Sprout Social

DECEMBER 19, 2019

We’ve all heard that change is the only constant, and that’s never rung more true than in the digital marketing world. Social media is always changing and evolving, whether it’s social media demographics , the latest trends and memes or new algorithm updates. Tweets and memes are taking over Instagram. IGTV takes center stage.

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Hootsuite

APRIL 22, 2020

10 of the best social media marketing books. The End of Marketing: Humanizing Your Brand in the Age of Social Media and AI by Carlos Gil. RIP, traditional marketing. We’re living in a world where Youtubers get more impressions than Coca-Cola , and politicians rise to power through memes.

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Hootsuite

DECEMBER 10, 2019

If you want to be successful on social media in 2020, you need to base your strategy on the latest real-word data and social media trends. That’s why we interviewed more than 3,000 marketers toward the end of 2019. Top 5 social media trends for 2020. Social marketing and performance marketing collide.

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Sprout Social

MAY 10, 2022

Similar to the sports world , brand marketing is a highly competitive arena. With new trends, channels, and the promise of virality, technological goal posts constantly shift for communications and marketing professionals. Thanks to social media, the goals of brand marketers are within reach. What is brand marketing?

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Hootsuite

MAY 20, 2020

— Twitter Business (@TwitterBusiness) March 4, 2020. — TIME'S UP (@TIMESUPNOW) March 8, 2020. — Vancouver International Airport (YVR) (@yvrairport) March 4, 2020. — Twitter Business (@TwitterBusiness) February 26, 2020. — Cash App (@CashApp) March 10, 2020. Then there’s the @ tag.

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Likeable

MARCH 8, 2022

The bidet business has been booming since the Great Toilet Paper Scare of 2020 , and with Keara Spicer on board as TUSHY’s Head of Social and Community Management, the brand has committed to connecting with its growing community by creating content they actually want to share. Bryna Corcoran of Lyft. Give it a listen!

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Later

NOVEMBER 13, 2019

Instagram aesthetic trends are constantly evolving — but what does 2020 hold for your feed? . From the “no-edit edit” to homemade memes and the obsession with carousel posts, your Instagram feed is about to become more creative than ever. . What Does the Future Hold for the Instagram Aesthetic in 2020: .

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Ignite Social Media

JANUARY 2, 2020

Another year has passed in the ever-changing world of social media marketing. 2019 brought with it many platforms changes, memes, and trends that kept marketers on their toes. As we’ve entered into 2020 , here are a few social trends from 2019 that we hope stay in 2019. Repetitive memes.

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Social Media Strategies Summit

APRIL 22, 2021

It’s hard to understate the importance of social media in higher education marketing. Because teens – in other words, the ideal target audience for most higher ed marketing campaigns – use social media a lot. So, clearly, social media is a massive opportunity for higher education marketers. University of Nebraska-Lincoln.

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agora pulse

DECEMBER 23, 2019

We asked some of our favorite social media experts to share what they look forward to seeing in social media for 2020. Unless you catch lightning in a bottle with some sort of meme-worthy one-off, it is very, very difficult to sustain social media reach and engagement with a content approach that is non-episodic. Jeff Bullas: .

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Later

DECEMBER 23, 2020

2020 was a challenging time for businesses big and small, creators, influencers, and everyone in between. For example, if you’re hoping to expand into a Gen Z market , you might want to think about TikTok. Adam Mosseri (@mosseri) December 10, 2020. Ready for some predictions to fire up your social media strategy in 2021?

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Social Media Strategies Summit

JANUARY 25, 2024

But why does that matter from a marketing perspective? You might tag them in a meme on Instagram, email them, and text them — all on the same day. Use Visual Elements “Posts are gonna do better with videos, GIFs, memes, anything that is not just text,” Ellen says. We all make typos, so I acknowledge them,” Ellen explains.

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Forbes Social Media

OCTOBER 26, 2021

Company researchers in 2020 suggested several measures that might reduce how often users were exposed to harmful content.

