Sprout Social

APRIL 22, 2021

This is why we’ve put together a list of 17 TikTok statistics all marketers need to know for 2021. This means both global and US-based businesses can get a lot out of marketing on this platform. In January 2021, TikTok was the second most downloaded app in the world. TikTok has 689 million monthly active users.

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Marketing Statistics Platform Influencer 144

Sprout Social

OCTOBER 11, 2024

Sports marketing isn’t new, but it does look different. The use of social media in sports marketing has transformed the way fans interact with their favorite athletes, teams and sporting events. No longer just spectators, consumers play an active role in the sports industry and sports marketing campaigns.

Sports 90

Sports Social Media Marketing Fashion 90

Oktopost

MARCH 20, 2021

Now, more than ever before, marketers must get creative to accelerate growth in the face of a shifting global business landscape. According to a survey conducted by CoSchedule , 74% of marketers say they set marketing goals, but only 3% admit to reaching them. 7 Growth Hacking Strategies for 2021.

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Strategy Metrics Process Newsletter 147

Sprout Social

MARCH 1, 2022

Unfortunately, many of these communities are becoming cluttered and inauthentic. Twitter communities are the latest addition to the platform and are designed for these people. Let’s explore what Twitter communities are and how you can use them to grow a community of happy customers. . What are Twitter communities?

Communities 136

Communities Twitter Brands How To 136

Sprout Social

JANUARY 4, 2021

Every new year brings opportunities for marketers to try new things, improve upon their old strategies and pitch ideas that have never been brought to the table before. In this article we’ll walkthrough: Content themes that have potential for 2021. Inspiration for your social media marketing pitch. What’s the big idea?

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Sprout Social

DECEMBER 14, 2020

Many social media marketing leaders also had to scrap their original strategies because they were no longer relevant or appeared inconsiderate. Lindsay Bruce , the marketing manager of SMB at Twitter, shares her thoughts on why listening is going to be an important tool in 2021. Values-led marketing matters.

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Social Media Social Media Management Issues Communities 145

Ignite Social Media

JANUARY 12, 2021

The spring of 2020 challenged marketers to publicly identify where their brands stood on these words and the issue of social justice. Nearly 20 years ago the management of corporate social responsibility was mostly placed within HR, diversity teams, or community relations teams. Unconscious bias. So, is your brand prepared?

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Sprout Social

FEBRUARY 24, 2025

As a result, it can be hard to know how to tailor your digital marketing strategy accordingly. But heres the thing: social media marketing isnt just about trends and hashtags. Social media marketing is also about connecting with customers where they are. A 2021 J.D. Its about building trust.

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Social Media Strategy Tips Banking 78

Sprout Social

DECEMBER 6, 2021

Are you actively managing your YouTube community? Doing so means having a game plan for YouTube community management. What is YouTube community management, anyway? In short, YouTube community management represents everything related to interacting with and growing your audience on the platform.

Communities 145

Communities YouTube Engagement How To 145

Sprout Social

SEPTEMBER 7, 2021

. — nba paint (@nba_paint) August 21, 2021. There are a number of tried-and-true elements marketers can borrow from campaigns that have gone viral before, from short-form video to audio-first content to inclusive marketing. 6 social campaigns that captivated the internet in 2021. — isa (@_isa0k) June 14, 2021.

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Oktopost

OCTOBER 26, 2020

But who likes a challenge more than a B2B marketer? To execute an effective B2B social media marketing strategy , you need the right set of tools to organize it all. Before you dive into our list of top social media management solutions for 2021, it’s worth taking a moment to consider the criteria for selection. Ease of use.

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Social Media Management Social Media Tools Hubspot 160

Sprout Social

SEPTEMBER 17, 2024

Those who see social media marketing as a key part of their customer engagement strategy and those who view it as a nice to have. Yet, this presents a challenge—brands must create marketing strategies that are effective across different platforms and resonate with diverse consumer preferences.

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Retail Social Media How To UGC 117

Hootsuite

DECEMBER 9, 2020

In fact, spending on social media marketing spiked by 74% to reach 23% of marketing budgets according to The CMO Survey , and marketers anticipate spending will remain close to this new high level as we enter the new year. Source: Hootsuite 2021 Social Trends Survey. But is your social strategy up to the task?

