a deeper look to learn how you can build a beneficial community around your B2B brand.

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B2B Communities Brands Loyalty 121

Likeable

MARCH 31, 2021

If you work in digital marketing (or even if you’re just someone who uses social media), you know that there’s a lot of noise on social platforms these days. Keep reading to find out what social listening is, what you can do with it, and why it’s absolutely crucial to your brand in 2021. What Is Social Listening? Competitive Analysis.

Strategy 106

Strategy Brands Influencer Analysis 106

Pixlee

MAY 3, 2021

The coveted ‘blue check’ or verified symbol can play an integral role in a brand’s social media marketing strategy. Ultimately, becoming a verified account can serve as an important milestone in building brand credibility and growing your community. When your social media account is verified, it serves as immediate credibility.

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Social Media UGC Reddit YouTube 98

SocMed Sean

FEBRUARY 15, 2022

TikTok may be taking over as the social network of choice for digital marketers. While TikTok’s entertainment value is high, it also presents opportunities for marketers in 2022. In particular, TikTok’s popularity with a younger audience than Facebook or Twitter has quickly become fertile ground for marketing campaigns.

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Trends Strategy Marketing Authentication 147

Social Media Strategies Summit

JANUARY 5, 2022

When done right, Instagram marketing can benefit your small business in several ways. billion users in 2021. Many marketers make the mistake of jumping straight to the content creation process. Here are some examples: To nurture an online community. Why Use Instagram for Your Small Business? Here’s how: Define Your Goals.

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Small Business Instagram Platform How To 202

Pixlee

FEBRUARY 3, 2021

Through influencer marketing , the brand partners with athletes, adventurers, and photographers of different backgrounds to inspire outdoorsy fans on social media and engage with its target audience. This works wonders because unlike typical branded ads, influencer marketing is far more subtle. 2 User-generated Content Is Key.

Instagram 98

Instagram Tips Discount UGC 98

Sprout Social

NOVEMBER 2, 2021

The influence of TikTok is undeniable—it’s the most downloaded app in the world , fuels the creator economy and cultivates thriving communities. By experimenting with a TikTok marketing strategy we’re poised to be an early leader and a source of data, inspiration and thought leadership within our industry. What we tested.

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Strategy Marketing Hashtag Influencer 116

Pixlee

SEPTEMBER 13, 2021

Ambassador marketing, turning passionate fans into sponsored brand advocates both on social media and in person, is a growing powerhouse for brand marketing. Community-driven brands are turning to ambassadors more and more to boost brand awareness and customer acquisition. How to Get the Most Out of Ambassador Marketing .

UGC 52

UGC Marketing Influencer Authentication 52

Pixlee

SEPTEMBER 13, 2021

Ambassador marketing, turning passionate fans into sponsored brand advocates both on social media and in person, is a growing powerhouse for brand marketing. Community-driven brands are turning to ambassadors more and more to boost brand awareness and customer acquisition. How to Get the Most Out of Ambassador Marketing .

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UGC Marketing Influencer Authentication 52

Sprout Social

SEPTEMBER 20, 2021

You’ve probably seen them too—posting a certain number of times a day, replying to your own Tweet or using a certain number of hashtags. Growing an online community through social media is not a sprint, it’s a marathon. There’s no Konami code for social media marketing success. — Sean Mannion (@unclesean) July 28, 2021.

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Social Media Strategy Instagram Communities 129

Hootsuite

JANUARY 4, 2023

Social media marketing provides a unique opportunity to connect with this massive audience on the platforms where they already spend their time. But what exactly does social media marketing entail? How do you “do” social media marketing, and how do you get started? What is social media marketing? Community management.

Social Media 76

Social Media HootSuite Marketing Social Networking 76

Buffer Social

NOVEMBER 13, 2023

BFCM — Black Friday and Cyber Monday — is an exhilarating but often daunting time of year for business owners and marketers.  But capturing market attention is well worth doing over this high-spend period. Make your sale invite-only For certain target markets, exclusivity makes sense. Happy BGCM planning! 