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Sprout Social

MAY 26, 2020

Remote work and safer-at-home orders are shifting digital transformation plans everywhere into warp speed, and marketers are along for the ride. In the context of marketing and business, progressions in television, radio and internet-based communications repeatedly demonstrate the advantage held by media-literate brands. Let’s dig in.

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Social Media Strategies Summit

JANUARY 2, 2020

As we ring in 2020 we enter not just a new year, but also a new decade. Social Media has truly grown into its maturity as a marketing channel. While other channels continue to influence consumers, social media is a key ingredient to the overall success of a marketing strategy. Van Ness’ fan base includes 4.8

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Later

DECEMBER 11, 2020

Wondering what the future of Instagram marketing looks like? . to call “unprecedented” the buzzword of 2020 is an understatement. . From a focus on e-commerce tools to more short-form video, we’re sharing 8 trends shaping the future of Instagram marketing: 8 Trends Shaping The Future of Instagram Marketing in 2021.

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Later

DECEMBER 11, 2020

Wondering what the future of Instagram marketing looks like? . to call “unprecedented” the buzzword of 2020 is an understatement. . From a focus on e-commerce tools to more short-form video, we’re sharing 8 trends shaping the future of Instagram marketing: 8 Trends Shaping The Future of Instagram Marketing in 2021.

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Likeable

DECEMBER 17, 2019

But you can’t spend the holidays dwelling on 2019—you only have a few days to acquaint yourself with the biggest shifts coming in 2020! Look for that to change in 2020 (just in time). In 2020, look for users to gladly re-shoulder the burden of deciding what content they see. What happened to social media?

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Ignite Social Media

AUGUST 1, 2022

Even so, it seems that many users and marketers aren’t quite certain who specifically is using Instagram regularly. Some believe that the place is simply full of teenagers posting about what they had for breakfast or making memes and jokes back and forth. The Bottom Line for Marketers. of the total).

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Social Media Strategies Summit

OCTOBER 21, 2021

Between August 2019 and August 2020, the number of CEOs present on at least one platform rose from 54% to 62%, per research from Influential Executive. Admittedly, Danielle Morrill isn’t technically a current CEO –– right now, she’s CTO and co-founder of FirstParty , which does marketing automation for developers. Brian Scudamore.

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Hootsuite

MARCH 11, 2020

While that number is actually low when compared to Facebook ( 88% ) or YouTube ( 70% ), it’s still important that marketers make sure to optimize their content (e.g. They’re also a prime market due to their high-purchasing power and early-career status. Source: Digital 2020. links, forms, video) to mobile. 30,000-$49,999: 20%.

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Sprout Social

SEPTEMBER 3, 2020

Trying to wrap your head around Twitch marketing? If you’re totally new to the platform or don’t quite “get it,” this quick guide to Twitch marketing will break down everything you need to know. — Suto (@HalieAtisuto) August 28, 2020. Why does Twitch matter for marketers? Let’s do this. ??

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Hootsuite

OCTOBER 25, 2021

from 2020 to 2021 , an increase of 490 million humans. Social media is the perfect way to communicate your values and build brand equity with customers across your marketing funnel. Multiple studies confirm that when used alongside an integrated marketing strategy, social media directly influences purchasing decisions.

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Sprout Social

JANUARY 14, 2021

. — sheeta verma (@sheetaverma) November 30, 2020. — Tara Robertson (@taraerobertson) December 29, 2020. The beauty of creative marketing ideas is they can come from anyone, whether that’s your art director who’s been around for years or the fresh-faced intern who is fluent in TikTok lexicon. Regardless of role.

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Hootsuite

AUGUST 13, 2020

For modern brands with an online presence, strong social media engagement is a sign that you’re making an impact in the market. Check out our guide to conducting audience research to learn everything you need to know about your target market. Comment Clay masks:… Posted by SEPHORA on Thursday, June 25, 2020. Brand voice.