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Questions Social Media Strategy Survey 145

Sprout Social

JUNE 23, 2021

— Zendesk (@Zendesk) April 26, 2021. Create a sense of community through user-generated content. Sharing user-generated content in the form of reviews and customer photos represents a brilliant way to both engage your customers and build a much-needed sense of community among your buyers. How: Register today ??

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agora pulse

JANUARY 30, 2021

What top tips do you need to know to level up your social media strategy in 2021? Every year, some of the most brilliant social media marketers in the industry provide training and tips to our audience through summits , courses , and top-notch content. Use live video for community building. Get out of a creative rut.

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Social Media Tips Strategy LinkedIn 132

SocMed Sean

MARCH 22, 2022

Twitter, the social media platform of short status updates, can be a useful tool for marketing your business. In 2021, the most tweeted movies of the year were Black Panther and Godzilla vs. Kong. Is Twitter Still A Good Marketing Platform? Reasons To Continue Marketing On Twitter.

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Twitter Strategy Hashtag Marketing 230

Webbiquity SMM

MAY 23, 2017

According to recent research from Forrester, digital marketing spend in the US will reach $120 billion by 2021. Spread over paid search, video marketing, social media and other online channels , digital is expected to account for more than 46% of all advertising in the next five years. Guest post by Cheryl Joy. Dig right in!

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B2B Strategy Marketing Microsoft 202

Sprout Social

AUGUST 26, 2021

As marketers, it’s our job to know our target audience’s needs and preferences. It’s why we conduct market research every year to better understand what our customers want and uncover new business opportunities. But sometimes market research alone isn’t enough, especially when consumer preferences can change overnight.

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Research Social Media Airlines Marketing 145

Sprout Social

JUNE 22, 2021

Once marketers identify which social media platforms their audience uses, they also need to familiarize themselves with the in’s and out’s of what makes each platform tick. Sprout data reveals 54% of marketers say video is the most valuable content for achieving their brand’s social goals, making YouTube a prime candidate for brands.

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Platform Social Media Tumblr Reddit 136

Hootsuite

AUGUST 5, 2021

The global influencer market is a $13.8 Read on to find the best formula for calculating rates, the ballpark cost of different types of posts, and other factors that might affect influencer pricing for your next influencer marketing campaign. Affiliate Marketing. billion global industry. Types of Instagram influencers.

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Price Influencer Instagram How To 145

Oktopost

NOVEMBER 14, 2024

Signs indicate that we may be headed into another Great Resignation—a repeat of the mass upswing of people quitting their jobs in 2021. Employer branding is critical to marketing yourself to the top talent in your industry. The winds of change are blowing and might carry some of your best employees out the door.

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Examples Brands Hubspot Reputation 133

Hootsuite

OCTOBER 27, 2021

This might be the case if your brand uses different names in different markets. Cultivate your community. The best way to demonstrate your notoriety on Facebook is to have a large and active community of followers. Respect Community Standards. Develop and maintain a Facebook marketing strategy. Try it for Free.

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Badge Facebook Authentication How To 145

agora pulse

DECEMBER 23, 2020

Need a good social media marketing book that fuels your learning and your career? Check out 26 top social media marketing books for everyone interested in social media, from newbies to advanced marketers. Social Media Marketing Books for Newbies. Learning the ropes of social media marketing?

Skills 195

Skills Social Media Marketing Influencer 195

Hootsuite

DECEMBER 10, 2020

First a quick definition: Social media integration is the act of using social media accounts as an extension of your marketing strategy. Social media integration strategies for email marketing. Remind subscribers of your social community (and incentivize them). Why is social media integration important? preferred Twitter.

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Social Media Strategy HootSuite WordPress 145

Hootsuite

OCTOBER 9, 2024

Consumers trust what other consumers say over a brand’s own marketing. Marlow Monitoring conversations about your brand and industry online is a powerful marketing tool. Use social listening to understand how they can best keep their community safe, fed, and happy. Book one now. The company’s plan of action? No purch nec.

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Examples HootSuite Sentiment UGC 100

Oktopost

MAY 12, 2021

It turns out that creating a brand community for your B2B company can give you that type of mouthwatering ROI. . B2B businesses need to foster a strong spirit of community to serve their clients and customers better. Let’s take a deeper look to learn how you can build a beneficial community around your B2B brand.