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Examples Campaign Discount Marketing 92

Hootsuite

APRIL 11, 2022

As of 2021, TikTok had 78.7 The dashboard has most metrics that you’ll want to keep an eye on as marketers, influencers, and business owners. If you’re in the business of creating TikTok marketing campaigns, we recommend Brand Maxima Analytics. Back in 2021, TikTok made Creator Tools available to all public accounts.

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Tools HootSuite Marketing Analytics 110

Sprout Social

FEBRUARY 15, 2023

They have also focused on strengthening their relationship with the Black community by partnering with Black creators and influencers and investing in Black talent to incorporate into their marketing campaigns. In September 2021, they launched their social-first community initiative: Scene In Black. million views.

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Collaboration Brands Press Release Communities 98

Sprout Social

JUNE 27, 2022

Can TikTok for B2B marketing unlock the same potential? We spoke with three B2B marketers who are experimenting with and finding success on TikTok. But first, why you need to try B2B marketing on TikTok. “The thing about B2B marketing on TikTok is that you’re always dealing with the customer behind the business.

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B2B Brands Marketing How To 136

Keyhole.co

JULY 18, 2023

If your business is yet to market itself on TikTok, you are missing a trick. But what else makes it the ideal marketing platform? TikTok users are active and engaged – the perfect marketing combination. TikTok for business accounts are aimed at companies and brands that want to use TikTok for marketing purposes.

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Tips Marketing Trends Influencer 52

Later

FEBRUARY 16, 2021

Looking for social media campaign ideas to take your marketing strategy to the next level? In this blog post, we highlight 7 brands with awesome social media campaigns to inspire your content strategy in 2021: . 7 Social Media Campaign Ideas to Inspire Your Strategy in 2021: Knix ’s Community-building.

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Campaign Social Media Brands Apparel 91

Sprout Social

DECEMBER 5, 2022

Booktok , for example, has become a flourishing online community. Book lovers go to this hashtag to find new book recommendations, relatable content for bookworms and connect with other readers. And connecting with your audience goes further than making sales—it builds community, which can save you advertising bucks in the future.

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Social Media Crowdsourcing Privacy Comparison 140

Hootsuite

MARCH 2, 2022

Let’s talk about why it’s important to understand social media marketing for retail brands. Social marketing can benefit retailers at every stage of the sales funnel. How to use social media marketing for retail to get more sales. Using social media marketing for retail: 3 best practices. retail market from a downturn.

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Retail Social Media Brands Tips 104

Sprout Social

SEPTEMBER 22, 2021

In spite of all the research and prep that marketers funnel into campaign planning, creative production or hashtag ideation, campaigns tend to chart a path of their own post-launch. Initially, #AthleteAnd was just a hashtag we used to brand and market players’ stories. — Justin Fields (@justnfields) April 30, 2021.

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Campaign Hashtag Analytics Metrics 121

Sprout Social

AUGUST 8, 2023

This includes captions, hashtags, sound clips and other identifying factors on the videos. This will be one of the most important parts of TikTok SEO and ensuring your videos are shown when someone searches for relevant keywords or hashtags. Plus, highly-used hashtags can appear in search results, improving your SEO ranking.

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SEO How To Hashtag Engineering 93

Hootsuite

SEPTEMBER 16, 2021

With 689 million global active users as of January 2021 , everyone and their grandmothers are on TikTok. Having lots of followers can mean a direct line to your business’s target audience –a connection that most marketing strategists only dream of—so making sure your audience can find you is key. Try a branded hashtag challenge.

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Tips Hashtag How To Instagram 138

Hootsuite

OCTOBER 19, 2021

Download the full Social Trends report to get an in-depth analysis of the data you need to inform your social strategy in 2021. Your account needs to meet the TikTok Community Guidelines and Terms of Service. Add hashtags to your videos. Hashtags are a powerful tool in your TikTok arsenal. We’re gonna make you a star!

Strategy 139

Strategy How To Hashtag Trends 139

Pixlee

OCTOBER 16, 2020

2020 has taught us that it’s not always possible to plan life too far ahead—but this shouldn‘t stand completely true for your yearly marketing strategy. The content you put out can help you achieve important goals—build brand awareness (marketing campaigns) and get conversions (sales campaigns). Not all content is created equal.