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Sprout Social

SEPTEMBER 15, 2021

Keep reading to gain five takeaways marketers can apply to their seasonal marketing strategies. Summer temperatures may still be hanging tough in most areas of the US, but the shift in conversations matches the shift in consumers’ mindsets and seasonal marketing pushes. Act on the anticipation for autumn early.

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Keyhole.co

JANUARY 28, 2023

Here are three things to keep in mind in 2020: 1. News flash: you’re neither getting the recognition you want, nor stepping up your marketing trends game. Using visual content improves overall marketing trends, and it can do wonders for your social media engagement. It’s 2020 already! Well, guess what?

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agora pulse

OCTOBER 6, 2020

You’ve had your social media marketing agency for a while. Recently I published a detailed guide on How to Start a Social Media Marketing Agency: Step by Step. But enough with the gloom, with “online” being the ultimate 2020 “must-have,” there’s never been a better time for marketing agencies to re-energize and get noticed.

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Buffer Social

OCTOBER 1, 2020

HIKI, a newly launched genderless full body sweat brand, was set to reveal their DTC brand in March 2020, when the COVID-19 pandemic was in full swing. Despite the pandemic, HIKI decided to push forward with the launch by shifting its social media marketing launch strategy to suit the times we were living in. And it worked!

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Sprout Social

AUGUST 26, 2020

billion by the end of 2020. For context, the prize pools for the 2019 NBA Championship and the 2020 PGA Championship were only $22 million and $11 million, respectively. For context, the prize pools for the 2019 NBA Championship and the 2020 PGA Championship were only $22 million and $11 million, respectively. Grow your fanbase.

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Sprout Social

AUGUST 30, 2021

Brands today have more options available than ever when launching multichannel marketing campaigns—which may be both a blessing and a curse, considering over half of marketing leaders say they struggle to effectively execute them. The benefits of multichannel marketing are clear. Maximize marketing ROI.

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Visually SM

JULY 6, 2020

So quickly in fact that sometimes we can’t even seem to keep up, which leads to companies of any market segments wanting to get on top of that. So the first thing you need to know is: there is no one unique rule to Content Marketing for social media. It is imperative that you understand why you want to be present in social media.

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Later

DECEMBER 23, 2020

2020 was a challenging time for businesses big and small, creators, influencers, and everyone in between. For example, if you’re hoping to expand into a Gen Z market , you might want to think about TikTok. Adam Mosseri (@mosseri) December 10, 2020. Ready for some predictions to fire up your social media strategy in 2021?

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Hootsuite

JANUARY 25, 2021

— Nick (@AtNickMartin) December 4, 2020. Bonus: Download the free 30-day plan to grow your Twitter following fast, a daily workbook that will help you establish a Twitter marketing routine and track your growth, so you can show your boss real results after one month. — Hootsuite (@hootsuite) December 10, 2020.

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Keyhole.co

OCTOBER 14, 2020

TikTok has been a hot topic throughout 2020 from viral videos and challenges popping up on the platform all the way to the app’s near-ban in the United States. That’s what we’re going to talk about today – what TikTok is, what all the fuss is about, and how you can successfully fit this platform into your marketing strategy.

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Ignite Social Media

JUNE 8, 2023

Getting your content shared on social media is one of the most challenging parts of being a marketer. Whether it is a meme, hashtag, challenge or even a holiday — use current trends to your advantage. This could be as simple as putting your own spin on a current trending meme or audio that’ll speak to your audience.

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Hootsuite

JANUARY 13, 2020

But that doesn’t mean marketers can’t learn a thing or two from them. A post shared by Reese Witherspoon (@reesewitherspoon) on Jan 1, 2020 at 10:00am PST. What will you change in 2020? ????: 2020 #nyepartywaslit #conversations #goop #orangegrove #meanwhile #momlife #icecream. They know how to use a meme.

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