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B2B Communities Brands Loyalty 122

Hootsuite

AUGUST 18, 2021

Now that we’re well over a decade into social media, some marketers do plan to work in the field from the start of their careers. But the majority continue to segue into social marketing from fields like English, communications, even political science—all without formal training in digital marketing. Yes, only 2%.

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Education Social Media Marketing Social Media Management 143

Hootsuite

MAY 13, 2021

— amy b (@arb) January 7, 2021. dakaridunning) January 14, 2021. — Kenneth Dimalibot (@kendimalibot) May 5, 2021. You are a strategic communicator, public relations expert, marketer, customer service provider and so much more! — Jen Hartmann (@jenalyson) May 8, 2021. Zero notifications.

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Social Media Exercises Committee Social Media Management 145

Oktopost

SEPTEMBER 4, 2020

When it’s time to launch a B2B marketing campaign on social media, LinkedIn seems like the obvious platform of choice. There’s no mystery why B2B marketers keep flocking to it – it simply works. For savvy B2B marketers, it is an opportunity to explore a channel typically used by their B2C counterparts. billion users.

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B2B LinkedIn Facebook Statistics 151

Sprout Social

MAY 6, 2021

Last year, the team and I launched our first people’s-choice awards program, the Sprout Spotlight Awards to recognize the teams, creators, community managers and strategists behind some of the best brands on social. Community Builder: Honored those who had a lasting impact on their audience. Community is more important than ever.

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Class Marketing Communities Campaign 128

Buffer Social

FEBRUARY 6, 2025

monthly active users — and the number of Americans using TikTok weekly has quadrupled since 2021. Use it to tell your TikTok community about your company — mainly who you help and how. But you build an engaged and loyal TikTok community for the long-term. TikTok has a massive user base of over 1.69 billion (!!)

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Trends SEO Influencer Organization 110

Jon Loomer

DECEMBER 16, 2024

Think about the landscape of Facebook (before Meta) advertising prior to 2021. An advertiser’s biggest fear is an inability to stay on top of the relevant changes so that they can continue using the most effective features and strategies. You cannot fall behind. Think I’m exaggerating? The iOS 14 changes hadn’t hit yet.

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Advertising Trends Discount Publishing 158

Sprout Social

JANUARY 12, 2022

Customer conversations are among your most valuable marketing assets. With a defined word of mouth marketing strategy, you can create a consistent flow of customer conversations that regularly result in new business. What is word of mouth marketing, anyway? What is word of mouth marketing, anyway? Far from it, actually.

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Conversation Review Marketing How To 145

Sprout Social

AUGUST 24, 2021

It’s no surprise that during a global pandemic, nostalgia marketing is all the rage. — Scar (@ScarletBjornson) May 11, 2021. When used correctly, nostalgia marketing is an effective way to excite, inspire brand affinity and give people a warm fuzzy feeling they won’t forget. pic.twitter.com/mtLopGXkcA.

Marketing 140

Marketing Sports Meme Trends 140

Social Media Strategies Summit

OCTOBER 21, 2021

And for another, the business community seems to like it too. Danielle Morrill (@DanielleMorrill) October 12, 2021. Admittedly, Danielle Morrill isn’t technically a current CEO –– right now, she’s CTO and co-founder of FirstParty , which does marketing automation for developers. Aaron Levie (@levie) October 10, 2021.

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Social Media Startup LinkedIn Telecommunications 230

Sprout Social

NOVEMBER 17, 2021

In this article, you’ll learn why YouTube Live should be a part of your video marketing strategy and how to livestream on YouTube successfully. Interacting with your audience in real-time: Livestreaming lets you engage with the online community in real-time. Let’s get started. What you can and can’t stream on YouTube Live.

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YouTube Privacy Mobile Video 142

Sprout Social

AUGUST 10, 2022

Influencer marketing has grown from a $1.7 It’s little wonder, then, that influencer marketing has become an indispensable part of the PR and crisis management approach for most brands. Here are five ways to make PR and influencer marketing work for your brand during a crisis. — GOAL (@goal) June 15, 2021.

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Influencer Marketing Reputation Collaboration 140