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UGC Content Strategy How To 82

Social Media Strategies Summit

APRIL 8, 2021

The viral video platform burst out of nowhere to become one of the hottest properties in social media marketing, and it’s having a marked impact on Instagram. You can create and edit short (30-second) videos, adding music and effects, then share them with your followers and the wider Instagram community (provided you’ve got a public account).

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Instagram Brands Real Estate Remix 233

Later

AUGUST 19, 2021

Reach rate is a valuable indicator for brand exposure, while engagement rate can indicate how well your content is resonating with your community. This decline in reach rate could be due to the fact that these mega accounts are less likely to rely on hashtags as their primary source of reach. That’s quite a significant increase.

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Instagram Analysis Hashtag Engagement 132

Pixlee

DECEMBER 15, 2021

When examining brands that advertise, social media advertising was seen used by about 83% of marketers and ranked second in success behind SEO marketing. In this article, we’ll take you through the trends to look forward to and be aware of in 2022 to help you ace the social media marketing game. from 2021 through 2028.

Social Media 52

Social Media UGC Marketing Influencer 52

Sprout Social

AUGUST 3, 2023

In the span of 26 years, social media has transformed from a simple communication tool to a powerful marketing platform. From content creation to community management, the responsibilities of social teams have expanded significantly. And as a result, so has the role of social media managers.

Social Media 90

Social Media Content Airlines Authentication 90

Sprout Social

JUNE 21, 2022

Remember that viral marketing only works when it’s organic, authentic and totally unexpected. Their insights can help brands tap into trends and content types that speak to their communities. For example, the #ASMR hashtag on TikTok has over 340 billion (yes, billion) views. Choose your TikTok hashtags wisely.

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Tips Brands How To Hashtag 105

Buffer Social

JUNE 6, 2022

In 2021, TikTok user Trinidad Sandoval made a video showing the effects of an eye cream by skincare brand Peter Thomas Roth that went viral on TikTok and Twitter. For example, the brand mentioned earlier acknowledged the creator and sent her free products to express their gratitude for the word-of-mouth marketing. People trust people.”

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UGC Content Case Study Influencer 71

Social Media Strategies Summit

NOVEMBER 30, 2020

As a digital marketer, you want to benefit from everything this platform has much to offer. They have witnessed marketing and promotional roles transitioning onto Instagram (as well as other social media channels); 70% of shoppers now turn to Instagram for product discovery. Improved Marketing Strategies. An estimated 75.3%

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Products Instagram Brands How To 163

Sprout Social

SEPTEMBER 8, 2021

Or create a hashtag as a name for the Space as a way to keep the conversation going after the event has ended. Or you could collect followers’ questions using the hashtag before the event and answer those questions live during a Space. Here’s an example of a Twitter Space with a hashtag as a name: Set up permissions and captions.

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Conversation Twitter Hosting Upcoming 134

Pixlee

DECEMBER 22, 2021

Today, businesses that don’t leverage the internet for sales lose customers, potential revenue, and market share. . The point is: ecommerce is growing quickly, and you can’t market without it. Let’s dive into five core elements you need to add to your marketing stack to compete in online retail in 2022.

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UGC Marketing Mobile Review 52

Sprout Social

JANUARY 18, 2022

Such a pleasure talking with @kevonstage about how YouTube can better support creators from all communities. Kevin, congrats again for being part of the #YouTubeBlack Voices Fund Class of 2021! — Susan Wojcicki (@SusanWojcicki) December 17, 2021. Social media can move markets. GM’s Mary Barra. Investor relations.

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Skills Sentiment Team Press Release 128

Hootsuite

JULY 5, 2022

Instagram itself says , “Reels is the best place to grow creatively, grow your community, and grow your career.”. The last insight we have on this from inside Instagram comes from Creator Week in June 2021, when Mosseri said a “healthy feed” is a “couple posts a week, a couple Stories a day.”. Choose the right hashtags.

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Instagram Strategy HootSuite Hashtag 110

Pixlee

OCTOBER 14, 2021

billion in 2021. TikTok is not going anywhere anytime soon, so let’s get into the best brand strategies to harness engagement and community on TikTok. Why Invest in TikTok Marketing. Trend-based videos (dances, hashtag challenges, etc.). Use popular TikTok hashtags, filters, stickers, emojis, and language.

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Strategy Brands UGC Apparel 86