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3 UGC Marketing Trends on the Rise in 2018

Pixlee

As more and more brands realize that their core market is more likely to respond to social and digital messaging over more traditional means, more attention is being given to UGC marketing. With the end of 2017 approaching, marketers are planning for 2018 with an eye on the key trends that will continue to be prominent.

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What’s New at Pixlee: 6 Features that Redefine UGC

Pixlee

As we excitedly plan for the next wave of technology in 2019, we’re taking a moment to share some of our top highlights from 2018 that have changed how our customers do business. Again, not easy to scale when you’re trying to quickly drive more conversions from your paid social efforts. AI Powered UGC.

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Six Reasons to Embrace Visual Commerce in 2018

Pixlee

As consumer preferences shifts to visual communication, using visual content such as close-up shots, 360 degree views, and videos, will lead to easier product discovery and increased conversions. Personalization is one of the most important marketing trends in 2018. Consumers in 2018 love to interact with images.

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What is User-Generated Content? And Why is it Important?

Hootsuite

Whether you know it or not, both of these examples are user-generated content (UGC). User-generated content (also known as UGC or consumer-generated content) is original, brand-specific content created by customers and published on social media or other channels. Where does UGC content come from? Not clued in just yet?

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Five Must Haves for Planning Social Content in 2018

Ignite Social Media

Luckily, 2018 is right around the corner, and if your social presence has been lacking, take advantage of the New Year to revamp your strategy. Read on for our top five must-haves for planning social content in 2018. In order to keep developing your strategy, track and adjust it through engagement, reach and conversions.

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Top 10 Brands Killing It on Instagram

Social Media Strategies Summit

2018 was a big year for Instagram. In April, the platform saw changes to its API that resulted in the death of Instagram bots, apps that help brands analyze their followers and limitations on the ability to repost UGC. This attention to visual and highly shoppable content helped the brand to increase sales 39% in 2018.

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Travel Brands That Are Doing Social Right: How we utilized Social Media to Drive Visitation to the OBX

Ignite Social Media

In the spirit of testing and learning, we tried many different tactics to drive conversions of their travel guide and sign ups for their newsletter. In just 2018 alone, we created over 429 ad sets with varying targets. In 2018 alone, we generated a: · 106% increase in newsletter sign-ups. · 17% increase in site traffic Y-o-Y.

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